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NEWS RYOBI DAKAR
MINI SIDE PANEL FOR BATTERIES Installs easily and works perfectly for narrow sides on shelving Ideal for IMPULSE BUYING hot spots
People and power tools that won't quit
In January, Kirsten Landman was the first woman from Africa and third woman overall to ever have finished the Dakar on a motorcycle and Ryobi was there all the way.
A
s consumer confidence is at its lowest level since the end of 2017, and house sales are tracking more than 6% below what they were
in 2015, South Africans are opting for home improvement tactics, rather than attempting to sell in an underperforming property market. This explains why Massmart reported a 31.7% decline in headline earnings at the start of the year, while maintaining strong market share across durable goods categories including; small and large domestic appliances, hi-tech and most DIY and hardware categories. Coupled with the emergence of influencers there is a renewed
tough terrains that they ride in is what she
interest in a ‘fixer-upper’ home mentality.
thrives on. Each ride, race or training session
Interestingly, ‘building’ retailers report that
she accomplishes feels like an achievement on
women are initiating 80% of home improvement
its own, every time.
projects and likely to spend 50% in these
season to build her confidence in the high-speed
Based on these trends and insights, Ryobi – the
racing Kirsten has jumped onboard KTM’s
‘Power Tools That Won’t Quit’ brand, partnered
250 XCF, suited for the high speeds and cross-
with athlete, Kirsten Landman who epitomises
country racing.
the ‘won’t quit’ mentality.
Rally. Destined to make history Kirsten has
The Dakar Rally’s motorbike classification. She
earned a name for herself worldwide in the hard
survived a life-threatening injury a few years
enduro scene. At the age of 26 years old, having
ago where she was catapulted off her bike,
competed in the hard enduro world series and
ruptured her spleen, and eventually had to learn
has become the first female to finish races
how to walk again.
such as Redbull Romaniacs, Redbull Sea to Sky,
This year’s Dakar Rally took place in Saudi
Redbull Megawatt 111, Redbull Braveman and
Arabia from 5 to 17 January 2020.
the Roof of Africa. and third woman overall to ever have finished
motorsports was always destined as a lifestyle
the Dakar on a motorcycle. On 17 January 2020
choice for Kirsten. So, being brought up in a
she officially finished the Dakar Rally in
motorcycle family the bug bit at a very young age.
55th place.
has become a lifestyle for her. The challenge of being a female rider competing against the boys in the
MARCH 2020 DIY & INDUSTRIAL TRADE NEWS
Kirsten is now the first woman from Africa
to keep up with the boys, extreme sports and
Riding and racing are Kirsten’s passion and
For more information, call +27 (0)11 471 0800
Kirsten had set her sights on the Dakar
Landman is the first African female to complete
Growing up as a tomboy and always wanting
Contact us today!
Going back into the off-road for the 2018
environments than their male counterparts.
