ADVERTORIAL
Custom-Cooking inspired by what your brand stands for What does your customer think of your product? More importantly, how do they feel about your product? Contract manufacturer, ButlerFoods, shares their insights into this growing market segment. We start by creating an individual also empower and uplift and see our own portfolio for each customer people thrive. In this prosperous based on their specific needs, environment, it is only natural product developments, that understanding requirements and and supporting our volumes. Uniqueness is customers, in their In the past two not found on a catalogue mission to fulfill years, ButlerFoods has or pricelist. Nothing a brand promise, manufactured 1 500 about a ButlerFoods become the customer is generic. everyday-norm. tons of a sauce for one This is an allLeading and popular customer! encompassing and pizza franchises intensive approach to and well known pork becoming the manufacturing manufacturers make use of partner to a customer, custom-cooking solutions in the form understanding the brand promise and of pizza base sauces, salad dressings, aligning ourselves with it. It is maintained marinades, glazes and other value-add and upheld as a result of taking care sauces. For your brand to be noticed and and being selective in our choice of chosen – you must stand out - whether you
DID YOU KNOW?
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brand is the feeling your customer experiences when tasting a favourite sauce or the goosebumps they get when preparing a meal that rekindles a happy childhood memory, virtual time-travel to a foreign country when experiencing the smell of a certain dish. It is the positive anticipation experienced when marinating freshlybraai’d ribs and the certainty that when your product is used, the delight factor is a given. It is up to you to deliver on the promise, which makes a direct connection to your customer’s gut. Your brand promise must be fulfilled in a way that not only pleases but exceeds your customer’s expectations. Everytime.
“… your brand promise must be fulfilled in a way that not only pleases, but exceeds your customer’s expectations ” Custom-cooking is much more than just manufacturing a unique product. Our company builds a holistic relationship with customers. We get to know what your brand stands for and what you promise your clients. Only after completely understanding this, will we fully align ourselves with it.
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Food Review | February 2019
partnerships. ButlerFoods takes pride in continuously ensuring a long-term synergy with our customers. The facility is fully HACCP certified and food safety is a top priority. It is an integral part of our blueprint and is both visible and tangible in the culture of the company and its people. The true commitment from the management team and the complete alignment of the company to a brand promise is evident, not only in the adherence to food safety standards, but they went even further and established an academy, which focuses on the principles of food safety, life skills and personal growth for all employees. We are not just passionate about cooking, we
manufacture a unique chutney or tomato sauce or an innovative basting. You must be different and unequalled. ButlerFoods custom-cooks for the new, promising manufacturer up to the established manufacturer or retailer requiring consistent tonnes of product per week or month. •
ButlerFoods - www.butlerfoods.co.za
