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31 July 2018 | www.moneymarketing.co.za
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ANXIETY IN THE EQUITY MARKETS Peter Armitage, CEO of the Anchor Group, writes his first of many columns for MoneyMarketing Page 15
INTERMEDIARIES APPLAUD SA’S TOP BRANDS The FIA announces the 2018 FIA Awards winners
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ADVISERS CAN CONTRIBUTE TO IMPROVING SAVINGS CULTURE IN SA July is National Savings Month Page 25
Insurance and insurtech to merge in next decade The life insurance industry is presently encountering both innovation and disruption. MoneyMarketing speaks to Brad Toerien, CEO of FMI, about the wave of insurtech that has swept through the industry.
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raditional insurance and insurtech will merge in the next ten years, says Toerien. “We’ll start seeing that because of technology, customers will be empowered to take control of some of their financial planning themselves. This will change their relationships with advisers who are going to have to find ways to remain relevant and valuable, as their customers may in future have some of the information that is currently only available to advisers. Our hope is that we’ll be able to broaden the net and attract new people into the industry who are currently either unable to get cover or do not see the need for cover.” But he doubts that the stage where clients develop their own insurance products unique to them is near as “the dream of customising all products is a difficult one to achieve.” Toerien believes that one of insurtech’s mistakes is that it has styled itself as an alternative, disintermediate, direct model.
“We think the way to go is to get the two worlds to work together. We should be asking: How do we use technology to enable advisers to do what they do in a much simpler, more effective way and help them strengthen their relationships with customers? “We should also be asking: How do we use technology to bring new customers into the insurance market? If we can get that right, we can get both traditional insurance and insurtech to work together.” Toerien believes that for the forseeable future, the majority of life insurance policies will still be sold through intermediaries. “I think as customers we still need someone to inform us why financial planning is crucial and take us through the process of buying the product.” He adds that while South Africa has life insurance products that are probably the most innovative and sophisicated worldwide, regulatory
changes are making it increasingly difficult for advisers to offer advice in an economically viable way. “Technology can change that,” he says. Life insurance is sometimes not an easy product to market, due to clients having to think about death and illness, as well as paper work and medical exams. “A lot of the process is complex because the products themselves are complex. The biggest challenge is trying to de-mystify that and we think we’ve made a lot of progress in this respect. “We’re trying to change the way life insurance is bought and sold, by urging clients to stop thinking about the product in relation to death. We’re saying that clients should protect the life they have and the income they earn, rather than only thinking about what happens when they die.” Toerien says FMI is trying to move the focus to people’s plans for the future and how these plans need to be protected from the impact of them not being able to earn an income. “Whether that be due to death or illness, it’s fundamentally the same need we’re trying to fill by securing a future income stream. Our hope is that by
changing the product structure, we change the conversation.” FMI has been able to make the planning and quote process simpler, “by changing the way life insurance products are designed to support our philosophy of protecting 100% of the income you earn.” The medical underwriting process is where technology can make a huge difference to the customer experience. “The more we can access data or information about you that’s readily available or provided by you, the better we’re able to form a picture of you and a view on your risk profile without having to send you for blood tests,” he adds. Toerien says that FMI will soon be able to accept about a quarter of its cases without any medical tests. “In time, we plan to grow this to 100%. What we’re working on now is how to market income protection without medicals – and we feel we’re quite close to coming up with the answer.”
Brad Toerien, CEO, FMI
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