INGREDIENT & FORMULATION INNOVATION/SPONSORED CONTENT
Redefining the formulator’s creative palate with revolutionary molecules The personal care emollient market is mature and defined by legacy technologies such as esters, petroleum-based hydrocarbons and silicones as core chemistries. Changing consumer behaviour and the regulatory landscape have forced some innovation, but very little directional change has occurred over the last 40 years. Stemming from a groundbreaking renewable emollient technology, Naatium Oleam-Renew emollients are a complete departure from legacy chemistries. These plant-based, naturallyderived emollients are aligned with consumer demands and perfectly balance form, function and experience.
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he personal care and beauty industry has seen a seismic shift towards clean beauty, where sustainability, naturalness, simplicity and transparency in formulation are key. An increasingly aware and informed consumer is challenging traditional formulating by demanding ‘less-is-more’ beauty formulas, which do not compromise on results. Key requirements include fewer ingredients as well as transparency in sourcing, with maximum benefits and optimal results. This puts formulators under pressure to continuously redefine their products and innovate; whatever those chosen few ingredients are, they need to be the most effective in delivering the required results, while delivering the sensorial efficacy expected of their brand.
INNOVATIVE HIGH-PERFORMANCE EMOLLIENTS Supporting socially-responsible chemistry, Naatium Oleam-Renew emollients are pure, non-polar molecules that are biodegradable, 100% bio-based and score >0.995 on the ISO 16128 naturally derived Index. In collaboration with an international technology partner, Unichem has developed a unique platform to leverage a ground-breaking renewable base oil technology and integrate it into personal care applications. These are ultra-high-purity natural emollients that have been exclusively produced from sustainably sourced plant-based
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NOVEMBER/DECEMBER 2020 // WWW.PHARMACOS.CO.ZA
• Fast abso • Excellen • Non grea • Light & d • Short pla • Soft & si • Cashmere, cushion feel • No oily residue • Good spreadablity • Deep moisturising for intense hydration • Long playtime
• Rich skin feel with nourishing effect • Luxurious texture • Easy spreadability • Long playtime
