Behind the NEW NORDIC BRAND

New Nordic is all about what mother nature has to offer. We are extremely passionate about all the herbs, fruits and berries that can be found in every hidden corner of the world and the magic of how natures ingredients can work in harmony with our body and bring amazing benefits to our health.

The New Nordic product creator François Gerard and Karl Kristian Jensen the company’s founder, are two of a kind. Experts in natural herbal ingredients, they are both equally intrigued in the healing power of nature and constantly investigate new herbs and compositions. One of their sacred tasks is to go out hiking in nature to get inspired and rediscover new natural alternatives that can bring us vitality.

François spends as much time travelling to natural unspoiled environments all around the world as he does in the laboratory. He has dedicated most of his life studying herbs in a detailed manner.

Karl Kristian Jensen established New Nordic in 1990 with the dream of developing exceptional herbal-based products that would help people live their best, healthiest life with effective food supplements and beauty products.

The know-how behind the New Nordic brand is extensive. With more than 30 years of experience, dedication and studying all types of herbal extracts we have proudly produced some of the most pure and effective products in the world.

In product development we work closely in collaboration with raw material suppliers and scientists. We analyse all ingredients in controlled laboratories to ensure safety and effectiveness. Over the years we have collected an extensive scientific herbal bank which contains more than a thousand studies.

On our green planet there are 70,000 different plants with medicinal effects