LABELLING
Short-run digital labelling means BIG BUSINESS We live in a time where shorter print runs have become far more favourable. This is because small to mid-sized brands also want professional, eye-catching products that compete well on shelf, without having to commit to printing tens of thousands of labels. This trend is seeing digital options become the norm in an environment where customisation is key.
INSTALLATION RAMPS UP CAPACITY
effective to run, the colours are vibrant
Label Smart is a South African label
clear. The broad range of print media
printing company specialising in short-run
available on the South African market,
digital labelling cut to any size and shape
from chemically resistant options to
a client requires. The company recently
high gloss, enables us to fulfil any
purchased an OKI printer coupled with
industry requirement. Knowing that
SimpleCut-S from NSI 4 Africa, making it
NSI 4 Africa is firmly in our corner
fully equipped to meet the deodorant
whenever we need assistance gives
brand owner’s needs.
us the confidence to offer our clients
Designs and proofs were completed
even on tight deadlines,” the Label
delivered on time with time to spare for
Smart employee adds. Paradise Collection was so pleased
applications to the deodorant bottles and
with the deodorant labels designed and
fill the order within the deadline.
printed by Label Smart that it’s asked
An employee from Label Smart used
D
customised label production services,
within days and the complete job was the brand owner to complete the label
A Paradise Collection deodorant bottle with a broken tamper-proof seal
and even the tiniest text is crisp and
the label printing company to extend
the Paradise Collection logo to create a
the brand identity and design bespoke
customised label that was both interesting
packaging for its perfume collection.
and unique. “With the leaf shapes die-cut to form,
Although the cosmetics line by Paradise Collection is still comparatively small, the
we sized it up so that the top section of
OKI solution allows Label Smart to grow
igital printing really shines
the label serves the added function of
with the client, helping the brand owner
when projects are time
being a security tamper-proof seal for the
become established while growing its
sensitive with tight deadlines
bottle. Once the bottle has been opened,
business. It’s a win-win situation for all
because there’s no need to
the label tears at the cap joint. This gives
parties concerned. •
produce flexographic plates or dies. This
the end user the confidence that they’re
means that companies offering digital
purchasing a product that hasn’t been
technologies can accommodate almost
tested or tampered with,” the Label Smart
anything a small to medium-sized beauty
employee explains.
brand owner needs within the time frame they need it. When Paradise Collection, a South
A VERSATILE SOLUTION Label Smart praised NSI 4 Africa for
African cosmetics manufacturer, needed
the support and professionalism the
2 000 deodorant labels at short notice,
company experienced. Label Smart is
Label Smart’s digital printing service
the value-added OKI reseller for sub-
offered the right solution. Not only did
Saharan Africa.
the brand owner require the labels
“Shawn Bezuidenhout’s
within two weeks to coincide with a
recommendations were exact when we
delivery promise, it also needed artwork
asked for his advice before investing
designed for an ‘amazing and unique’
in the new equipment. The solution he
label. The bombshell was that the client’s
proposed has proven to be versatile
requirement for 2 000 labels had to be
enough to accommodate highly unique
split between 20 product variants.
requests for clients which are cost-
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| QUARTER 2 2020 | P C Africa
A sample of labels created for Paradise Collection
Label Smart – www.labelsmart.co.za NSI 4 Africa – www.nsi4africa.com
