Choose EasyRinse technology – because every drop counts

The texture of a neat and diluted product has to be aligned with the application and the benefits the product is supposed to deliver. The right texture starts with the rheology of the formulation and how the product flows and behaves when applied. Foam texture matters as it gives a strong perception of cleaning action and detergency, even if the foam does not clean on its own. In manual laundry or dishwashing, there is never enough foam, until rinsing begins. Creamy, stable foam transmits the impression of gentleness and softness, which is critical in manual dishwashing.

AECI Specialty Chemicals supplies the following range of products that can assists with reaching the required texture for the ultimate consumer experience:

• rheology modifiers for perfect flow, vertical cling, transmitting concentration and detergency through viscosity

• surfactants for rich foam, viscosity and good rinseability

• boosters for skin sensorial benefits, creamy and stable foam, and rheology fine tuning

• silicones for quick foam collapse when Due to the economic and physical water rinsing begins.

Test conducted with a leading manual powder detergent from the South African market

SUSTAINABLE FOAM CONTROL

EasyRinse Technology is supplied in a granular form for manual and semi-automatic high suds laundry detergents and provides a solution to better manage foam during the rinse cycle. It enables up to 50% less water needed for the rinse. The product differentiates itself from current foam control agents on the market due to negligible impact on the foam during the wash and fast foam reduction once rinsing begins.

A LOOK AT THE GRANULES IN ACTION

Foam control testing shown in Figure 1, shows how the EasyRinse GP-4633 granules drastically reduce the number of rinses required after washing. A leading manual powder detergent requires seven rinses to remove foam, but by using the Dowsil EasyRinse GP- 4633 granules this is reduced to four rinses (at a dosage of 0.68%) and can be reduced even further to three rinses (at a dosage of 1.36%).

Foam develops during the wash cycle after the detergent is dissolved in water and the surface tension is reduced. Dowsil EasyRinseGP-4633 granules remain inactive during the wash cycle. Whilst rinsing, the surface tension increases allowing thegranules to become active, thereby effectivelyreducing the foam and saving water andeffort during the rinsing process.

With Dowsil EasyRinse GP 4633granules, texture can be maintained in a sustainable way. For more sustainablehome care solutions please contact AECISpecialty Chemicals •

AECI Specialty Chemicals – Karen.meyer@aeciworld.com Dow – www.dow.com