A grillicious new range of flavours

In April 2018, The European Commission banned most traditional grill flavours used in the food industry. Ultimately, the safety of these could not be established, based on data provided. What to do? Change all products? Create new recipes? Replace all ingredients?

Symrise found the solution. The company has been developing the ideal grill flavour before the ban became a serious threat to the industry. The Grillicious range of products is the professional answer to grill flavour and substance requests – in terms of performance, labelling and costs.

The sensation

Sensory validation led by Symrise Sensory and Consumer Insight teams in Germany and the UK have proven that Grillicious in finished product samples is almost identical to favourite grill flavours. In other words, you can be confident products will maintain the same great consumer appeal you require.

The range is based on natural ingredients and delivers a taste performance very close to traditional grill flavours. It has proven successful in many applications. With Grillicious, Symrise provides a full range of grill taste solutions and snack seasonings across all labelling options from flavour, to natural flavour to food declarable products.

Features:

• In-house Symrise solution

• Technologies and ingredients established and permissible in the EU and beyond

• Offers opportunities to be labelled as natural flavouring if required

• No change in labelling required

• Complete control of raw materials and technologies supplied.

Benefits:

• Reliable, perfectly controlled supply chain

• No concerns regarding permissibility

• Quality upgrade/added value for consumers

• No costly packaging or manufacturing changes

• Stability of costs and supply.

Symrise – www.symrise .com