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NEWS BRAND PROMOTION
Matus has signed the Beast as its Hikoki brand ambassador for the year and is sure to capitalise on this investment, making it a winwin situation for all role players.
Unleash the Beast!
O
n 19 November 2019 the Springboks brought South
euphoria of celebration. In this World Cup, one of the most
// MATUS AND HIKOKI HAS OFFICIALLY SIGNED ON TENDAY ‘THE BEAST’ MTAWARIRA AS ITS BRAND AMBASSADOR FOR 2020 //
with Beastsst! echoing through the
grabs. This includes signed memorabilia
stadium as spectators encourage his
such as rugby balls, rugby jerseys and
Africa together again like
capped Springbok props Tendai
almost un-human like strength when
Hikoki products.”
never before, winning the
Mtawarira played his heart out. Better
he carries the ball and gains metres
rugby World Cup by beating England
known as the Beast, the rugby world
into enemy territory.
32-12 in Japan. It united the nation in a
knows when he has the ball in hand
Tendai Mtawarira has been called
and retailers will put up a Hikoki/
childhood best friend tagged him with
Beast billboard next to the freeway,
the nickname in primary school and to
promoting the store, the brand as well
say it has stuck wouldn’t really be doing
as specific Hikoki products.”
Africa’s most well-known rugby figures. Matus and Hikoki has officially signed
TRIED AND TRUSTED SINCE 1930 For more information contact SALESCOPE 011 728 4192 jason@salescope.co.za MARCH 2020 DIY & INDUSTRIAL TRADE NEWS
‘The unleash the next’ tagline for Hikoki is well known in power tool circles. With the Beast on board, the
on Tendai ‘The Beast’ Mtawarira as
products associated with him will go
its brand ambassador for 2020.
with the tagline ‘Unleash the Beast’
This means that Matus can utilise all
which is sure to catch on quickly. “ The
the marketing for Hikoki with the
reason for choosing the Beast for this
Beast says Dylan Thomas, brand
marketing campaign is to capitalise
manager of Hikoki at Matus.
on the Springboks winning the Rugby
“This is a great opportunity for
GENUINE TRI-CIRCLE LOCKS
amount of Hikoki stock and Matus
‘Beast’ since he was nine years old. His
it justice. Mtawarira is one of South
OUR NAME IS OUR STRENGTH, INSIST ON
“There will also be a big benefit for retailers. Retailers can buy a certain
World Cup in Japan and because Hikoki
retailers and end users alike as Matus
is also a quality Japanese brand. He
is embarking on big drive to promote
is, strong, well-known, humble and an
Hikoki. Matus will feature a lot of online
expert in his field, everything that rings
campaigns on social media with the
true for Hikoki,” Dylan concludes. With
Beast, and end user prizes will be up for
Hikoki innovation never stops.
