A sweet taste of things to come

The contents of the box encapsulates the latest ideas and opportunities in confectionery production. It highlights Sensient’s flavour knowledge, technological expertise and marketing insights and is designed to meet industry demand and drive category value.

Keeping up with consumer trends, market knowledge and the ability to capitalise on opportunities is vital for innovation. This is particularly true of the confectionery industry, where customers are demanding healthier, clean label formulations, alongside high-quality ingredients and exciting new tastes.

Confectionery brands are facing growing pressure to reduce sugar content and make greater use of naturally sourced sweeteners. Sensient Flavors offers solutions to these challenges in the form of its ready to use extracts and natural flavouring such as Vegan Dairyboost. They all address the technical challenges of sugar and artificial sweetener replacement and can increase consumer perception regarding the benefits of health and wellness.

Сombining sugar-free claims with other free-from declarations perfectly tap into the still booming free-from trend. Consumers are also showing a growing aversion to dairy or animal components.

‘We have explored new opportunities within vegan confectionery and alternatives to gelatine, providing clean label choices for those wishing to avoid animal-based products,’ explains Ranbir Kooner, Sensient Flavors marketing manager EMEA.

Sensient Flavors offers a variety of vegan, palm oil and gluten-free extracts. All products are free-from titanium dioxide.

The toolbox addresses the premium end of the confectionery market, with consumers looking for exclusivity in flavours combined with taste bud tantalisation. The company has innovative ways of combining sweet and savoury flavours, giving adult products a delightful new “Swavory” kick. ‘Based on market-driven insights, our latest confectionery toolbox includes practical answers to key industry issues,’ Kooner concludes. ‘These include challenges like sugar reduction, transparency of ingredients and interesting flavours, to the more sophisticated solutions that denote high quality. We have some exciting new flavours for product innovation, including a broader array of dessert inspirations and savoury/spicy launches.’