Custom-Cooking inspired by what your brand stands for

A brand is the feeling your customer experiences when tasting a favourite sauce or the goosebumps they get when preparing a meal that rekindles a happy childhood memory, virtual time-travel to a foreign country when experiencing the smell of a certain dish. It is the positive anticipation experienced when marinating freshly braai’d ribs and the certainty that when your product is used, the delight factor is a given.

It is up to you to deliver on the promise, which makes a direct connection to your customer’s gut. Your brand promise must be fulfilled in a way that not only pleases but exceeds your customer’s expectations. Everytime.

Custom-cooking is much more than just manufacturing a unique product. Our company builds a holistic relationship with customers. We get to know what your brand stands for and what you promise your clients. Only after completely understanding this, will we fully align ourselves with it.

We start by creating an individual portfolio for each customer based on their specific needs, product developments, requirements and volumes. Uniqueness is not found on a catalogue or pricelist. Nothing about a ButlerFoods customer is generic.

This is an all encompassing and intensive approach to becoming the manufacturing partner to a customer, understanding the brand promise and aligning ourselves with it. It is maintained and upheld as a result of taking care and being selective in our choice of partnerships. ButlerFoods takes pride in continuously ensuring a long-term synergy with our customers.

The facility is fully HACCP certified and food safety is a top priority. It is an integral part of our blueprint and is both visible and tangible in the culture of the company and its people. The true commitment from the management team and the complete alignment of the company to a brand promise is evident, not only in the adherence to food safety standards, but they went even further and established an academy, which focuses on the principles of food safety, life skills and personal growth for all employees. We are not just passionate about cooking, we also empower and uplift and see our own people thrive. In this prosperous environment, it is only natural that understanding and supporting our customers, in their mission to fulfil a brand promise, become the everyday-norm. Leading and popular pizza franchises and well known pork manufacturers make use of custom-cooking solutions in the form of pizza base sauces, salad dressings, marinades, glazes and other value-add sauces. For your brand to be noticed and chosen – you must stand out - whether you manufacture a unique chutney or tomato sauce or an innovative basting. You must be different and unequalled.

ButlerFoods custom-cooks for the new, promising manufacturer up to the established manufacturer or retailer requiring consistent tonnes of product per week or month. •

DID YOU KNOW?

In the past two years, ButlerFoods has manufactured 1 500 tons of a sauce for one customer!

ButlerFoods - www.butlerfoods.co.za