3 minute read
Redefining the formulator’s creative palate with revolutionary molecules
The personal care emollient market is mature and defined by legacy technologies such as esters, petroleum-based hydrocarbons and silicones as core chemistries. Changing consumer behaviour and the regulatory landscape have forced some innovation, but very little directional change has occurred over the last 40 years. Stemming from a groundbreaking renewable emollient technology, Naatium Oleam-Renew emollients are a complete departure from legacy chemistries. These plant-based, naturallyderived emollients are aligned with consumer demands and perfectly balance form, function and experience.
The personal care and beauty industry has seen a seismic shift towards clean beauty, where sustainability, naturalness, simplicity and transparency in formulation are key. An increasingly aware and informed consumer is challenging traditional formulating by demanding ‘less-is-more’ beauty formulas, which do not compromise on results. Key requirements include fewer ingredients as well as transparency in sourcing, with maximum benefits and optimal results. This puts formulators under pressure to continuously redefine their products and innovate; whatever those chosen few ingredients are, they need to be the most effective in delivering the required results, while delivering the sensorial efficacy expected of their brand.
INNOVATIVE HIGH-PERFORMANCE EMOLLIENTS
Supporting socially-responsible chemistry, Naatium Oleam-Renew emollients are pure, non-polar molecules that are biodegradable, 100% bio-based and score >0.995 on the ISO 16128 naturally derived Index.
In collaboration with an international technology partner, Unichem has developed a unique platform to leverage a ground-breaking renewable base oil technology and integrate it into personal care applications. These are ultra-high-purity natural emollients that have been exclusively produced from sustainably sourced plant-based feedstocks using an advanced technology platform. The result is a unique range of three premium high-performance emollients with luxurious aesthetics. NO-UV-R, NO-Baby-R and NO-Nourish-R are designed to offer excellent all-round moisturising, hydrating, conditioning and soothing benefits as well as a wide range of feel characteristics that transcend traditional functional and sensory properties.
Developed with the global market in mind, Naatium Oleam-Renew drastically narrows down the emollient offering to three simple products with which the formulator can play. The collection covers a full range of viscosity grades that will easily integrate into existing formulations, allowing the formulator to select a specific sensorial requirement based on the application. Formulators are also assured peace of mind in terms of ease of use, repeatability and consistency in final product compositions. Naatium Oleam-Renew is characterised by its multiple functionalities and the sensorial and efficacy properties commonly associated with top-tier products.
SIMPLE, SENSORIAL AND SUSTAINABLE
The simple, three-component portfolio provides the formulator with completely customisable and unparalleled sensory profiles ideally suited for everyday hair, face and body products. In short, the options for innovative product development and cutting-edge marketing concepts are endless.
NO-Baby-R and NO-Nourish-R redefine a formulator’s creative palate, empowering them to design products with maximum innovation, creativity and customisation in mind. They also cover the full spectrum of emollient needs, speaking to the increasing need for simplicity in a formulation, while delivering desired sensory profiles and transparency. Formulators can become true innovators, without adding complexity or cost to their innovation platforms and resources. The NO-R molecules are pure, as well as oxidatively, hydrolytically and thermally stable. They offer a range of solubility, film forming, spreadability, and penetration benefits which cover the full functional map and sensorial spectrum.
The range is uniquely positioned to provide a platform to develop high performance environmentally responsible formulations and has been developed in response to the performance, differentiation, value and sustainability requirements of a global demographic.
What’s key with Naatium Oleam-Renew is simplicity – brands can now have universal appeal and stay relevant while increasing the natural or plant-based content in their formulations without compromising on form, function or consumer experience. •
