#Beauty for a digital life

With Beauty Trilogy, Seppic has drawn inspiration from three modern women – Lucie, Emma and Zihan – and analysed their lifestyles. This new trend concept stems from Seppic’s analytical work to offer brands a trio of beauty ideas that meet the needs and expectations of three diverse consumer groups. Beauty Trilogy also includes a capsule collection of six inspiring formulations; in this article we will focus on a makeup product.

Zihan is an urban hyper-connected woman and an influencer; not a day goes by without her posting a selfie on social media. On the lookout for new trends, she rushes to check out the latest hi-tech innovations as soon as they become available. She embodies the concept of super-living.

Zihan is looking for new experiences from her beauty routine. She thinks her cosmetics should prevent skin ageing while protecting her skin against pollution and she expects high efficacy from products.

Through augmented beauty, putting science and technology at the service of beauty, the Seppic teams developed insta-shield foundation for women who fall into Zihan’s consumer group. This multi-protective foundation offers natural coverage and protects the skin from blue-light exposure thanks to the Hedychium coronarium extract Sakadikium. When exposed to blue light, UV and pollution, Sakadikium acts as a multi-protector. This detoxifying approach contributes to improved skin brightness, leaving skin more luminous, moisturised, suppler and softer.

Sepifine BB is a perfect addition to any formulation claiming an ‘insta-ready’ benefit

SUSTAINABLE, BENEFICIAL INGREDIENTS

The insta-shield foundation formulation also contains the o/w sustainable emulsifier Fluidi feel Easy, which is highly compatible with hydrophilic pigments. It gives a light, comfortable, soft foundation look and a nude skin sensation. This emulsifier is ideal for creating formulas with very low viscosity.

The combination of Solagum AX and Sepimax Zen stabilises this very low viscosity foundation with a high content of natural origin ingredients. Both have an excellent compatibility with hydrophilic pigments.

Emogreen L15, which is both plant-based and renewable, gives a unique gliding sensation when applying the foundation and a powdery and soft finish. It’s the alternative to volatile silicone oils offering a lightweight and non-greasy skin feel. Lanol 2681 also contributes to the non-greasy skin feel of this tinted emulsion.

Sepifine BB is a perfect addition to any formulation claiming an ‘insta-ready’ benefit. This natural biodegradable texturising powder provides a soft, velvety and matte skin finish. This multi-protective foundation prevents the exposome effects and offers a second skin-like and light texture for a natural digital look

Ephemer provides an immediate andlong-lasting antioxidant effect, whileAquaxyl gives moisturising properties to thisfoundation, harmonising the hydric flow ofthe skin, boosting water reserves, improvingwater circulation in all skin layers andreducing water loss.

These ingredients from Seppic are availablelocally from CJP Chemicals, the company’sapproved distributor. •

CJP Chemicals – www.cjpchemicals.co.za

Seppic – www.seppic.com