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Natural wonder The new showroom for hardwood flooring company Oggie, designed by C76 Architecture with interiors by HK Studio, explores a rich, refined approach to retail architecture. PHOTOGRAPHY ELSA YOUNG
T A sculptural spiral stair elegantly connects the two levels of the showroom in the most space-efficient and unobtrusive way possible.
Outdoor terraces are clad in slatted timber screening made from Oggie’s outdoor product range incorporating a subtly integrated Oggie logo.
24 LEADINGARCHITECTURE & DESIGN FEBRUARY/MARCH 2021
he new showroom for hardwood flooring company Oggie, in the Johannesburg suburb of Parkhurst, pushes retail architecture in the direction of a rich brand experience rather than a straightforward showroom for the display of products. As a retail experience, it aims to be inspirational rather than merely informative, and its combination of showroom and office functions allows for the subtle integration of purposes. Set on busy 6th Street, lined with street-facing retail outlets, and perpendicular to the sociable 7th Avenue, popular for its restaurants and cafes spilling on to the sidewalk, the new showroom had to make
