Summer 2015 Issue
Page 16
EVENTS
Hallmark Lind Group Realty Ltd., Brokerage Independently Owned and Operated.
“Raising the Bar”
Newmarket
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Your Business
Summer 2015 Issue
EVENTS
LEGEND
AUGUST 11
Breakfast Networking 7:00–9:00 am
St. Andrew’s Valley Golf Club
Quarter size ad 7.5”w x 2.25”h
160 Pony Drive, Unit #3, Newmarket, ON L3Y 7B6 info@printgraphics.ca • www.printgraphics.ca
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As Your One Stop Print Shop
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Catalogues Posters Note Pads Perfect Binding B&W Copies
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Postcards Prescription Pads Blueprints And Much More!
The Newmarket Chamber of Commerce
newmarketchamber.ca
3
EVENTS
Budget Blinds of Newmarket
For Business We supply & install quality window treatments for every type of business – from restaurants to retail stores, hotels to schools. Our products are Child Safe, Environmentally Friendly, Energy Efficient, & Fire Retardant. We offer Graphic Shades & Motorization. For Home Owners We have an impressive lineup of custom blinds, shutters, shades and draperies to suit your lifestyle. You shop for your home in your home. We offer, In-Home Consultation, Expert Measuring, Professional Installation and the strongest Warranty in the industry. Call 905-473-2020 or 888-982-8343 to book your consultation
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Your Business
Summer 2015 Issue
The Advantage of unlimited income potential Financial advisors at Investors Group enjoy the benefit of an income as unlimited as the potential success of their business. A successful practice can bring great personal, financial and professional rewards far beyond those associated with a traditional job. Investors Group offers exceptional programs that recognize and reward:
future earnings, the potential to be allocated existing clients, and a rebate program to encourage clients to transfer their accounts to Investors Group.
L’avantage
Performance Business building Mentoring, and Community involvement To assist you as a new financial advisor in building your practice, Investors Group may enhance your commission income, all while providing the advantage of no ceiling on your potential earnings. You will also: Receive a $2,000 appointment bonus. Be eligible to earn additional bonuses of $1,500 during your first year, while being paid a premium commission on insurance and mortgage business. Be eligible to earn a bonus commission on all business of up to $75,000 during your first three years.
GROUPE INVESTORS MC
Investors Group’s Income Enhancement Program provides the opportunity for a higher quarterly income for new financial advisors in their first two years.
This is just a glimpse of what it is like to build a business with an industry leader like Investors Group. Contact me today for more information or explore Investors Group’s career website (www.careersinvestorsgroup.com) to find out what it’s like to benefit from the Investors Group Advantage.
The Investors Group Advantage. Make it yours. Sean Tidd CFP Regional Director Investors Group Financial Services Inc.
Tel: (905) 895-6718 Sean.Tidd@investorsgroup.com www.seantidd.com
Additionally, Investors Group offers a wide variety of incentives such as a financing program to draw against
www.facebook.com/InvestorsGroup www.twitter.com/Valueoftheplan www.linkedin.com/company/7441 youtube.com/investorsgroupcanada
Trademarks, including Investors Group, are owned by IGM Financial Inc. and licensed to its subsidiary corporations. The programs and services mentioned in this article may change at any time without prior notice. Please contact Investors Group for more details. This is a full-time opportunity to establish a variable-income and self-employed business in association with Investors Group. Submissions are subject to an initial and ongoing review process. Investors Group offices are located in all provinces and territories in Canada. Please submit your Résumé/Application only to one office. MP1082 (11/2014)
The Newmarket Chamber of Commerce
newmarketchamber.ca
5
LEARN
Social Media Surgery
In desperate need of some social media triage? Get some fast first aid at one of the Chamber’s new social media clinics. Included with your Chamber membership, these hands-on sessions are designed to help both newbies and experienced users navigate the Interwebs with ease. We’ll tackle a variety of topics from what to post, how often, image use, best practices and more. To register or for more details, including dates, visit newmarketchamber.ca.
5 Free Online Tools Looking for a few new online tools to help with work? Here are some of our faves: GETDATADRIVEN.COM: You’ve finally started doing A/B testing for your online marketing efforts but how much do you really understand those numbers? Getdatadriven.com is an A/B significance calculator that helps you figure out if your test is statistically significant. DOODLE.COM: Can the whole team make the next meeting? Skip the email-clogging back and forth and find out via the poll tool, doodle.com. CREATIVECOMMONS.ORG: No budget for photography or stock pics? Look for images via the Creative Commons search function. The non-profit organization provides a variety of free licenses, including commercial use, for the sharing and use of images and more. EXPLORE.SMARTCOMMUTE.CA: Need to figure out the best way to get from A to B? Check out your transportation options at explore.smartcommute.ca. Be sure to join the “Newmarket Chamber of Commerce Members” network when you register an account. TECHSMITH.COM/JING: Need to explain something you’re working on fast? The handy Jing tool enables you to select a section of your computer screen and save it as a photo or video.
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Your Business
Summer 2015 Issue
Advocacy Update
QUIZ:
The Chamber represents the interests of its nearly 900 members via direct contact with the Town of Newmarket as well as regional government. At the provincial and federal levels we are represented by the Ontario Chamber of Commerce and the Canadian Chamber of Commerce, respectively. Stay up-to-date on the status of various advocacy issues via newmarketchamber.ca.
HOW MUCH DO YOU KNOW ABOUT THE NEWMARKET CHAMBER?
ONTARIO TO INTRODUCE A CAP AND TRADE SYSTEM The Ontario government has announced its plans to introduce a cap and trade system as part of its strategy to reduce the province’s greenhouse gas (GHG) emissions. Under the system, the government will set a maximum allowable limit (a cap) on the amount of GHG emissions applicable businesses can produce each year. These amounts are converted into “pollution credits” that can be bought or sold by businesses (the trade). For example, a business that reduces its carbon footprint over the course of a year can sell its credits to a company that has exceeded theirs. At the time of printing there are still a lot of questions about the new system, including applicable businesses, what the emission cap will be and how the Ontario government will use the revenue collected. The Ontario Chamber of Commerce (OCC), which is advocating on behalf of its Chamber network, will be monitoring the implementation of the system. In the meantime, the OCC is recommending that the following principles play a role in the design of the cap and trade system: 1. “Government must consider the impact that the cap and trade system and regulatory changes have on the economy and job creation in the province. 2. The cap and trade system must be revenue neutral and the revenue collected should be used to mitigate the impact of the plan on those businesses more affected. 3. Government should harmonize its efforts with Ontario’s immediate competitors for investment and trade.”
ONE / True or False: The Newmarket Chamber is part of local government. TWO / The tree on the Chamber’s logo represents: a. The more than 800 acres of parkland in Newmarket. b. The Newmarket Trading Tree, an elm that stood at the site of the first trading post in the area. c. The different parts of a business. The roots are the foundation, the base symbolizes its success and the branches denote the importance of continuous growth. THREE / The Newmarket Chamber of Commerce was founded as the Newmarket Board of Trade in what year: a. 1857 b. 1911 c. 1903 Answers on page 7.
Meet at the Chamber Looking for a great space to rent for your next meeting? Check out our spacious—and tech ready—digs. Available between 8:30 am and 4 pm Monday to Friday, the Chamber boardroom comes with a 70-inch HD screen with VGA connections, Wi-Fi, whiteboard and markers, extra chairs and facilities to support catering. Video-conferencing capabilities are also available for a separate fee. Chamber members enjoy special low rates. For more info, visit newmarketchamber.ca/Rental.
LEARN
NEWS, KNOWLEDGE & INSIGHTS
Disruptors: Did You Know?
QUIZ ANSWERS:
Newmarket has its share of game-changing businesses, including XE.com, a currency site that provides currency tools, services and data to a variety of businesses worldwide including Fortune 500 companies. The company receives more than a million unique visitors daily and its XE Currency app reached more than 25 million downloads in 2014.
WHILE THE TERM may be a relatively new one, disruptive innovation has been around a long time. Here are just some of the technologies that have changed the world:
SMART PHONE
LANDLINE TELEPHONE
Telephone Telegraph
Subscriptionbased online streaming
CABLE
Continued from page 6. ONE / False. The Newmarket Chamber of Commerce is an independent, non-partisan association made up member businesses. While it works collaboratively with all levels of government and elected officials on behalf of its members, it is accountable to an elected board of directors as well as the membership. TWO / b. The Newmarket Trading Tree was a giant elm located on Timothy Street, just a few yards west of Main Street. During the Town’s early days, it was the designated spot for trading in the area. It was removed around 1950. THREE /
Ice Box Refrigerator
DIGITAL PHOTOGRAPHY
TRADITIONAL PHOTOGRAPHY
c. The Newmarket Chamber of Commerce was originally founded as the Newmarket Board of Trade in 1857. It became the Newmarket Chamber of Commerce in 1911.
Our facilities can accommodate up to 250 people!
The Newmarket Chamber of Commerce
newmarketchamber.ca
7
CONNECT
BRIDGING BUSINESS & COMMUNITY
GEAR UP FOR THE TORONTO 2015 PAN AM/PARAPAN AM GAMES This summer, Ontario will host the largest international multi-sport event in Canada’s history. Traffic will be impacted in the Greater Golden Horseshoe region so gear up now to change your usual travel habits and find your best commute. Follow these Smart Commute tips to keep moving during the Games: REDUCE
RE-ROUTE
• Minimize the need to travel • Telework
• S hift to routes with less congestion • C ycle or walk on the Pan Am path which connects more than 80 kilometres of Toronto’s trails
RE-MODE • • • •
Carpool and use the HOV lanes Hop on the bus Walk or cycle C ombine public transit with cycling or walking
RE-TIME • F lex your work schedule to avoid peak rush hours • W ork a compressed work week (more hours over fewer days)
TEMPORARY HOV LANES WILL HELP KEEP TRAFFIC FLOWING • A pproximately 235 km of HOV lanes during the Games • V ehicles with 3+ occupants (June 29-July 27) • Vehicles with 2+ occupants (July 28-August 18) • T emporary HOV lanes will operate from 5 am to 11 pm
ONLINE RESOURCES triplinx.ca – A new trip planning tool and information resource for the Greater Toronto and Hamilton Area. explore.smartcommute.ca – Smart Commute’s tool helps you explore your options, find a carpool match, and track your trips. To find out more about temporary traffic changes and how to plan ahead, visit ontario.ca/games2015. PAN AM GAMES July 10–26, 2015
PARAPAN AM GAMES August 7–15, 2015
Visit China If you’ve ever wanted to walk the Great Wall of China you’ll have two chances with the Chamber in 2016! In partnership with a number of York Region chambers, these spectacular excursions include round-trip airfare, four- and five-star hotel stays, three full meals per day, deluxe bus tours, an English-speaking tour guide and admission to attractions. The trips will leave April 13, 2016 and October 1, 2016. Chamber members benefit from a special price of $2,299 CDN (per person based on twin sharing). For more info, visit newmarketchamber.ca/China. TRAVEL PROFESSIONALS INTERNATIONAL Naqi Ahsan CTC, 1131 Nottingham Gate, Suite 203, Oakville, ON L6M 1K5 Direct Line: 905-853-5146, Email: nahsan@tpi.ca, ON Registration: 1576226
Get Discounts & Deals With The M2M Card From chicken wings to shoes to office supplies and more, if you’re not using your M2M card, you’re missing out on a lot of savings! Included with your Newmarket Chamber membership, the M2M program is your gateway to more than 200 awesome local deals and discounts. Turn to page 20 for info on offers from our newest chamber members. For the full listing, visit newmarketchamber.ca/M2M.
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Your Business
Summer 2015 Issue
CONNECT
MEMBER SPOTLIGHTS
SOUTHLAKE PRESIDENT AND CEO NAMED TO ORDER OF ONTARIO
GUM PRODUCTS INTERNATIONAL GETS FUNDING FROM CANADIAN GOVERNMENT
Congratulations goes to Dr. Dave Williams, President and CEO of Southlake Regional Health Centre, for being named to the Order of Ontario. The province’s highest official honour, the Order of Ontario recognizes individuals who have demonstrated achievement and excellence and whose contributions have enriched lives.
Newmarket-based Gum Products International, a manufacturer of natural food ingredients, will receive up to $995,000 in funding from the Government of Canada via the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
In addition to a prestigious medical career, Dr. Williams is also a retired astronaut who logged more than 687 hours in space during his time with the Canadian Space Agency. In 2001, he became Canada’s first dual astronaut-aquanaut when he also lived and worked in the world’s only underwater ocean laboratory.
Available through the Investing in Business Growth and Productivity Initiative, the repayable contribution is helping to support a growth and innovation project which began in April 2014. “The funds are being used to expand existing production facilities for natural anti-microbials as well as establishing a new facility to produce a new range of anti-microbials to naturally combat known food pathogens like Salmonella,” says Kenneth Tan, Managing Director of Gum Products International. It will also impact the company’s global reach. “The funding strengthens GPI’s legitimacy as a leading global innovator in natural food ingredients thereby improving GPI’s worldwide reputation, and ultimately its sales.” But it’s not just the company that will benefit. “The funding will provide more jobs in Newmarket and surrounding areas,” says Tan. “We expect to add up to six full-time positions within three years since the start of the project.”
THE 19TH ANNUAL
NEWMARKET HOME & LIFESTYLE SHOW More than 5,500 people visited the Newmarket Home & Lifestyle Home Show in early spring. The 19th annual event included more than 200 booths and displays, innovative robotics exhibits, an interactive PlayDoh play centre, My Little Pony live shows and musical performances by TD Newmarket Jazz+ Festival players. Along with plenty of business leads, four exhibitors also came away with the following booth awards: Best Overall Exhibitor: Lifescape Construction
Best New Exhibitor: Deb’s Dips Inc.
Best Original Exhibitor: Katherine Joy Interiors
Best Exhibitor Spirit: Smiles at SummerHill Dental
Award winners from left to right: Lifescape Construction, Katherine Joy Interiors, Deb’s Dips Inc., Smiles at SummerHill Dental
SECURE YOUR SPOT for the 20th annual 2016 Newmarket Home & Lifestyle Show now! Booth sales open to Chamber members on June 29th and August 17th for everyone else.
The Newmarket Chamber of Commerce
newmarketchamber.ca
9
THRIVE
ECONOMIC DEVELOPMENT
What’s Next after vivaNext?
TOWN OF NEWMARKET ECONOMIC DEVELOPMENT UPDATE
BY Chris Kallio Last issue (Your Business, Spring 2015) I provided a snapshot of Newmarket’s transitioning economy, one that is strongly influenced by the ongoing growth of health services and business services. According to the York Region Employment Survey, more than 3,000 new jobs were created in Newmarket over the past 10 years, an increase of 8.5%. Manufacturing, public services, education and retail also continue as significant contributors to the diversity of our local economy. Newmarket, at only 39 km2, is one of the country’s most densely populated communities. Land availability in our traditional employment lands—generally bounded by the quadrant comprising of Leslie Street, Mulock Drive, the 404, and our northern boundary with East Gwillimbury—is limited, which constrains future employment growth. We are, however, meeting these challenges headon. Newmarket was the first municipality in the Greater Toronto Area to complete a new Official Plan under the Province’s Places to Grow strategy. In 2014, we also completed a detailed secondary plan for Davis Drive and Yonge Street, which sets out intensification targets that will add 33,000 residents and 32,000 jobs within these important corridors over the longer term planning period. With the Davis Drive portion of vivaNext scheduled for completion by December 2015, redevelopment of this corridor is imminent. Market forces will clearly dictate the pace of development. York Region recently released the results of a Centres and Corridors office market study which suggests new office development in the Region’s Urban Growth Centres,
including Newmarket, will likely occur within a mid-term horizon. More immediate in Newmarket will be the construction of condominium and/or mixed use developments that blend residential, ground floor retail and over the longer term, offices that support the business services and health-related jobs we desire. First, we are currently assessing the results of an ultra-high speed broadband request for proposal process which will be integral to attracting and retaining high quality businesses on our corridors.
We are already seeing interest for these types of developments on Davis Drive. To accelerate activity, the Town is embarking on three key activities to facilitate development. We are optimistic that once implemented, ultra-high speed broadband will serve as the enabler driving the future growth of innovative businesses employing skilled professionals. We will also be exploring new marketing approaches to promote our corridors to the development industry. In addition, York Region will be embarking on a comprehensive
marketing and communications program over the next two years to attract development to the Region’s centres and corridors. We have begun initial talks with the Region to investigate joint approaches while still focusing on Newmarket’s unique value proposition. Finally, the Town is a founding partner of CreateITNow at Southlake, a healthfocused innovation centre intended to facilitate the creation of private sector health and wellness jobs in the community. Located in the Regional Health Care district on the Southlake campus, CreateITNow is unique in that it offers emerging health innovators/ entrepreneurs access to hospital clinicians and the academic community to drive new technologies for North American markets. The benefits of this cooperative approach are threefold; Southlake gains new technologies to reduce health costs and improve health outcomes, businesses emerge with transformational products/services for the market using Southlake as a reference site, and economic development in Newmarket is bolstered by the job creation potential of these burgeoning companies as they outgrow CreateITNow and expand into the community.
The completion of the Davis Drive and Yonge Street vivaNext rapid ways offers exciting economic prospects for Newmarket. The Town and its many partners are proactively ensuring this transition occurs as quickly and seamlessly as possible, thereby further entrenching our role as the Regional Centre of northern York Region.
Chris Kallio is the Economic Development Officer with the Town of Newmarket. He welcomes questions and comments on this article or overall economic development within Newmarket. He may be reached at 905-953-5131, ext. 2, or ckallio@newmarket.ca.
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Your Business
Summer 2015 Issue
FOR BUSINESS OR LEISURE Staying at The Best Western in Newmarket is more rewarding than ever. BEST WESTERN Voyageur Place Hotel 17565 Yonge Street Newmarket, ON L3Y 5H6 905.895.2131
info@newmarkethotel.com | NewmarketHotel.com Each Best WesternŽ branded hotel is independently owned and operated. Š2015 Best Western International, Inc. All rights reserved.
The Newmarket Chamber of Commerce
newmarketchamber.ca
11
THRIVE
TIPS, TRENDS & INTEL
FUNDING BUSINESS
101
SO, YOU’VE GOT A BRILLIANT IDEA AND A SOLID BUSINESS PLAN, AND NOW THE BIG THING STANDING IN YOUR WAY IS FINDING FUNDING. For many emerging companies, that last step can be particularly challenging. In York Region, there are several organizations that help entrepreneurs with funding opportunities, whether it be identifying and meeting potential investors or helping to develop presentations for those investors:
Canadian Government: The government offers a couple of resources to help entrepreneurs navigate through the many programs and financing opportunities at the federal and provincial levels: • Concierge Service: concierge.portal.gc.ca, 1-855-53-GUIDE • Database of grant, loan and financing information: canadabusiness.ca (click “Financing” and then “find financing”) Futurpreneur Canada (futurpreneur.ca): Mentoring and loan financing (up to $45,000) for entrepreneurs 18 to 39 years of age. National Research CouncilIndustrial Research Assistance Program (nrc-cnrc.gc.ca): Advisory services, funding opportunities, networking connections and youth employment programs. The Ontario Centres of Excellence (oce-ontario.org): Works with industry to commercialize innovation coming from Ontario’s publiclyfunded colleges, universities and research hospitals. OCE also offers entrepreneurship fellowships and programs for students and youth across the province. The Small Business Enterprise Centres: Business advisory services and training seminars (on topics such as start-up regulations, business planning, marketing research, and taxes) to small businesses of all industries. • York Region (yorksmallbusiness.ca)
Starter Company (contact your local Small Business Enterprise Centre): Grant funding of up to $5,000 for entrepreneurs between 18 to 29 years old, who are out of school and not working full-time elsewhere. Summer Company (ontario.ca/summercompany): Grant funding of up to $3,000 for student entrepreneurs 15 to 29 years old who are currently in school and returning to school in the fall. ventureLAB (venturelab.ca): The Regional Innovation Centre for York Region, Simcoe County and Muskoka District, ventureLAB offers the Genesis program to help match clients to appropriate funding opportunities. York Angel Investors (yorkangels.com): A supportive linkage between local entrepreneurs who are seeking early and mid-stage capital with investors and mentors in York Region.
Lucas Chang leads Startup York (startupyork.ca), an entrepreneur-led movement affiliated with Startup Canada, which is working to evolve the ecosystem in York Region to better support startup businesses and entrepreneurs in technology and non-technology sectors. Lucas is also a business consultant and coach who helps companies grow their operations, reduce costs and manage growth-related risks.
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Your Business
Summer 2015 Issue
3D PRINTING: THE NEXT WAVE OF INNOVATION
As part of the Town’s efforts to encourage innovation, the Newmarket Public Library recently introduced a 3D printer for public use. If you haven’t yet heard of 3D printing, it is a technology that allows precise, custom creation of solid objects by heating and extruding a medium, typically plastic. The design of the object is codified as a digital file that can be easily shared and edited. The potential applications of this technology are unlimited. Anyone, from hobbyist to artist to entrepreneur, can use it to replicate hardto-find parts or to create and experiment with original designs. For businesses, it can be used for product prototyping, custom manufacturing and branded display or promotional items. Highend industrial 3D printers are even being used to create prosthetic limbs. The library’s printer, a MakerBot Replicator, is a consumer-scale model that prints using PLA, a corn-based plastic. Creating a print project involves two options: downloading an existing print file from a site such as thingiverse.com or creating something original using computer aided design software such as TinkerCAD. Anyone with a Newmarket library card can take a free one-hour 3D Printer Certification Course to learn how to format these print files in MakerWare software, as well as how to use the printer safely. Once certified, individuals can then book an appointment for a print job of a maximum of two hours, for a fee of $1 plus five cents per minute of printing time. The library plans to offer courses on designing your own projects in the future. More information can be found on the library’s website at newmarketpl.ca under Programs— Computer Workshops.
Todd Kyle is the CEO of Newmarket Public Library and Vice-President of the Ontario Library Association. He has been leading the transformation of the library into a centre of innovation and discovery in Newmarket since 2010.
THRIVE
Assessing Your
ORGANIZATIONAL CULTURE
DELIVERS RESULTS CREATES
HOW TO DO IT
Integrity
Compassion
Courage Collaborate for results
Cultivate Collegiality
Coach for Performance
What would improve if your organization had a more engaging, healthy culture? Here are some ways to measure improvement.
Respect
Commit to Accountability
In order to consider tackling your organizational culture let’s start at the beginning: You need to Create Clarity. This is the first pillar in the Character Culture Framework which, when combined with particular values (see table), creates trust, supports performance and delivers results.
CHARACTER CULTURE
Create Clarity
WHAT TO DO
Everyone wants to work at a great company and it starts at the top. Leadership is responsible for creating an environment where people are emotionally connected to the organization and do their best work. Engaging, healthy workplaces are more productive.
Trust & Performance in the Workplace
WHAT IT BUILDS
Source: Building a Character Culture by Kathleen Redmond.
The first few steps in the transformational process can take place fairly quickly (three to six months), and it will typically take longer to ensure that everything is aligned to achieve your goals. However, it is important to make the steps intentionally to ensure sustainability and progress. In the Fall 2015 issue of Your Business, we’ll look at applying the remaining pillars, Commit to Accountability, Coach for Performance, Cultivate Collegiality and Collaborate for Results as well as the four values, Respect, Integrity, Compassion and Courage. These are key tools in creating and measuring your organizational culture—an imperative for success.
EXAMPLES: • Reduce absenteeism from x to y • Increase sales by a specific percent which translates into dollars • Decrease costs by x% • Customer ratings as measured (e.g. Surveying customer, focus groups, comment card information etc.) • Productivity as measured (e.g. customers served divided by hours worked, etc.) • Turnover (for high- and low-turnover organizations) – set target • Safety incidents – target 0 • Quality (defects) – measure
Once you have created clarity regarding how to measure your efforts, the next step is to ensure the support of all leadership.
Kathleen Redmond, Senior Partner with The Centre for Character Leadership, is collaborating with The Character Community Foundation of York Region to offer a series of workshops that focus on Building a Character Culture. Visit charactercommunity.com for more info. Kathleen’s books are available at centreforcharacterleadership.com/store.
Celebrating our 10th year in business. Let Chaggares & Bonhomme guide your business to the next level – whether you are an established business or still working on your business plan. Our firm has received the Readers’ Choice Award for #1 Accounting Firm in York Region for 2009, 2010, 2011, 2013 & 2014. Awarded 2012 Business Excellence Award for Professional Services Business of the Year by the Newmarket Chamber of Commerce. Entrepreneurs choose us because we think like entrepreneurs. 5-355 Harry Walker Parkway North Newmarket, Ontario L3Y 7B3 www.cb-ca.ca
The Newmarket Chamber of Commerce
905-895-9922 telephone 888-353-8085 toll-free 905-954-1149 fax
newmarketchamber.ca
13
FEATURES
Fuel for Thought Western Canada may be the hub of the energy market in Canada, but it’s a sector that affects every Canadian BY Tracy Walter
Recently, a group of senior level Chamber reps from across the country joined the Canadian Chamber of Commerce (CCC) for an energy tour in Alberta. The CCC organized the tour with an objective to help the Chamber network gain a better understanding of the forces and impact of the oil and gas sector across Canada. The trip included briefings from a number of industry representatives on Canada’s role in global energy markets, the environmental impact of oil and gas development, pipeline safety and technology, supply chain linkages between Alberta and Eastern Canada and tours of two different oil sands operations (mine and in situ). Given the distance between Newmarket and the oil sands, we weren’t sure what to expect in terms of the relevance of the information to be gained by participating in the tour. Turns out, there was a lot to learn. The Canadian Oil Sands impact every province across Canada and create an opportunity to fuel significant economic growth.
Here are just some of the key insights from the tour: THE LOW DOWN: Located over approximately 142,200 square kilometres in Western Canada, the oil sands consists of crude bitumen that is suspended in an ore mixture of sand, clay and water. About 20% can be accessed through mining while the remainder must be extracted via drilling (in situ) which involves pumping steam underground to separate the bitumen and then recovering it through wells. THE NEED: Canadians require oil and natural gas for more than just their cars. The list of products is long and includes a variety of commonly used items, including children’s car seats, patio furniture, asphalt shingles, drinking cups, televisions, cosmetics, shampoo and more. THE ECONOMIC VALUE: Next to Alberta, Ontario benefits the most from oil sand operations with an impact of 1.92 Billion in GDP to the provincial economy.
IF YOU WERE to dissect the contents of the standard emergency room you might be surprised to discover just how many items in it are made with oil, including heart monitors and bandages. But balancing the contribution oil and gas makes to our standard of living with environmental and social responsibility is not easy and the choices we make as a country will shape our economy for years to come.
The top five Ontario industries for manufacturing sales generated by oil sands: 1. Iron and steel pipes and tubes 2. Iron and steel basic shapes 3. Mining and construction machinery and equipment 4. Rolled and drawn steel products 5. Boiler, tanks and heavy gauge metal containers SUPPLY ISSUES: Improving Canada’s supply chain penetration by 25% could produce between $59 billion and $117 billion in additional output for Canadian manufacturers. However, transportation infrastructure— and the ability to move the resource to market safely and efficiently—continues to be a key issue both within Canada and beyond. The lack of pipelines has created a sharp increase in rail terminals/rail use between 2010 and 2013. Pipeline safety: According to the Canadian Energy Pipeline Association
Tracy Walter is the Business Development Manager of the Newmarket Chamber of Commerce. She joined the Chamber in 2012 with a mandate to drive membership value and raise the profile of the Chamber.
(CEPA), between 2002 and 2013 99.99% of both oil and refined products and natural gas moved through pipelines arrived without incident. THE ENVIRONMENT: There’s no doubt about the critical need to balance economic development with environmental stewardship. Environmental protection is a shared responsibility between the provincial and federal governments. In addition, Canada’s Oil Sands Innovation Alliance (COSIA), a group of 13 oil sands operators representing 90% of oil sands production, are working together to improve the pace of environmental performance in Canada’s oil sands. They are focusing on four environmental improvement priorities: water, tailings, land, greenhouse gas emissions. The tour was a crash course on all of the issues and opportunities that exist for Canada in maximizing energy markets. Whatever your take on the energy market one thing is clear—we all need to be part of the discussion.
All photos courtesy of Suncor Energy (CC By-NC-ND 2.0)
The Newmarket Chamber of Commerce
newmarketchamber.ca
15
FEATURES
BUSINESS THRIVES CONFERENCE & EXPO Next fall, the Newmarket Chamber of Commerce will present a resource-packed conference and expo designed with your business in mind. This all-day event will focus on high-impact tips, tools and takeaways to help your business thrive in today’s evolving landscape. Look for more information coming your way in the near future. In the meantime, here’s a sneak peek at just some of the awesome offerings you’ll find at the Business Thrives Conference & Expo.
A LOOK AT BUSINESS FRAUD IN THE DIGITAL AGE From processor breaches to cardskimming scams, we’ve all heard the horror stories. But it’s not just big business that’s a target and the scams that put companies at risk can come from just about anywhere, including online, via phone and even face to face. Find out what the serial scammers don’t want you to know and how to keep your dollars and data secure.
IMPROVING BUSINESS AGILITY By now you’re probably familiar with disruptors—those forward-thinking companies and leaders who aren’t simply revolutionizing the business space, they’re reinventing it. From Uber to Spotify to Etsy, these game changers are grabbing attention in every area of the business landscape. Learn what the disruptors already know—how to pivot your business so that it’s adaptable to changing business conditions and trends.
HOW TO KICK-START A WINNING CONTENT MARKETING STRATEGY Is your “sell” getting in the way of your sales? Discover how to connect with your customers in a meaningful way. 1. Figure out what you want to achieve from your marketing efforts. Are your goals realistic? How much time does it really take?
2. Develop a multiplatform plan and revisit it on a regular basis.
3. Learn to decipher the data and use it to your benefit. What do those numbers really mean?
ASK AN EXPERT Have a pressing question about your business? Get one-on-one assistance from one of our experts during the Business Thrives event. From HR to accounting to intellectual property and more, these invaluable sign-up sessions will get you armed with the info you need without breaking the bank.
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Your Business
Summer 2015 Issue
AMP UP YOUR NETWORKING Networking isn’t just about getting in front of potential customers—it’s also about expanding your business circle. While some of the individuals you meet could potentially turn into clients, others might become valuable resources for referrals, provide direct services or even help you expand your knowledge base. Here’s how to make the most of any event. Get your elevator pitch down. “What do you do?” is probably the number one question most people get asked and how you answer it can mean the difference between standing out and blending in. Sit with someone new. Look for people who are either alone or in a smaller group and ask if you can join them. Chat with vendors or individuals manning display tables or booths. These areas are often also great spots to connect with other attendees who are doing the same thing. Strike up conversations when in any sort of line. For example, at a buffet table a simple comment about how great the food looks is an easy way into a conversation.
FEATURES
ON SALE NOW
EARLY BIRDS BENEFIT! BUY YOUR TICKET FOR JUST $65 Get your ticket early and save $10 off admission! Early bird pricing ends September 24.
The Business Thrives Conference & Expo in partnership with Canada Business Ontario, York Small Business Enterprise Centre, Ontario Network of Entrepreneurs (ONE) and Constant Contact
Tuesday, November 24, 2015
The Manor, Carrying Place Golf & Country Club
Your all-day access includes: • Compelling keynote speakers: Ron Cates, digital marketing expert for Constant Contact and Bruce Croxon, entrepreneur and co-host of The Disruptors • Business boosters: Breakout sessions designed with your company’s success in mind • A team of experts providing one-on-one help (sign up required) • A variety of display tables and vendors • Ample opportunities to connect and network
RESERVE YOUR DISPLAY TABLE TODAY! Get in front of your customers by booking a display table at the Business Thrives Conference & Expo. Table pricing includes access to all events, including keynote speakers and breakout sessions. For more details, contact Rosanne or Astero at events@ newmarketchamber.ca or visit newmarketchamber.ca.
I can’t believe the library has
ONLINE COURSES Believe it. From online certicate courses to eBooks, language lessons to digital magazines.
Newmarket Public Library provides access to it all at www.newmarketpl.ca/free
Image courtesy of imagerymajestic/ FreeDigitalPhotos.net
The Newmarket Chamber of Commerce
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Service with Professionalism List & Buy with Aurora’s 2014 Top Sales Producer*
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INDIVIDUALS Personal Income Tax Returns Family Tax & Life Event Planning Personal Budgeting Review of Wills & Insurance
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Lenard H. Lind
FRI, CRES, SRES, Broker of Record/Owner MVA-Residential (Market Value Appraiser) CERC Relocation Specialist Luxury Home Marketing Specialist Member, I.C. & I. Council, CREA Registered Mortgage Broker, FSCO Registered Home Builder, BILD and TARION 15105 Yonge St. Ste. 100 Aurora, ON L4G 1M3 Toll Free: 1.888.727.8223 Fax: 905.727.2230 lenard@hallmarklindrealty.com hallmarklindrealty.com
www.hauleyaccounting.com Ontario’s ONLY ISO 9001:2008 Registered
905.841.000 or 416.410.8223
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Your Business
Summer 2015 Issue
222 Chambers Crescent Newmarket, ON L3X 1T1 e: : jeff@hauleyaccounting.com
p: 905-898-1421 tf: 1-855-222-4274 f: 905-898-2327
Personalized Quality Service
FEATURES
SOCIAL MEDIA AND SALES
Left Javed S. Khan talking to a packed house at one of the popular “Best Ever LinkedIn Clinics”.
BY Javed S. Khan
Are you using LinkedIn to your best advantage? Javed S. Khan reveals some of the best practices for generating sales Through my travels as an event speaker, I’ve met thousands of small business owners, many of whom use LinkedIn as one of their social media platforms. Despite that, I consistently hear the same messages expressed: that either they feel that they don’t know much about LinkedIn, they haven’t maximized its value and, most importantly, haven’t really generated any business from it. On the other hand, I’ve met business owners who are using LinkedIn very differently than those I mention above. These folks see it as a tool that can be leveraged to open more doors, expand their business in existing accounts and enhance professional presence.
Here are just some of the best practices that have helped to establish and strengthen relationships and generate revenue via LinkedIn. Be a joiner Selecting strategic target markets allows you to pinpoint groups and more easily find decision makers that you can build relationships with. Before you join a group, scout them out. Look for groups with less than 5,000 members that are filled with active discussions and minimal spam.
Look for ways to connect LinkedIn isn’t about technology, it’s about people. When you reach out to others, say something specifically tailored to them so that you can create an immediate connection. For example, comment on something they have posted. It’s important to study people’s profiles carefully to find out what’s important to them professionally and personally. Be genuine, personal and candid; as people get to know who you are, they will slowly learn to trust you. After doing that, send individuals a message via LinkedIn with a connection request. Each message should be personally crafted:
Become a “go-giver” Groups provide a forum where content can be shared. Participate in numerous discussions and always focus on how you can help targeted prospects. Be proactive, give advice and provide feedback. Share original or third party eBooks or white papers. Start your own discussions by asking probing questions and then join in the ensuing conversation. When it’s appropriate, refer to other experts and companies who can help group colleagues with their challenges.
Give it time LinkedIn is not for salespeople who are looking for shortcuts and quick sales. It takes time and effort but it’s also easy and free. Be prepared to invest approximately 10 hours per week on your efforts. While that may seem like a lot, when you compare it to the time that most people spend prospecting, it’s minimal.
• Say something about profile/ accomplishments • Names of mutual acquaintances or interests • Focus on the issues or business goals you help companies with. (Never give a product pitch.)
Don’t be afraid to shake things up Constantly re-evaluate your group memberships. Some groups get stale, others become spam-filled and some just get too big. Go through your LinkedIn connections every three to six months and eliminate people with whom you’ve been unable to build a relationship. If you put the appropriate amount of effort, time and commitment into building your LinkedIn presence and become that resource relationship to your connections, there is no doubt you will generate sales through this business social network.
Javed S. Khan is the President of EMpression: A Marketing Service Company. He is also an Accredited Local Expert with Constant Contact and is a regular speaker at conferences, workshops and chamber events across Ontario. He is also co-host of the popular “Best Ever LinkedIn Clinics”. Javed works with small to medium businesses and associations, teaching best practices relating to email, social media and online marketing as a means to drive awareness and more revenue. Visit Javed on LinkedIn and empression.ca for more info.
The Newmarket Chamber of Commerce
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MEMBERS
New Members Arcadia Academy of Music
Arts/Music t: 905.836.0457 w: arcadiaacademyofmusic.com 10% off the first month of a threemonth commitment Becoming Hair Studio
Beauty Salons/Spas t: 905.751.0003 w: becominghairstudio.com
25% off first visit, 15% off additional visits
A warm welcome to the Newmarket Chamber’s newest members!
Edward Jones – Rodney Anton
Nu-Tek Electric
TLC The Life Centre
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Education/Training
Financial Services
t: 705.458.1083 w: nu-tekelectric.ca
t: 905.836.5433 w: tlcthelifecentre.ca
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t: 905.640.1212 w: edwardjones.com Elite Trade Painting
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t: 905.235.7781 w: renewpersonaltraining.ca
t: 902.422.7731 tf: 877.663.5483 w: elitetradepainting.com/ aurora The Expert Advisors Real Estate Team
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Restaurants t: 905.235.6202 w: sparro.ca
Real Estate Black Forest Plumbing
Plumbing t: 905.252.9994 tf: 866.878.0066 w: blackforestplumbing.com $40 discount off any plumbing service
t: 905.895.5972 w: theexpertadvisors.com Glass Doctor of Newmarket
Glass & Mirror t: 289.340.0300 w: glassdoctor.com Advantage Plan Membership. 15% Discount
Carla McVittie | Branding, Graphic and Web Design
Graphic Design t: 416.871.1711 w: carlamcvittie.com Carmichael Landscape Design Ltd. Landscaping/Property Services t: 905.830.0278 w: carmichaellandscape.com
Go Painting
Paint Supplies/Services t: 416.999.1650 w: gopainting.ca Kearney Law Office (via CL Burchett Prof. Corp.)
Legal t: 905.898.3012 w: burchettlaw.ca
Summer365 Indoor Sports Centre
Sports Clubs t: 905.898.1350 w: summer365.ca Affiliate Rates available to chamber members Sun Life Financial – Ryan Charron
Financial Services t: 289.926.0905 w: sunlife.ca/ryan.charron Tailored Living/ Premier Garage
Changes For You Inc.
Retail Services t: 905.830.4968 tf: 844.830.4968
Furniture t: 289.841.3300 w: la-z-boy.com/toronto
8-50% off. Conditions apply.
Chris Lontoc – Home Financing (CIBC)
Lifescape Construction
Mortgage Brokers
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t: 416.816.4081
We pay the HST Tax Partners
Accounting/Bookkeeping Services t: 905.836.8755 tf: 888.829.8500 w: taxpartners.ca 20% off any tax preparation The Mortgage Centre
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MSD Concepts
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t: 416.886.6838 w: troublefreemortgages.ca
t: 416.951.1930 w: msdconcepts.com
10% off (Can’t be combined with any other offer)
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Your Business
Summer 2015 Issue
½ Price Wings (dine in only) Two Small Men With Big Hearts Moving
Moving/Storage t: 905.841.9210 10% off moving cost U-Save Provincial Home Improvements
Construction-Renovations t: 905.427.0206 w: usavecontracting.com Wizard Interiors Inc.
Interior Design/Decorating t: 905.235.4832 w: wizardinteriors.ca Special discounts, including 15% off
t: 289.894.0321 w: tailoredliving.com
t: 416.992.4546 w: lifescapeconstruction.ca
t: 289.231.6775 w: dreamwinds.ca
t: 905.853.2345 w: tomandjerrysbistro.com
Home Organization
10% Discount La-Z-Boy Furniture Galleries
Restaurants
Mortgage Brokers
Special mortgage rates for chamber members
Stay up-to-date on new members—and M2M discounts—at newmarketchamber.ca. While you’re there, check out our online directory to view our full list of members, including information about their services or products. Use the “Search Local Business” tool to find out more about a specific business or to discover the list of companies under various categories.
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