LABELLING
Great labels provide a
winning formula for good hair care Volumicious is a hair care range that provides a permanent solution to different hair problems experienced by men, women and children. Zoey Mkabela founded the brand in 2016 and has been a client of Labels by Rusbar since then for its high-quality digitally printed labels. This is their story. By Abby Vorster
Z
oey lost her hair during pregnancy. So, she decided to research active compounds responsible for hair growth during her maternity leave. She found a significant amount of these active compounds and tested them on her hair to establish their efficacy. Through a friend, Zoey contacted a local cosmetic manufacturing company, which blended the active compounds and provided her with samples. She then tested the formulation on her hair and within 12 months Zoey’s hair had grown from neck length to almost mid-back length. With these results, Zoey sought to launch a hair care product that would help people regain their confidence. Volumicious then grew into a full range of products formulated to assist with hair growth and to restore and maintain healthy hair. “We don’t just sell products. We are committed to educating women, men and children on proper hair care and we encourage them to start their natural hair journey,” she explains. “People face different kinds of hair problems. The most common we encounter are receding hairlines, balding, bald patches, thinning hair and breakage. What sets our products apart is the results. We show what the products can do and that is important.”
The Volumicious hair care range
"With our seven colour HP Indigo Digital Press … we could meet Zoey’s initial need for smaller quantities of labels for Volumicious"
ACCESSIBLE AND AFFORDABLE FOR START-UPS Volumicious caters to all types of African hair from textured and afro to relaxed and dreadlocks. The range consists of a moisturising shampoo, oil and scalp treatment, hair food, oil moisturising spray and deep conditioning treatment all labelled with highquality digitally printed labels supplied by Labels by Rusbar.
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MARCH 2021 // WWW.PHARMACOS.CO.ZA
CEO Zoey Mkabela
The HP Indigo WS 3 Series Digital Press
