News
Loxtonia Cider launches
‘The Tree of Life’ in a bottle The newest Cidery to hit the SA market, has quickly become a favourite amongst cider lovers nationwide which has led the brand to further expand its range, launching the African Sundowner Baobab Flavoured Apple Cider, in March 2019. A scatterling of Africa, the African Sundowner Baobab Flavoured Apple Cider brings together the unlikely pair of Baobab and unquestionably the Sundowner apple, marrying them perfectly together and breaking all barriers when it comes to South African Cider and Sunsets. The newly launched cider upholds its key philosophy ‘Orchard to Bottle’ as it continues to produce a high quality cider free of any preservatives or artificial additives, made from
hand-picked apples which are freshly pressed and naturally fermented. Founder of Loxtonia Cider, Larry Whitfield explains, ‘We believe everything you need to create the perfect cider can be found in the natural nutrients delivered by our soil, water and the Ceres Valley sunshine.’ Inspiration for the African Sundowner Baobab Flavoured Apple Cider was born from Larry’s passion to create a quintessential African cider. Larry adds, ‘Nothing says ‘Africa’ more than Baobab trees and Sundowners!’ Known as the “tree of life”, baobab fruits boast unparalleled nutritional value as it is naturally bursting with antioxidants, electrolytes and essential minerals. The longevity
of the plant living up to 4 000 years old - truly making it a one of a kind African superfood. Loxtonia Cider’s marketing manager, Ali Whitfield adds, ‘The goal is to be innovative and to create ciders that have not been done in the South African market before, while remaining true to our roots and creating delicious tasting cider.’ This premium all-natural cider is designed to satisfy the discerning palates for a new generation of cider drinkers and is also available in four other refreshing variants: · Crispy Apple Cider · Sparkling Apple Cider · Stone Fruit Flavoured Apple Cider · Pale Amber Apple Cider
Nothing says ‘Africa’ more than Baobab trees and Sundowners!”
10
March 2019 | Full Serv ce
