HOME CARE
Choose EasyRinse technology – because every drop counts
Texture is an important aspect to consider when formulating home care products. It is the driver for the complete consumer experience as it talks to the senses and has a strong visual and tactile impact on the overall product.
T
he texture of a neat and diluted product has to be aligned with the application and the benefits the product is supposed to deliver. The right texture starts with the rheology of the formulation and how the product flows and behaves when applied. Foam texture matters as it gives a strong perception of
• silicones for quick foam collapse when rinsing begins.
As much as foam is a vital aspect of texture, the control thereof must also be managed. Sustainability is a key focus globally and the amount of water required when using
Due to the economic and physical water scarcity, many people have limited access to water. Around 80% of the water consumed during laundry is used to rinse the suds. Reducing the number of rinse cycles can help to save water, time and effort. Dow has designed an EasyRinse technology that targets foam control. This
cleaning action and detergency, even if the foam does not clean on its own. In manual laundry or dishwashing, there is never enough foam, until rinsing begins. Creamy, stable foam transmits the impression of gentleness and softness, which is critical in manual dishwashing. AECI Specialty Chemicals supplies the following range of products that can assists with reaching the required texture for the ultimate consumer experience: • rheology modifiers for perfect flow, vertical cling, transmitting concentration and detergency through viscosity • surfactants for rich foam, viscosity and good rinseability • boosters for skin sensorial benefits, creamy and stable foam, and rheology fine tuning
home care products must be considered. Consequently, foam control needs to be taken into account when formulating, specifically in water-scarce countries.
allows home care products to have optimum foaming during the washing process and assists in efficient rinsing thereof. The EasyRinse Technology is supplied in a granular
SUSTAINABLE FOAM CONTROL
Figure 1
Karen Meyer (Product Manager)
Test conducted with a leading manual powder detergent from the South African market
E-mail karen.meyer@aeciworld.com
Jacques Strydom (Technical Manager) E-mail jacques.strydom@aeciworld.com
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APRIL 2021 // WWW.PHARMACOS.CO.ZA
