Great labels provide a winning formula for good hair care

Volumicious is a hair care range that provides a permanent solution to different hair problems experienced by men, women and children. Zoey Mkabela founded the brand in 2016 and has been a client of Labels by Rusbar since then for its high-quality digitally printed labels. This is their story. By Abby Vorster

The Volumicious hair care range

Zoey lost her hair during pregnancy. So, she decided to research active compounds responsible for hair growth during her maternity leave. She found a significant amount of these active compounds and tested them on her hair to establish their efficacy. Through a friend, Zoey contacted a local cosmetic manufacturing company, which blended the active compounds and provided her with samples. She then tested the formulation on her hair and within 12 months Zoey’s hair had grown from neck length to almost mid-back length.

CEO Zoey Mkabela

With these results, Zoey sought to launch a hair care product that would help people regain their confidence. Volumicious then grew into a full range of products formulated to assist with hair growth and to restore and maintain healthy hair.

“We don’t just sell products. We are committed to educating women, men and children on proper hair care and we encourage them to start their natural hair journey,” she explains.

“People face different kinds of hair problems. The most common we encounter are receding hairlines, balding, bald patches, thinning hair and breakage. What sets our products apart is the results. We show what the products can do and that is important.”

Accessible and affordable forstart-ups

Volumicious caters to all types of African hair from textured and afro to relaxed and dreadlocks. The range consists of a moisturising shampoo, oil and scalp treatment, hair food, oil moisturising spray and deep conditioning treatment all labelled with high-quality digitally printed labels supplied by Labels by Rusbar.

The South African hair care brand has been working with this Edenvale-based label printer since its inception. Zoey says that Labels by Rusbar’s willingness to accommodate her quantities – which were as small as 50 labels in the beginning – has been amazing.

“One of the setbacks for many entrepreneurs is the packaging MOQs. These quantities are often far too big for brand owners who are just starting out as entrepreneurs in the cosmetics industry,” she comments.

Russell Bramwell, Labels by Rusbar’s sales manager, adds: “Fortunately, with our seven colour HP Indigo Digital Press that produces both short and long run labels, we could meet Zoey’s initial need for smaller quantities of labels for Volumicious. The HP Indigo system prints directly from design computer to press, negating the need for printing plates and resulting in significant cost and time savings.”

Fully equipped printing facility

Labels by Rusbar has been in business for more than 25 years, offering a complete solution for all label and printing requirements. It provides a wide variety of printing services and caters to all its customers’ needs with fast turnaround times, great service and competitive pricing.

Striving to move forward at all times, the printing company has installed the latest HP Indigo WS 3 Series Digital Press. This is the market-leading narrow-web printing solution for digital labels and flexible packaging production, delivering high productivity, wide versatility and intelligent colour automation.

“We are now able to offer our clients a wider range of products from labels, shrink sleeves and in-mould labels to wraparound labels, pouches, sachets and folding cartons. The press also has variable data capabilities allowing for unlimited designs of barcodes, text, images and security features,” says Russell.

With its one to five colour flexographic printers, die cutting facilities and a digital printing and cutting department, Labels by Rusbar is fully equipped to cater to customers many requirements.

He adds, “It has been a privilege and a pleasure to partner with Zoey on her journey. Her drive and entrepreneurial spirit were immediately evident when we took her on as a client. No run is too short or too long for Labels by Rusbar. We are here to solve your printing problems – like we have done for Zoey and many other clients.” •

The HP Indigo WS 3 Series Digital Press

Labels by Rusbar – www.rusbar.co.za

Volumicious – www.volumicious.co.za