The Aerosol & Cosmetics Works 2017 Profile

25 years

THE AEROSOL & COSMETICS WORKS

1992 - 2017

A manufacturer of high quality cutting edge cosmetic products www.aerosolcosmetics.co.za

In association with Pharmaceutical & Cosmetic Review

Congratulations on

2 5 years

of servicing the cosmetic industry We are proud to be associated with Aerosol & Cosmetics over the last 25 years

Tanin Trading are suppliers of corrugated cartons to Aerosol & Cosmetics.

20 Nourse Avenue Epping Industria 2 Tel: 021 534 4521 Fax: 021 534 4524 Email: sales@boxesforafrica.co.za

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PAST, PRESENT & FUTURE

Reflecting on the past to

transform the future The Aerosol & Cosmetics Works is celebrating its 25th anniversary in 2017. Thanks to a bold vision and can-do attitude, this business has evolved into a large manufacturing concern, producing world-class products for local and international customers.

I

t all began in 1984 after Terence Fillies, MD

into small units thinking I could rent out the spaces if

of The Aerosol & Cosmetics Works, joined a

I didn’t not grow into it. Yet, the business continued

cosmetics manufacturing factory called The

to expand rapidly and we started to manufacture for

House of Shimar. He’d worked his way up

Crazy Stores, Green Cross, Like Silk, Endocil and

to being appointed factory manager and after

Wella SA,’ he explains. ‘We soon found that the

receiving immense encouragement from suppliers,

factory was bursting at the seams. Luckily, the land

Fillies left the company and took the plunge to

next door to us was vacant so I put in an offer to

start his own business.

purchase it. We sealed the deal and immediately

The Aerosol & Cosmetics Works CC was registered in 1991 and began producing cosmetics

built another 2 000m2 factory, increasing our facility size to 3 500m2.’

and powder cool drinks, and filling grout powder in

Terence Fillies and Mark Woods

a 250m2 facility located in Bofor Circle, Epping 2, in Cape Town. The powder cool drinks were called Thirst Buster and Whizz Pop, which were exported.

‘I had about eight to 12 staff members, which quickly grew to 18 as our customer base expanded.

I soon needed more space for production and took over the factory next door, which added another 400m2 to the facility. At the time, I also had to introduce working overtime to meet the rising demand in export orders.’

Fillies' next move was to purchase a 1 500m2 half built factory in Epping in 1996. ‘I sub-divided it

Congratulations to Aerosol & Cosmetic Works on your 25th Anniversary

National Chemical raw material suppliers for the personal care, cosmetic and pharmaceutical industries

Brad: 060 583 5324

www.cim.co.za

THE AEROSOL & COSMETICS WORKS 25 YEARS

3

PAST, PRESENT & FUTURE MANUFACTURING CAPABILITIES AT A GLANCE The Aerosol & Cosmetics Works’ manufacturing facility is equipped with state-of-theart machinery. The company can blend, mix, fill and pack almost every type of cosmetics, aerosol, personal care and household products, including creams, lotions, gels, ointments and liquids.

The company is fully equipped to assist its technical staff in producing its customers’ desired products, from its onsite quality control and R&D laboratory to its GMP and SGS approved decentralised production facilities.

All regulations for quality control and manufacturing, in line with ISO 22716 and GMP, are adhered to during the production process. The facility is home to several filling lines designed to pack products, ranging from 50mℓ to 25ℓ, in all types of tubes, tubs, bottles, cans, buckets and drums. The manufacturing department can manage the production of small and large runs while its production capacity of liquid products ranges from customer to customer.

FOURCHEM 130x177 congrats 8/21/17 2:21 AM Page 1

As an entrepreneur and businessman, Fillies has always had the vision to grow

manager. He joined the team in 2011 after

The Aerosol & Cosmetics Works into a

having worked for Clicks for 17 years.

well-known cosmetics and toiletry contract

‘As a directorship, we have always

manufacturing company in the Western

focused on building responsible leaders.

Cape. Today it specialises in producing

As a result, our employees make miracles

private label products with a lot of its

happen. They don’t just come to The

growth being attributed to securing listings

Aerosol & Cosmetics Works to work but to

with Clicks, Dis-Chem, Ackermans, Jet and

grow and flourish in their respective areas,’

Edgars. It also manufactures on behalf of

says Woods. ‘Our approach is a strong,

various direct selling companies and many

solid one with no boundaries. We openly

smaller skin care and cosmetics brands,

challenge each other because we are

which are key customers and equally

“can-do” people.’

important to the success of the business.

EMPLOYEES, COMMUNITY AND SUSTAINABILITY

The Aerosol & Cosmetics Works’ employees are split into various teams.

The purchasing team is multi-skilled and meticulous in meeting orders and

At The Aerosol & Cosmetics Works,

performing tasks. The quality team is

its employees are the company’s most

made up of a highly diverse group of

valuable asset. In his role as MD, Fillies is

professionals with extensive experience in

supported by Mark Woods, who joined

food science experience, which has seen a

the company as a partner in 2013. Trevor

highly ‘pedantic approach’ being adopted

C

4 THE AEROSOL & COSMETICS WORKS 25 YEARS Composite

Moseley is the company’s national sales

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PAST, PRESENT & FUTURE within the personal care facility. The HR team focuses

This corporate social investment journey of

on identifying, securing and developing talent from

The Aerosol & Cosmetics Works started at the

within while accounts strives to support, align and

inception of the business with engagements on

establish procedures that ensure the company stays

human development, specifically in education.

relevant and viable in these ever-changing and

Woods adds: ‘We have given talks on

challenging economic times.

entrepreneurship at local schools and participate in

Fillies adds, ‘The success of Aerosol &

career days because we believe that every child

Cosmetics Works could never have been possible

should aspire to work at The Aerosol & Cosmetics

if it weren’t for the support of our very loyal and

Works. We also regularly donate to charities and

committed staff members, who are like a family

local communities.’

unit within the business.’

that The Aerosol & Cosmetics Works takes very

PERSONAL CARE, PRIVATE LABEL AND BABY CARE

seriously. ‘My mother used to say charity starts at

The company’s philosophy

home… We are fully aware of the leaders that we

is to manufacture

employ from the neighbouring communities so we

high-quality, cutting-

endeavour to coach, guide and develop them to

edge products

know and understand the valuable roles they play

at competitive

both internally and externally, which ultimately has a

prices. Aerosol &

positive impact on these surrounding communities,’

Cosmetics Works

he explains.

operates a one-

The company also contributes to the upliftment of society, which Woods says is a long-term investment

Our employees make miracles happen

THE AEROSOL & COSMETICS WORKS 25 YEARS

5

PAST, PRESENT & FUTURE stop personal care private label shop with special

installation of six new large mixing tanks and an

attention on baby care products. Its scientists are

automated filling line. Thirdly, where finished product

trained to meet the demands of its clients, producing

is concerned, although the company produces

leading, custom formulations and/or duplicating

private label, it does not rest on its laurels leaving

existing products.

the innovation up to its customers. ‘We measure and

‘We keep up with industry trends and have

We do not look at the competition; we look to the stars

extensive knowledge in formulating with and

than any branded products,’ says Woods. ‘We do

producing products using natural ingredients,

not look at the competition; we look to the stars.’

organic raw materials and herbal extracts. This is to ensure we are always equipped to meet our

FOCUSED ON A BRIGHT FUTURE

customers’ specifications and marketing goals,’

Fillies, Woods and the rest of the team are looking

Woods explains.

forward to what the future will bring. ‘Long gone

The Aerosol & Cosmetics Works innovates from

are the days of no-frills packaging intended only for

within, using the knowledge, strength and passion

those on a tight budget – private label, also known

of its employees to meet and exceed its customers’

as store brands, are no longer viewed simply as

needs. By developing solid partnerships with its

a low-cost alternative to branded products. These

customers and suppliers alike, the company has

types of products are increasingly high-quality and

become a reputable force in the cosmetics industry

fulfill consumers’ needs across a variety of price

and manufacturing sector.

points. Shoppers have taken notice of this shift and

Woods says a three-tier approach to innovation works well within the business. Firstly, the employees

are responding positively,’ comments Woods.

Today, perceptions about private label

are driven and inspired to reinvent what they do

are overwhelmingly favourable. Almost three-

daily using team communication, learning and

quarters of global respondents (71 percent) say

addressing past mistakes while setting goals,

private label quality has improved over time. A

measuring them

door once opened by economic necessity has

and improving.

widened to include a variety of private label

Secondly,

products that remain viable and trusted by many

systems and

consumers worldwide.

procedures are

6

develop our products not to match but to be better

THE AEROSOL & COSMETICS WORKS 25 YEARS

While the business has changed over the past 25

often reviewed,

years to keep up with market demand, The Aerosol

setting the bar

& Cosmetics Works’ focus on service excellence,

high with every

customer confidentiality and community development

step, in terms of

has remained the same. As a result, the company

the e-mark, GMP

is perfectly positioned to enjoy the next 25 years in

22716 and the

personal care and cosmetics manufacturing. •

TIME LINE

The Aerosol & Cosmetics Works’

growth chart 1991

1991 Terence Fillies establishes The Aerosol & Cosmetics Works CC in Bofor Circle, Epping 2, in the Western Cape where the company operates out of a 250m2 factory with a team of eight to 12 employees.

Terence Fillies Director

1993 The 250m2 facility expands

1993 1994

1996 Fillies acquires a half-built

1994 The company introduces

1 500m2 factory also located in Epping. He sub-divides the space into smaller units with the thinking he would rent it out if The Aerosol & Cosmetics Works does not grow into it.

overtime shifts to meet the rising demand in orders for export.

1997 The Aerosol & Cosmetics

Works starts to manufacture for Crazy Stores, Green Cross, Like Silk, Endocil and Wella SA.

1996 1997

1999 Another 2 000m2 factory

is built, bringing the total size of The Aerosol & Cosmetics Works’ manufacturing premises to 3 500m2.

This development is largely due to the company’s growing customer base of smaller clients.

with rented space of an adjacent factory, adding another 400m2 to the manufacturing site and growing the staff complement to 18.

1998 The factory quickly outgrows

itself so Fillies puts in an offer to purchase the vacant land next door.

2009 The Aerosol & Cosmetics Works

1998 1999

secures listings with Clicks, Dis-Chem, Ackermans, Jet and Edgars as well as various direct selling companies and other important smaller clients, all of which it still services today.

2011 Trevor Moseley

joins The Aerosol & Cosmetics Works as national sales manager, after being employed at Clicks for 17 years.

2014 In January, Fillies and

Woods carve out an aggressive five-year growth plan for The Aerosol & Cosmetics Works.

The company is listed internationally to export baby products.

August 2014 The company

establishes a semi-automated talcum powder factory in Montague Gardens, Cape Town. This sees the first specifically designed cosmetics talcum powder manufacturing plant launched in the Mother City and an improvement in service delivery in terms of performance and quality.

2015 The company wins a Gold Pack Award for its baby care range.

2017 The Aerosol & Cosmetics Works celebrates its 25th anniversary

2009 2011

2013 2014

2015 2016

1 October 2013 Mark

Woods joins Fillies as a partner within the company bringing his extensive background in food technology and 23 years’ experience in manufacturing at a Mark Woods major household brands company with a Director national portfolio.

2016 The Aerosol & Cosmetics

Works advances its filling and labelling processes with automated machines, supplied by mixing vessels measuring six tonnes, which are operated within its now 5 700m2 manufacturing facility.

The company secures listings with Shoprite/Checkers and Pick n Pay, resulting in The Aerosol & Cosmetics Works’ portfolio covering a large percentage of retailers in South Africa.

2017 THE AEROSOL & COSMETICS WORKS 25 YEARS

7

TALCUM POWDER FACTORY

The talc of the town In 2014, The Aerosol & Cosmetics Works expanded its operations with the opening of a talcum powder factory. This is the first specifically designed cosmetics talcum powder manufacturing plant in the Mother City.

The talcum facility has provided employment for an additional nine people

T

he facility was officially opened on

growing demand for talcum powder, specifically

11 August 2014 with the production of

from the baby care segment,’ says Mark Woods.

10 000 cases for a customer. At the time,

This latest expansion grows the company’s total

it was operating only at 50 percent of the

operation from the existing 4 500m2 personal care

installed capacity yet this has grown over the past

and hygiene business in Beaconvale, which employs

few years by servicing new and existing customers.

more than 90 people, to more than 5 000m2. The

Thanks to the proximity to the Cape Town Harbour,

talcum facility was first located about 10km away in

the company has been able to establish offshore

Montague Gardens. Due to location complexity and

manufacturing contracts.

improvement requirements, the company relocated the plant to Beaconvale.

AN IMPRESSIVE SPACE

The talcum plant has also provided employment

‘The 550m factory was designed and

for an additional nine people and its imported filler

commissioned within five months in response to the

has a capacity of 80 bottles per minute.

2

The talcum powder filling machine

Hygenic standards are maintained within the facility

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THE AEROSOL & COSMETICS WORKS 25 YEARS

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Contact us for a personal consultation. | (011) 466 3055 | sales@cosmaperfumes.com

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COSMA

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We have adopted a continuous improvement ethos and we are ISO 22716 accredited

‘We have adopted a continuous improvement ethos and we are

The facility is ISO accredited

ISO 22716 accredited,’ explains Woods. The facility is also able to offer a fast turnaround on new lines for customers, which include Clicks, Adcock Ingram, Dis-Chem, Ackermans and Edcon.

The Aerosol & Cosmetics Works managed to get the new powder manufacturing facility up and running fast without compromising on quality control and the high standard of their finished product. Suppliers who attended the launch said it was encouraging to see such a ramp up in their production capacity and a near 400 percent increase in their raw material requirements, which bodes well for the industry as a whole.

Other suppliers to the factory include Split Line Manufacturing for plastic bottles and Zetes SA, which supplies quality labels and internationally compliant barcoding. The Aerosol & Cosmetics Works also has a

End of line packaging equipment

partnership with a blow-moulding facility to produce packaging.

POSITIVE PERSPECTIVE ‘While the benefits of using a contract manufacturing partner are diverse, including the increased focus on core competencies, lower costs, flexibility, access to expertise and reduced capital expenditure, relationships need to be carefully managed,’ Woods comments. Too

Manufacturers of cosmetic and pharmaceutical packaging solutions

many partnerships fall short of expectations, either because he believes those expectations are flawed from the very beginning, or many contract manufacturers don’t always have the necessary influence with their suppliers since the original manufacturers often select their partners at the outset. ‘This is a key driver for an increase in costs from the contract manufacturer. Also, flexibility can be compromised by the contract manufacturer’s focus – or lack thereof – on low costs and low inventory,’ he maintains.

The talcum powder factory gives customers choice. ‘They can manufacture closer to their markets, saving on transport costs,’ he adds. ‘In periods of labour instability a second

Congratulations, Aerosol and Cosmetic Works, on your

option can be used to balance the supply lines.’ •

Tel: +27 21 868 4677 l Fax: +27 21 868 1122 l Email: info@splitline.co.za PO Box 9137, Hugenote, Paarl, 7645 (South Africa) Unit A3, Berg River Park, Cnr Jan van Riebeeck Drive and Borssenberg Road, Paarl, 7646 (South Africa)

THE AEROSOL & COSMETICS WORKS 25 YEARS

9

COMMITTED TO CANSA

Focused on a social purpose The Aerosol & Cosmetics Works is a generous company. It is a preferred supplier of the Cancer Association of South Africa (CANSA), supporting its various activations.

T

he CANSA Shavathon, which celebrated

spray,’ says Maria Scholtz, head of sustainability at

its 14 anniversary in 2017, originally

CANSA. ‘The cans are supplied at a reduced price,

only focused on shaving hair for a worthy

which the company has kindly kept at a stable rate

cause. The fun aspect of coloured hair

despite the economic instability our country is facing.’

th

sprays was introduced later sparking the start of a

In addition to the aerosol sprays, The Aerosol

strong and successful relationship with The Aerosol

& Cosmetics Works helps the CANSA Shavathon

& Cosmetics Works.

source the stencil designs used at its events.

The company is the CANSA Shavathon’s official

10

Scholtz says the Shavathon brings in an annual

supplier of the aerosol sprays used to colour hair

income stream of around R8 million for the association.

during the events hosted nationwide. ‘For the

‘The Aerosol & Cosmetics Works’ contribution towards

last three to four years, The Aerosol & Cosmetics

the national event is significant because it helps

Works has supplied 40 000 cans of coloured hair

immensely in curbing CANSA’s expenses.’

THE AEROSOL & COSMETICS WORKS 25 YEARS

The Aerosol & Cosmetics Works’ contribution towards the national event is significant because it helps immensely in curbing CANSA’s expenses FROM SPRAYS TO SUNSCREENS

While the SunSmart activations are crucial in

The association’s relationship with The Aerosol &

driving awareness around the dangers of sun

Cosmetics Works is so positive that it has evolved

exposure and the associated risk of skin cancer,

to the formulation and production of an approved

the CANSA Shavathon is one of South Africa’s

CANSA sunscreen that complies with South African

best-loved events hosted in support of a worthy

and European Colipa Standards.

cause and showing solidarity with those affected by cancer. •

Produced at an affordable rate for CANSA, the sunscreen is used during the association’s SunSmart activations hosted at various national sports events.

These include the Comrades Marathon and the 947 Cycle Challenge, where CANSA distributes the sunscreens to runners and cyclists.

Pharmaceutical & Cosmetic Review wishes The Aerosol & Cosmetics Works a happy 25th anniversary To contribute editorially contact Abby Vorster at abby.vorster@newmediapub.co.za or +27 (0)11 877 6038

For advertising enquiries, contact Anita Raath at anita.raath@newmediapub.co.za +27 82 976 6541 or

www.facebook.com/PharmaceuticalCosmeticReview

Carla Melless at carla.melless@newmediapub.co.za +27 83 260 6060

Candida Giambo-Kruger at candida.giambo-kruger@newmediapub.co.za +27 71 438 1918

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THE AEROSOL & COSMETICS WORKS 25 YEARS

11

25 years Published by

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