#N LPU RECOLOU R
INTRODUCTION September 2014 sees the launch of New Look’s debut cosmetics range, Pure Colour. Containing every makeup must have for AW14, Pure Colour is New Look’s solution to stylish yet affordable cosmetics, created with our customer in mind. Rolling out in 120 stores across the UK and online at newlook.com, the 100-piece edit boasts everything from super-slick lipsticks to beautifully bright nail polishes reflecting the exciting, fast-fashion spirit that New Look is known for.
BRONZER
Bronzing powder is suitable for all skin tones and available in four colour palettes, ranging from fair to dark. It’s easy to apply and blends into the skin for a seamless finish.
BLUSHER Our blusher gives cheeks a luminous glow. The silky, long-lasting colour is easy to apply, leaving skin flawless. Available in four matte colours: Sweet Rose, Candy Pink, Babydoll Pink and Peach Dream.
F O U N DAT I O N Paraben-free with SPF15, our range of foundations offer semi-matte medium coverage with an oil-free formula, enriched with vitamin E. Concealer can be used underthe-eye and to cover marks and blemishes on the skin. Our concealer comes with a small brush for precision application. Our pressed powder provides UV protection SPF15 and antioxidant vitamin E & A to protect the skin. Fine powder particles absorb any excess oil and maintain a matte finish without causing dryness.
LIPSTICK
Available in matte or gloss, the Pure Colour lipstick has a unique formula that moisturises with Vitamin E while still maintaining a perfect finish on the lips. Paraben-free, we offer 12 colours in pinks, reds and oranges. The fully automated lipstick machine used in the production of our lipsticks is one of only a handful in the world.
LIPLINER This long-lasting lipliner with high pigment is available in four rich colours for the ultimate in lip definition.
SMOKEY EYES Offering 10 single eyeshadow pots and 4 palettes, the Pure Colour eye shadows are produced with a special coating technology. This helps the eye shadow to last longer on the skin, without creasing or colour fading. Available in matte and shimmer.
LIQUID LINERS The water resistant dip liner and long-lasting waterproof ink liner pen create high impact and the pencil liners are easy to blend for the perfect smokey eyes.
MASCARA Volume, Resistance, Definition and Length, each mascara has been designed to enhance lashes and create a specific look. Pure Length Mascara and Pure Definition Mascara each have a specially designed flexible rubber brush shaped to maximise the performance of the formula.
NAIL POLISH
With a special high coverage formula and wide application brush, Pure Colour Nail Polish uses new technology to give a one-coat, professional finish. Available in 30 unique shades that are easy to apply and can be combined with the glitter polishes for a one-off, individual look.
LIP GLOSS
Non-stick and high shine, the ultra-glossy lip glosses are available in six gorgeous colours: Fuchsia, Sweet Rose, Red, Pink Pattern, Mocha and Coral.
PRODUCT LIST
F O U N DAT I O N
CONCEALER
LIPSTICK
LIPGLOSS
LIPLINER FUCHSIA - £1.99
PORCELAIN - £4.99
IVORY - £3.99
LIGHT BEIGE - £4.99
WARM IVORY - £3.99
RED - £3.99
MOCHA - £3.99 MINK - £1.99 FUCHSIA - £3.99
CORAL - £3.99
SWEET ROSE - £1.99 BEIGE - £4.99
LIGHT BEIGE - £3.99
TAN - £4.99
BEIGE - £3.99
POWDER
SWEET ROSE, FUCHSIA, PINK, SUNSET RED, MINK, APRICOT, RICH RED, BRIGHT PINK, BURGUNDY, DEEP PINK, SHELL PINK, MAGENTA LIPSTICK: £3.99
BRONZER
BLUSHER
PINK PATTERN - £3.99
SWEET ROSE - £3.99
MASCARA
DARK RED - £1.99
EYEBROW PENCIL DARK BROWN - £1.99
LIGHT BROWN - £1.99
EYELINER PORCELAIN £4.99
LIGHT BEIGE £4.99
PEACH BRONZE £4.99
GOLDEN TAN £4.99
SWEET ROSE £3.99
CANDY PINK £3.99 BLACK - £1.99
DARK GREY - £1.99
MOCHA - £1.99
BEIGE £4.99
TAN £4.99
WARM TAN £4.99
TRUE BRONZE £4.99
BABYDOLL PINK £3.99
PEACH DREAM £3.99
LENGTH £4.99
VOLUME £4.99
RESISTANCE £4.99
DEFINITION £4.99
DIP EYELINER BLACK - £3.99
NAIL POLISH E Y E S H A D O W PA L E T T E
CORAL
DARK RED
SILVER
GOLD
ORANGE
SHELL PINK
PALE BLUE
FUCHSIA
NAVY
RICH PURPLE
BRIGHT BLUE
DEEP RED
MULTI
CHOCOLATE
BLACK
BRIGHT ORANGE
BLACK PATTERN
MINT GREEN
MOCHA
BURNT BLUSH £4.99
EYESHADOW
BLACK
CREAM
DARK GREY
BISCUIT
LIGHT GREY
CHESTNUT
MOCHA
MINK
EYESHADOWS £2.99
SMOKEY EYE £4.99
CRYSTAL
ALSO AVAILABLE IN: PINK PATTERN, SWEET ROSE, LIGHT BROWN, CANDY PINK, SUNSET RED, BURGUNDY, LIGHT GREY, POTTERY BLUE, DEEP PINK, JADE AND LAVENDER, NAIL POLISH £2.99
BABY BLUES £4.99
WARM NUDES £4.99
PRESS TEAM SA R A H M A LO N E Group PR Manager T: 0203 219 7284 E: sarah.malone@newlook.com
L AU R EN H A R D I N G ES Group Press Officer T: 0207 467 7708 E: lauren.hardinges@newlook.com
L AU R A CRO U CH UK Press Officer T: 0203 219 7410 E: laura.crouch@newlook.com
N I CO L A PA N AY I OTO U UK PR Manager T: 0203 219 7199 E: nicola.panayiotou@newlook.com
ELLI E WATSO N UK Senior Press Officer T: 0207 467 7939 E: eleanor.watson@newlook.com
SA R A H MO U N CE Y UK Press Assistant T: 0203 219 7146 E: sarah.mouncey@newlook.com
J ESS I C A C A R E Y UK Press Administrator T: 0203 219 7440 E: jessica.carey@newlook.com
P R S H OT S .CO M /N E W LO O K @ N E W LO O K P R T E A M
#N LPU RECOLOU R