A P R I L L B R A N D O N | P I C T U R E T H I S ! | FA S H I O N MARCH/APRIL 2019
COVER STORY
SHALONDA ADAMS
Healing Hearts ALSO INSIDE
beauty
LIP GLOSS
Recommendations to navigate variety of options
special advertising section:
SIMPLY THE BEST!
FLIP-the-ISSUE
The heart attack attack The signs signs of of a a heart can women. can be be different in women. InInfact, with no no chest chestpain painatatall. all.So Soknow knowthe thesigns. signs. fact,some somewomen womencan canexperience experience aa heart heart attack attack with If Ifyou Call 911 911 and andcount counton onthe theAccredited AccreditedChest Chest youfeel feelthem, them,get getto toan anemergency emergency room room –– fast. fast. Call Pain for nationally nationallyrecognized recognizedheart heartcare. care. PainCenter CenteratatLongview LongviewRegional RegionalMedical Medical Center Center for
LongviewRegional.com LongviewRegional.com
s t n e t n o C MARCH/APRIL 2019
Beauty: Lip Gloss:
Fashion: Stable to Street
Recommendations to Navigate Variety of Options
Feature: Lacy Barron, Barron’s
14
Feature: I Know How This Ends
20
24
8
Beauty
Features 8
10
Cover Story: Shalonda Adams: Healing Hearts
20
Women in Business: Lacy Barron, Barron’s
24
Aprill Brandon: I Know How This Ends
On the Cover
Lip Gloss: Recommendations to Navigate Variety of Options
Fashion 20
Stable to Street
In Every Issue 22 27
Shop This! Picture This!
A P R I L L B R A N D O N | P I C T U R E T H I S ! | FA S H I O N JANUARY/FEBRUARY 2019
F EATU
RE
WO
Shalonda Adams finds her passion where others might fear to tread: Pine Tree Independent School District’s P.A.C.E. Alternative Canvas. “It’s the reason that I get up in the morning.”
E in busM inesN s: WAND A Evan’s
COVER STORY
Words by
PAT GEORGE Y MITCHELL WITH TONI ERSKINE & COURTNEY ARMSTRONG
Hometown Dreams
ALSO INSIDE
beauty
FOTO FACIAL delivers results
special advertising section:
SIMPLY THE BEST!
MEGAN
BYRD
World | Photo
MINX
Travel SPECIA
L TO
CHARM our little sister is getting you volu married nteered and to help wedding just took plan the . She dese a leap of decide big rves the faith. I to take somethi thought best, so the cere ng really after wee you we cou mony to great with ld do ks of siftin I think we Europe (the com g through . But have.” “I call her airlines, pany), and travel dest and wor ‘Wonde Six year rying abo r Wanda’ inations above and trip, you s since , ut mish because beyond ’re read taking over aps ruin the staff she goe y to brea for all her ing the , Minx always wor s sea of info to seve k down. clients, has grow king to mak n rmation You peo and she diffe n ple who ’re lost in rent area . e someon vacation is a specializ That’s whe s around simply mar e’s special e in the wor the offic re trip or Wan velous,” ld, Min agency, e to a bigg da Min and she x is goo Elliot said Evan’s Wor x and her moved er location d to all it wasn’t . “Wanda ld Travel, travel her clien Lon in Lon easy Minx face gvie come in. gview. But . Minx w, Texas.” ts and d many Lympho good for battled challeng and pers ma from Non-Ho Jeannie es in her onal life January dgkins Hammer year, takin business and over 2017 to and her dedicati been repe g time awa April of came them on, hard husband at clients y from her this also have work, and “Going for mor with commun dream. “She doe e than 12 through ity, refle a love sn’t trea the canc years. cted thro she nev for the t you like er and a friend er quit wor “As a trav ugh her the che a client, business who has king,” clien el agen mo, Reeves but like . cy, my make drea made won t and frien together said. “It’ commitm ms com derful mem ,” Ham d Shanna s very touc ent is to e true, her dow mer said and to hing. You ories to sell an would n during . “We make our nev nev that expe love her, er trust er saw time. She custome rience, all, she bea lifetime anyone and rs stay our drea fought thro ,” Minx t it, and else with with us m vacation said. she rose ugh it for a planning Now she s. You won above it.” Raised when you in Longvie is working ’t be disa pick the track to w, Minx ppointe an entr best.” hard to epreneu d didn’t start continu Online get back r. She first e grow out as booking on Arlingto encoura ing her worked exp n and a ging lack com erie s trav at a ban young peo nce, kno pany and tempora el agen k in more than learn and wledge ple who ry staffi greater ts’ ng com and abil a decade train to are willi pan opp ity to prov . When ng to conside y for ortunitie Longvie agencies r working she mov w, she wor ide s. Hav awards . She ed back ing won for Eas for trav also focu ked in a the prev to commun el t Texas several camera ses on ious own World travel agen ity by don shop whe helping Travel ers of ating trips frequen cies, Eva re the help Evan’s “As ted. She s and gift clients n’s corporat World long as certifica later wor plan leisu e trips to Travel for five we’re givin tes. commun ked for re and anywhe years befo from grou g back the com ity), then re arou re takin pany (to the we’re extr nd the p high g over. “I always said. “If world, school emely hap African wanted there are graduati py,” Min safaris. to be a said. “I smaller on trip Texas that travel agen x The agen didn’t get s to shops arou service are loca cy doesn’t to travel t,” Minx fee, and I was able nd Eas lly owned, much grow with. If charge t it helps to dream that’s who flight dela a we don ing up, with mis about it enjoy that but ’t support we work ys, missing haps such and read then ther . It seem our loca passport as books and e goes our “It can ed like l business s and mor a great be very city.” es, e. Client opportu 20 CH stressfu it’s wor and frien nity. I ARM l, but I th it,” Min | JAN d Tam still thin Wanda’s x said. UA R Y ara Ellio experien k help to “When /FEB t enlisted ce and plan a spec R UA R you get hear from Y ial vacation that how grea your clien . t their trip ts about was, that right ther ’s what it’ e.” C s all abo ut
FLIP-the-ISSUE
4 CHARM | M A R C H / A P R I L
Spot the Charm Our January/February Spot the Charm winner was Carol Coulter and she received a $100 Visa gift card. Carla spotted the Charm on Page 20 in our last issue! We invite you to spot a special Charm logo in this edition. Hint: It’s not in the Picture This! logo or in one of the advertisements. If you locate it, sign on to mycharmonline.com and click the Spot the Charm link on the homepage.
Good Luck!
The
List
� ��� �� ���
� � � ������ � �����
����
����������� �
CHARM / VIEW MARCH/APRIL 2019 PUBLISHER Stephen McHaney EDITOR Ric Brack • 903.237.7759 • rbrack@news-journal.com
March 23
Tony Orlando
MANAGING EDITOR Jo Lee Ferguson • 903.237.7724 • jferguson@news-journal.com
Sponsored by VeraBank and Marge & Tom Dome
ART DIRECTOR Katie Case • 903.237.7715 • kcase@news-journal.com
March 29 American Girl Live
Sponsored by Lou Ann & Joe Bob Joyce
PHOTOGRAPHERS Michael Cavazos • 903.237.7748 • mcavazos@news-journal.com Les Hassell • 903.237.7764 • lhassell@news-journal.com DESIGNER Sara Bryan ILLUSTRATOR Michelle Laverell CONTRIBUTING WRITERS Kristen Barton • Becky Bell • Aprill Brandon • Megan Byrd Clare McCarthy • Amy McHaney • Anntoinette Moore Finn O’Connor • Ana P. Walker
April 27
Jim Brickman
ADVERTISING DIRECTOR Darla Walker • 903.237.7727 • dwalker@news-journal.com
Sponsored by ArtsView Children’s Theatre
June 8
Pink Floyd Laser Spectacular
Sponsored by Classic Rock 96.1
ACCOUNT EXECUTIVES Kelly Benton • 903.237.7776 • kbenton@news-journal.com Thomas Bonner • 361.574.1249 • tbonner@vicad.com Sylvia Darden • 903.237.7721 • sdarden@news-journal.com Chris Dean • 903.237.7719 • cdean@news-journal.com Kerri Esposito • 903.232.7276 • kesposito@news-journal.com Jeff Martin • 903.232.7221 • jmartin@news-journal.com Tracy Stopani • 903.237.7726 • tstopani@news-journal.com CIRCULATION Steven Briggs • 903.237.7768 • sbriggs@mrobertsmedia.com PRODUCED BY TCM PRINTING Sherri Goodwin • 903.232.7245 • sgoodwin@tcmprinting.com SPECIAL THANK YOU TO Models: Karen Maines, Kari Pickering, Chapin Miller and Tyler Rainer Fashion Photo Location: Pannel Performance Horses Clothing Provided by: Cavender’s
Season sponsor: KLTV Marquee sponsors: Komatsu, Carol & Richard Manley, Transet Co. 6 CHARM | M A R C H / A P R I L
mycharmonline.com • news-journal.com
is our favorite
birthday.
There’s no moment more precious than the birth of your child. At CHRISTUS Good Shepherd Health System, we’re here for you throughout your journey with personalized birth plans, skin-to-skin baby bonding, and celebratory treats for parents. Plus, our state-of-the-art Birth Center offers modern, spacious labor & delivery suites, advanced nursery facilities, and the area’s first Level III NICU. See for yourself why East Texas moms choose us.
Tours available at christusgoodshepherd.org
HEALTH & BEAUTY
My friend Claire prefers a conservative look in her line of work. Her favorite gloss is Bobbi Brown Lip Gloss in Buff ($29, www.bobbibrown.com), a long-lasting, neutral color. For special occasions she says Chanel Rouge Coco Gloss in Amarena ($30, www.chanel.com) is her go-to shade. She likes it because it is a reddish color without being too over-the-top and provides enough shine for a special occasion. Plus it feels good and is moisturizing. Both Jessica and Melissa are fans of MAC Lipglass ($17.50, Dillard’s). Jessica says that no matter what other brands she tries, she always goes back to MAC no matter what. It is the best, in
LIP GLOSS: RECOMMENDATIONS TO NAVIGATE VARIETY OF OPTIONS Words by AMY MCHANEY
L
ip gloss. For me, those two simple words conjure up memories of my earliest forays into the wonderful world of cosmetics. I have a very distinct memory of receiving
tins of Lip Licking flavored lip balms for my seventh birthday party at a McDonald’s in Shreveport. You know the ones — they had the sliding lid and came in a variety of scrumptious flavors. Fast forward 40-ish years: With warmer months approaching I think it’s the perfect time to explore the world of lip gloss in 2019. But first, a little lip gloss history … Max Factor & Co. was founded in 1909 by a Polish beautician named Maksymilian Faktorowicz who emigrated to the United States. Max Factor’s specialty was movie makeup, driven by the growing film industry. In 1930 Max Factor set out to create a product that would
her opinion (and she is a connoisseur of lip glosses). Melissa says Boundlessly Beige is her favorite shade, that it stays on forever and is the perfect neutral. Jessica and Melissa also said they are big fans of Beautycounter Lip Gloss ($29, www.beautycounter.com). Beautycounter glosses come in 12 shades and have glowing reviews. Their primary claim to fame, though, is that their products do not include any potentially harmful chemicals. My friend Amy said her friends fought over Buxom’s Full-On Plumping Lip Cream Gloss ($21, Ulta) at her Christmas party pass around this year, and my friend Dawn swears by it. Dawn says, “It tingles forever and I love that!” And she gave me permission to use that quote — ha! Buxom’s “Full-On” line of glosses come in more than 100 shades, so there is definitely a color (or 10!) to suit everyone’s skin tone. Did you know that Lip Licking lip balm tins are still available today? Check out the list of flavors. For about $6 (www. tintecosmetics.com), one will take you right back to your youth: • Pink Lemonade • Miss Pepper • Butterscotch • Peppermint • Cotton Candy • Root Beer
make lips shiny for actresses in the black and white films of the
• Peach
day, which yielded the first lip gloss. The gloss was launched
• Wild Cherry
commercially in 1932 under the name Max Factor X-Rated, and
• Spearmint
the world of lip color has never been the same.
• Tropical Punch
Today, lip glosses are available in tins, canisters and tubes, to be
• Vanilla
applied with fingertips, brushes, roller balls, doe foot applicators
• Strawberry
and more. Glosses range from translucent to opaque, with glitter,
• Grape
gloss, shimmer and liquid finishes as well as everything in between.
• Watermelon
To narrow down the vast, vast options, I did a quick survey of
• Bubble Gum
my girlfriends for feedback. I received fantastic information — I
• Pumpkin Spice
hope you find it as insightful as I did!
• Coffee
8 CHARM | M A R C H / A P R I L
THREE LIP GLOSSES I HAVE AND LOVE:
a shimmery, neutral pink. I really liked the color for everydayrunning-around-in-workout-clothes kinds of days. (If you have read my column long, you know I gravitate toward a RED lip). The color goes on evenly and lasts for hours; it does not feel goopy or sticky.
BUXOM FULL-ON LIP CREAM GLOSS $21, Ulta
MERLE NORMAN MOIST LIP COLOR
Buxom offers several “Full-On” formulas; the “Cream” variety indicates a lack of shimmer, although the product is still shiny, not matte
$19, Merle Norman
finish. There are 23 “Cream” shades, and a whopping 100 shades in the Buxom Full-On Lip “Polish” formula with shimmer. Also in the “FullOn” lineup is a “Holographic” line, and a limited edition “Wanderlust” line. The claim to fame of the Buxom products are the peptides that act as a plumping agent and the tingly feeling on your lips. My lower lip is extremely sensitive to products that sting or tingle (think Carmex –
This highly-rated gloss lives up to its rave reviews and is available in 14 shades. I tried the color Foxy, which is a great, neutral pink that is perfect to add a bit of polish to your everyday look. I really like the Merle Norman formula, as it provides a little more pigmentation than other brands, but with a glossy look and lightweight feel. C
eek!), but this gloss has just the right amount of tingle without a burning feeling. I chose a shade called Sangria, which is a shade similar to a poppy flower — or light red, as my husband would call it. The product applied smoothly and faded evenly over several hours’ time. It was not sticky,
MAC LIPGLASS $17.50, Dillard’s MAC’s wildly popular Lipglass is available in 39 shades, not including special edition colors. I chose the shade All Things Magical,
© 2019 Merle Norman Cosmetics Inc.
and my lips continued to feel moisturized long after the color receded.
REFRESH YOUR LOOK WITH A FREE
Studio Name Address
Spring 2019 Makeover Ad Slick 70-86 S.A.U. system: 3 columns x 7" (6-7/16" x 7")
Phone Number
MAKEOVER
RESH YOUR LOOK WITH A FREE
Studio Name Address Phone Number
MAKEOVER
Business Hours
merlenorman.com
merlenorman.com Merle Norman Cosmetic Studios have been independently owned and operated since 1931.
Business Hours
Merle Norman Cosmetics merlenorman.com 3500 McCannRd., Longview Mall 903-753-0041
* FREE in the U.S. and available for one cent in Canada with the purchase Cosmetic accessories not included. Offer valid while supplies last at partic R E S I Z I N G A N D C U S TO M I Z I N G I N S T R U C T I O N S 1, 2017. Limit one perascustomer. We reserve the right to A clear zone of 1/2 the height of May the logo must be maintained shownmycharmonline.com below. 9 No text or graphic elements can appear in this clear zone. Logo and tagline may not be stretched or manipulated in any way.
COVER STORY
hearts healing
Words by ANNTOINETTE MOORE Photos by MICHAEL CAVAZOS
10 CHARM | M A R C H / A P R I L
Left: Former Superintendent T.J. Farler presents Shalonda Adams with the P.A.C.E Teacher of the Year Award during the Pine Tree Honors awards banquet, on Thursday May 7, 2015, at The Summit Club. Right: Pine Tree ISD P.A.C.E. campus principal Shalonda Adams helps Aniya Dixon, 13, Tamara Williams, 12, and Anayelli Corona, 15, make a blanket on Friday January 25, 2019.
S
halonda Adams finds her passion where others might fear to tread: Pine Tree Independent School District’s P.A.C.E. Alternative Canvas.
“It’s the reason that I get up in the morning. It’s the place
where I get to go and know that I get to effect positive change in the life of a young person,” said Adams, 45. Being principal of P.A.C.E. — Pirate Alternative to Continuing Education — fulfills her life purpose: “To heal the hearts of the children so that they don’t become hurting adults. And to teach others how to take care of the children.” Students are assigned to the P.A.C.E. alternative campus for violating part of Pine Tree’s Student Code of Conduct, according to the school district’s website. They attend P.A.C.E. for 20 days or more, depending on the seriousness of the offense and any mitigating factors. At P.A.C.E., students have an opportunity to change negative attitudes and patterns of behavior. They learn self-discipline and how to set goals. “We get to know every student. We home in on whatever it is (that’s preventing their success), so that we can help them,” Adams said. “It’s a very structured and very disciplined program,” she stressed. “The kids love it and they hate it at the same time.” For Adams, the reward is seeing students develop and grow. “Everybody makes mistakes and life is not over. I want them to get a goal, get a purpose and make it happen,” she said. “We’re always encouraging them to be change makers. … They can make a positive difference in the world by using their genius,” Adams said. Some P.A.C.E. alumni return to see her years later.
For example, one young man assigned to P.A.C.E. during his senior year resented being there, she said. He graduated, then went into military service. Recently, he stopped by her office to tell her he was doing well, and that he had benefited from P.A.C.E.. “He said in boot camp they started telling (new recruits), ‘Stand here. Line up there.’ He said, ‘Oh, I know this. This is P.A.C.E.,’ ” Adams said, laughing. “Those are the things that make it all worthwhile, because it is a very hard job. You have to have what it takes to do this job for it to be effective. I have a wonderful team, wonderful staff,” she said. Pine Tree ISD Assistant Superintendent Valerie Baxter has worked with Adams for three years. “She is a servant, first of all. She has a heart for service, for children, the community,” Baxter said. “I don’t know how she gets her energy, but she works tirelessly.” She faithfully attends her children’s sporting events, where “she is constantly mentoring (other) children,” Baxter said. “She’s not boastful. In meetings, she’s very reserved and observant. When she has something to say, it’s very meaningful,” Baxter continued. “The things she does are for other people’s benefit. … If your bootstraps are broken, she’ll help you mend them and she’ll help you get up,” Baxter said. Adams was born and raised in Mansfield, Louisiana, and was the 1991 valedictorian at Stanley High School in Logansport, Louisiana. She attended Louisiana State University and completed her bachelor’s degree in criminal justice at the University of Texas at Tyler. She also earned a master’s of education in educational administration with a principal certification and, later, a superintendent certification at the University of Texas at Tyler. continued on pg. 13 mycharmonline.com 11
"Everybody makes mistakes and life is not over. I want them to get a goal, get a purpose and
make it " happen
-Shalonda Adams
12 CHARM | M A R C H / A P R I L
Left: Shalonda Adams of P.A.C.E. speaks to a group of students at the Pine Tree ISD P.A.C.E campus on Friday January 6, 2017. Right: Pine Tree ISD P.A.C.E. campus principal Shalonda Adams helps Tamara Williams, 12, make a blanket on Friday January 25, 2019. Through Walden University, Adams is pursuing a doctorate in
Adams and McAllister have worked together for more than a
educational administration and leadership, which she expects to
decade in programs sponsored by the city of Longview’s Partners
complete within the next year or two.
in Prevention. Adams is a longtime mentor through Partners
Her husband is Larry Adams Sr., who works for the Pine Tree ISD transportation department after retiring from the city of Longview. They have four children, ranging in age from 17 to 31, and five grandsons.
in Prevention. McAllister described Adams as “intelligent, strong and intentional.” “Young people who have been referred for behavioral issues at school respect her, love her. They clearly understand that she
Her Christian faith is important to Adams.
cares about them, but she has high expectations (for) them to
“My whole life has imprints of the hand of God,” she said.
change their behavior,” McAllister said.
The Rev. B.W. Craig of True Vision Ministries has known Adams since the 1990s. “She’s a very confident person. She’s a real go-getter. She’s awesome about being available if she has the abilities needed” for a particular job or duty, he said. “And she’s quick to share.” He described her as energetic, driven and honorable. “She believes in excellence,” Craig said. Adams has lived in Longview since 1995 and has been in the educational field since 2006. This is her fifth year as principal; before that she was a P.A.C.E. elementary school teacher for two years. As a child, she loved to play school during summer vacation. “My fifth-grade social studies teacher, Mrs. Bertha Wiggins, even allowed me to lead some class sessions. That was a mighty seed sown to my future. I wanted to be just like her, sassy, classy and smart,” Adams said. Her key mentors are: Teresa Farler, Johnnie M. Johnson and Lyndell McAllister. Farler, Pine Tree’s former superintendent, “inspired me to be a lifelong learner who seeks and implements innovative ideas to make learning and change possible for all students,” Adams continued. Johnson was the program manager at the former Longview
“She understands how to motivate students to change course. And she does it in a way that is kind and caring, yet firm,” she said. “She is also a fun person. She laughs a lot. … She’s particularly gifted in working with young people,” McAllister said. In 2015, the two women started Hope for Youth as a response to a rise in deadly gang violence in the city. Adams was spurred to action because her P.A.C.E. students “were being directly affected by the violence and murders taking place at that time, here in Longview. We had 80 people at the first meeting. “The main focus was to provide positive activities, to deter them from gang activities,” she said. Hope for Youth tries to influence and change the minds of older youth. With younger children, “we still have opportunities to plant those positive seeds of anti-violence. We invest in those younger ones so that they won’t grow up in violence,” she continued. Adams was named a “Star over Longview” for 2018. She serves on the Longview Teen Court Board of Directors, Boys and Girls Club of the Big Pines Board of Governors and on its Longview Council, Delta Kappa Gamma Society International (Kappa Mu president 2018-2020) and is a member of Women in Longview. And how does she do all these things? She’s “strategic” with her time.
Youth Shelter when Adams worked with her. “She instilled so many
“A beautiful strategy is to include my family members in the
character traits in me to help me become a better person,” she said.
activities in which I am invested. My family is my greatest support
McAllister “exemplifies the non-judgmental care, compassion
system,” Adams said.
and support for all people in so many ways. I wanted to learn how
Despite all her activities, she says she is “very shy.”
to do that. … I believe that she chose me, and over the years, our
“I love to be at home in my bed with a good book! I am really
hearts beat as one,” she said.
not all that outgoing,” she said. C mycharmonline.com 13
FASHION
Stable TO STREET Photos by LES HASSELL
When is a rodeo more than just a rodeo? When it’s organized by the Longview-Greggton Rotary Club. The 29th annual Longview PRCA Rodeo returns April 12 and 13 to the Longview Rodeo Arena, at the Maude Cobb Convention and Activity Complex. Crowds enjoy the bull riding, barrel racing, calf roping and other events every year, but the story of the rodeo doesn’t end there. Longview-Greggton Rotary Club uses proceeds from the rodeo to donate tens of thousands of dollars to other local nonprofits each year, assisting agencies that help homeless people, feed low-income families and provide low-cost childcare to struggling parents, for instance. Charm magazine thanks these members of the LongviewGreggton Rotary Club — Karen Maines, Kari Pickering, Chapin Miller and Tyler Rainer — for showing us how to dress just right for the rodeo, with these great looks from Cavender’s in Longview. We loved getting to visit with our new four legged friends at Pannel Performance Horses just outside of Longview, which provided this beautiful backdrop to help remind everyone that the rodeo’s on its way back to town. For information, visit longviewrodeo.com or www.longviewgreggtonrotary.org. CHARM FASHION SPONSORED BY
14 CHARM | M A R C H / A P R I L
Kari Pickering, left, modeling a Wrangler embroidered snap shirt, $62; Wrangler embroidered shirt, white, $44; Ariat trousers, $69.95; and Blazin Roxx belt, $54; and Karen Maines wearing a Panhandle Slim Rough Stock snap shirt, $46; Bella Canvas "Rodeo Time" T-shirt, $28; Ariat belt, $55; Rock Revival Skinny Jeans, $169; and West & Co. silver bead bracelet, $12.98; all from Cavender's.
mycharmonline.com 15
16 CHARM | M A R C H / A P R I L
Tyler Rainer, left, wearing an Ariat shirt, $54.95; Rock and Roll jeans, $79.99; and Tony Lama belt, $52; and Chapin Miller wearing a Cinch shirt, $60; Cinch Silver Label jeans, $59.99; and Tony Lama belt, $44; all from Cavender's.
See more Fashion on
mycharmonline.com 17
Wide Ope
@PetersLongview
en Spaces
F EATURE
WOMEN in business: LACY BARRON Barron’s
Words by CLARE MCCARTHY | Photo by MICHAEL CAVAZOS
acy Barron landed a temporary job as a
L
Julia says while it’s difficult for someone new
cashier at Barron’s retail store and café
and young to step in and take that place, she
not afraid to try new things and to take a risk.”
about eight years ago.
thinks Lacy is going to do a wonderful job.
As the business continues to evolve, Lacy also
Fresh out of college with a degree in
“She has a real positive attitude and wants
wants to ensure the “brand of Barron’s” is not
performance arts, Lacy had no intention of
things to be very inclusive and fun — to create
lost. She has plans to conduct more promotions
staying long in Longview.
a happy and welcoming atmosphere,” Julia says.
and to expand on the business’s social media
“And you know, you just don’t get that at (stores
and advertising.
“Everybody who grows up in Longview says they’re going to leave Longview as soon as they can,” Lacy says. But that temporary job turned into more than she imagined: a marriage, a passion and a commitment to the community. Soon, Lacy moved from her position as a cashier to working in the store boutique,
like) Sam’s and Walmart and Target.”
“Lacy embraces change,” Julia says. “She’s
Though she never expected to run a
Lacy oversees the business’s social media,
business, Lacy says she finds fulfillment in the
customer service, advertising and marketing,
job and is grateful for the relationships she’s
and manages day-to-day operations in the store.
made with customers and staff.
Jim and Julia Barron are still involved, but their
“If you’d asked me 10 years ago, I would have
goal is to eventually leave the business in the
said ‘heck no!’,” Lacy says about ending up in the
hands of the younger generation.
business world. “But I think I get more satisfaction
“We all four still go to markets together and
out of the daily to-dos and organization of retail,
singing at the restaurant and helping the
buy,” Lacy says. “But they’re sort of teaching us
owning a shop and sort of translating my own
Barron family buy retail items for the store.
everything they know in order for them to be
personality through the store.”
“I started becoming more interested in the
able to retire and enjoy life a little bit.”
Lacy still celebrates her passions in her free
business,” Lacy says. “I had worked retail all
Julia says it’s been difficult to feel like she and
time. She’s on the board of directors at ArtsView
throughout college, so it was easy and familiar
Jim are helping Brandon and Lacy at all, mainly
Children’s Theatre and sings at her church as
for me to work in the boutique.”
since the world of retail has changed so drastically
often as she can. She says she’s been a bit too
since they started the business 47 years ago.
busy to continue singing at Barron’s Cafe, but
Several years later, she and Brandon Barron — son of Jim and Julia Barron, who started the business in 1972 — got married. Three years ago, the couple began taking on more responsibility with the business, with Brandon running the restaurant and Lacy managing the
“We sort of did things one little piece at a time,” Julia says. “And we adjusted to that.
this year they’re hoping to bring back live music since the public seemed to enjoy it, Lacy says.
But then here they come along and it’s really
Julia says it will be about a 24-month
this big thing with a lot of tentacles going in
transitional partnership before Lacy and
every direction.”
Brandon take over completely, and she and Jim
With an increasing number of customers
are fully retired.
store. In 2018, Jim and Julia officially gave Lacy
turning to online shopping, it’s been harder
the title of “store director.”
“I think we’re poised for a whole new
and harder to adjust to new buying habits and
dynamic that will breathe complete new life and
trends, Julia says.
vitality back into the Barron’s as we know it,”
“I’ve been the Mrs. Barron of the store for over 40 years,” says Julia Barron. “But I’m ready to step back.” 20 CHARM | M A R C H / A P R I L
But she thinks Lacy has what it takes to keep the Barron’s business on the right track.
Julia says. “And what a wonderful journey that’s going to be.” C
WE MAKE SMILES!
903.753.3531
907 Walnut Hill Dr. Longview, TX 75605
EXPERIENCE MATTERS Dr. Rea has proudly been serving & caring for Texans and their families for over 30 years!
“Dr. Rea and her team are a combination of thorough professionals and great customer service. Thank you for all you do!” ~ KAREN G .
www.ReaDental .com
VISIT US AT
314 Magnolia Lane, Longview 903.753.4492 | (800) 245-4614 WWW.CASAFLORAFLOWERS.COM
mycharmonline.com 21
Shop this! Texas Treasures
Texas, our Texas, where everything is bigger and better — including the shopping. Charm magazine found some great accessories to dress up your outfit with some Texas bling or deck out your home with decorative Texas touches. Check out these Texas treasures from local retailers State of Mind, Mike’s Custom Hatters, Pen & Co., The Blue Door, all in Longview, and The Loft Boutique in Gilmer. Ruby’s Rubbish T-Shirt $28 STATE OF MIND
Ear Envy Cork Earrings $17 STATE OF MIND
Beaded Key Bracelet by The Giving Keys $26 STATE OF MIND
Texas Wooden Flask $30 STATE OF MIND
Framed 5x7 Oil Painting $70 THE BLUE DOOR
Charcoal 20x Hat $495 MIKE’S CUSTOM HATTERS The Bebita Bag By Jon Hart Design $306 PEN & CO
Sami Necklace by Mountain Mamas $29 THE LOFT BOUTIQUE
Texas Cufflinks by Autumn Summer $30 STATE OF MIND
22 CHARM | M A R C H / A P R I L
Astilla Bracelet by Mountain Mamas $10.99 THE LOFT BOUTIQUE
Med Spa
This medical treatment is performed to make skin look as fresh as a newborn baby’s skin
Vampire Facial
VAMPIRE FACIAL TAKES PLATELETS FROM YOUR BLOOD AND RE-INJECTS THEM INTO YOUR FACE TO ENCOURAGE THE GROWTH OF NEW TISSUE
www.CherryHillMedSpa.co
903.757.2955
KRISTINACOOLIDGE
GIVING YOU THE LAKE LIFE agent & managing partner FOR OVER 10 YEARS LAKECHEROKEE.COM • 903.720.4838
KRISTINA@LAKECHEROKEE.COM
CAROL COOLIDGE REAL ESTATE
mycharmonline.com 23
F EATURE
H A P P I N E S S I S S U S P E C T. W H AT W I L L G O W R O N G ?
APRILL BRANDON PRESENTS
I K NOW
HOW T HIS ENDS W I T H I L L U S T R AT I O N B Y M I C H E L L E L A V E R E L L
D
espite the fact that I’ve pretty much made a career out
esteem is at an all-time medium. And I’m even able to carve out time
of complaining, I must confess that lately things have
for my hobbies, like running and pretending to write while really just
been going well. My preschooler is slowly realizing that
eating snacks and daydreaming about which snacks I’ll eat next.
preschool won’t kill him. My 2-year-old has yet to burn down the
Yes, despite the mountain of stress that comes from modern
house or train the dog to do her nefarious bidding. My husband
living and trying to balance work and raising a family, life is pretty
and I are going strong, united in love and mutual exhaustion.
good currently.
Financially we started from the bottom and now we’re here, the stage where we can afford name brand mustard again. My self24 CHARM | M A R C H / A P R I L
Which is why, naturally, I keep waiting for something bad to happen.
L I F E D O E S N ’ T W O R K T H I S W A Y. N O T A C C O R D I N G T O M Y T V. I A M D A N G E R O U S LY C L O S E T O H A V I N G P R E T T Y M U C H ALL I’VE EVER WANTED. AND, I MEAN,
w ho ge ts e v er y t hi ng t he y e v er wa n t ed? Look, I know how this plays out. I’ve seen how this movie
of their wicked cool sunglasses. And then 43 minutes later we all
goes, how this TV episode is scripted. If an unhealthy amount of
find out that it wasn’t the first suspect who killed me but the third
binge-watching TV has taught me anything, it is that happiness is
person they suspected.
suspect. Your life will be ruined if you are too content. So, when I step outside myself and look down at my happy little family, doing our happy little thing, I can’t help but wait for the ominous music to start.
Wait. No, you’re right. That’s silly. It’s much more likely that a bunch of vampires did me in. Or a Satanic cult. Sometimes I even look over at my husband suspiciously. He’s so loving. So patient. So forgiving of all my faults. Because, and here
Observe, if you will, this montage of tender moments: The
comes the shocking ending, HE WAS THE SERIAL KILLER
mom singing the little girl to sleep. The older son giggling as he’s
LOOKING AT US FROM THE WINDOW ALL ALONG.
tossed into the air. A goofy dance party in pajamas. The parents
Any day now I know I’m going to stumble upon his collection of
throwing up a cheers with glasses of wine after the children have
severed heads in some long-neglected corner of our house.
finally gone to bed. You know who else sees this montage? The serial killer watching menacingly from the window. And as I go into the kitchen to get more wine, HE SLASHES MY THROAT. Crazy, you say? Far-fetched? Eh, you’re probably right. It’s actually much more likely that I’m hanging out at the playground with my mom friends and suddenly there is a natural disaster.
(Although I’m pretty sure if he IS a serial killer, he is one of those serial killers who only kills other serial killers. So we can probably still make this marriage work.) (Unless he does slash my throat in the kitchen because it turns out I have a split personality and UNKNOWN TO ME, MY OTHER PERSONALITY IS A SERIAL KILLER.) Ridiculous? Sure. I know it is. Of course I know it is. Yet I
POSSIBLY FILLED WITH SHARKS.
still can’t help feeling I am somehow undeserving of all this
Then, on the slim chance that my kids and I are the main stars
happiness. Life doesn’t work this way. Not according to my TV. I
and thus the only ones to make it out alive from the shark tsunami,
am dangerously close to having pretty much all I’ve ever wanted.
one of them is likely to get kidnapped on our walk home when I
And, I mean, who gets everything they ever wanted?
bend down to tie what is left of my shoe. And I know exactly who did it too. It was the quiet neighbor who lost her baby years ago and was driven mad by the loss and now wants TO RAISE MY CHILD AS HERS. Of course I’ll be devastated but soon it won’t even matter because as a lone female jogger who only has the time to run
Murder victims on crime dramas, that’s who. They’re all perfectly happy until, you know, they’re dead. Which is why I find myself looking lovingly down at my wedding ring and then I immediately look up, panicked, waiting for the inevitable phone call telling me my entire family has died in a suspicious car crash.
either super early in the morning or late at night, there is a
I guess I’ll just have to take solace in the fact that the tragedy
104 percent chance I will be murdered and my body found by
is likely to turn me into a heroic vigilante, hellbent on avenging
some wayward youths skipping school. Wayward youths who
their deaths.
immediately call the police, who then stand over my dead body saying fake science stuff while looking at my corpse over the rim
Or, you know, maybe I could turn the TV off every once in awhile and just enjoy my life. C mycharmonline.com 25
26
Best of East Texas
Simply theBest THIS DOC VOTED MAKES Auto +HOUSE RentersLOCKSMITH CALLS! = 26 Savings INC.
BEST Auto + Renters = Savings Lock Doc 903-759-1288
2018
Charlene Ingram, Agent And those savings could up to $600.* 3506 • savings Longview, Charlene Ingram, AgentWest Loop And281 those couldTx add up toadd $600.* Tree Road So put your Auto and Renters together with 801 801 Pine Pine Tree Road So put your Auto and Renters together with Longview, TX 75604 ® Longview, TX 75604 ® State Farm and let the saving begin. State Farm and let the saving begin. 903-247-0393 Bus:Bus: 903-247-0393 ® TO A BETTER 26 GET TOGET A BETTER STATE.® STATE. charlene.ingram.pmjy@statefarm.com charlene.ingram.pmjy@statefarm.com CALL ME TODAY. CALL ME TODAY. 2018
*Average annualannual per household savings based on based a 2010on national survey of new policyholders who reported who reported *Average per household savings a 2010 national survey of new policyholders savings by switching to State Farm. savings by switching to State Farm. State Farm, Bloomington, IL 1203037
Charlene Ingram, Agent
1203037
State Bloomington, IL 801Farm, Pine Tree Road
• Longview, TX 75604 Bus: 903-247-0393 charlene.ingram.pmjy@statefarm.com Hablamos Español
2018
Private Banquet Rooms Available
26
Parties | Rehearsal Dinners | Corporate Meetings Lunch or Dinner or All Day
2018
903.247.8000 2002 JUDSON RD. SUITE 103
In The Village Shopping Center
www.gzasianbistro.com Mon. - Thur.: 11am-10pm Fri. & Sat.: 11am-11pm
Member of CHEWS, a local restaurant association
ANTIQUES AND GIFTS CORINTHIAN BELLS WIND CHIMES WIND SPINNERS • OUTDOOR DECORATIONS FURNITURE • LAMPS • WALL DECOR LADIES CLOTHING • JEWELRY • BABY GIFTS SOAPS • LAKE DECOR & SO MUCH MORE . . .
903-309-0277 • 15693 State Hwy 322 North 1.4 miles south of the E. TX Regional Airport
Open Wednesday through Saturday · 11am-6pm
An event to Recognize OUTSTANDING HIGH SCHOOL
STUDENT ATHLETES TUESDAY, MAY 21, 2019 Maude Cobb Convention Center 5:30 Reception Buffet | 6:40 Awards Ceremony
26 CHARM | M A R C H / A P R I L
PICTURE
This!
CHARM/VIEW
PRESTON & ERIKA RADER
COVER REVEAL PARTY
LONGVIEW | LOUIS MORGAN DRUGS NO. 4 | 12/13/2018 Photos by MICHAEL CAVAZOS
Louis Morgan Drugs No. 4 in Longview welcomed a crowd on RAINA HOWERTON TACHIAS, ELYSE MCCOSKEY, GINA GRANTHAM
Dec. 13 to help Charm and View magazines celebrate the JanuaryFebruary magazine covers. Mike and Kathi Holbert and Shawn and Katie Sams own the pharmacy, which includes an elegant gift shop that was the perfect backdrop to show off covers featuring Erika and Preston Rader in View magazine and Pat George Mitchell, Toni Erskine and Courtney Armstong — the women of the Longview Ballet Theatre — in Charm magazine. The Cace Kitchen provided its trademark hors d’oeuvres for the event, with beverages provided by Heritage Wine & Spirits. Don’t miss the next cover reveal party, from 5 to 7 p.m. April 18 at
CHARLES & LIBBY NOVY
JANE LEWIS, RHONDA LAWRENCE
Henry & Moore Jewelry, 303 W. Loop 281, Suite 105, in Longview.
MIKE & KATHI HOLBERT
mycharmonline.com 27
P ICTURE THIS
GO-GIVER
GALA
GEORGIA REDMON, ANGIE SHEPARD, BEVERLY CHALK
LONGVIEW | MAUDE COBB CONVENTION AND ACTIVITY CENTER | 1/12/2019 Photos by LES HASSELL
About 650 people attended the second annual Go-Giver Gala on Jan. 12 at the Maude Cobb Convention and Activity Center. The first event in 2018 raised money that paid to establish a two-person Police Outreach Services Team to work with the homeless community. Longview Mayor Andy Mack said money from the second event, which early totals said had raised close to $200,000, would be used to help beautify and
DAVID & KATY CHATTERTON
stimulate development on Marshall Avenue. Four people also were recognized as “Go-Givers,” an award inspired by the book, “The Go-Giver.” Honorees were retired educator and former Longview ISD Assistant Superintendent Janis Canion, retired AEP Southwestern Electric Power Co. executive Keith Honey, Chick-fil-A franchisee Chuck King and Joyce Williams, director of programs and education for the Boys & Girls Club of the Big Pines.
SHANE & KIM WHYTE
JOHN & KAY RAY, RHONDA & CHUCK KING
28 CHARM | M A R C H / A P R I L
NAN & MIKE GRAVES
P ICTURE THIS
STARS OVER
LONGVIEW BECKY SUPERCINSKI, MARY LYNN DAWES
LONGVIEW | MAUDE COBB CONVENTION AND ACTIVITY CENTER | 1/10/2019 Photos by LES HASSELL
Each year, Longview Regional Medical Center recognizes women who make a difference in Longview. More than 50 women were nominated for the 2019 Stars Over Longview, with the hospital’s Women’s Advisory Council selecting the honorees each year. This year’s recipients were recognized Jan. 10 at the 19th Annual Stars Over Longview Awards Ceremony and luncheon at the Maude Cobb Convention and Activity Center. The 2019 Stars over Longview are: Demetria Anderson, Amy Canton, Jeanne J. Collins, Kara Curfman, Kerri VICKIE SLOVER, KENDRIEL PRESLEY
Daugbjerg, Linda Fullman, Delcine Johnson, Barbara McDaniel, Donna McElroy, Gayle Poland, Mary Price and Donna Sharp. The ceremony’s keynote speaker was Caitlin Crosby, an actress, singer, songwriter and entrepreneur who started The Giving Keys, a jewelry company that employs people affected by homelessness.
GWEN YEATES, GAIL ENLOE
NIKI & BETH JAMES
KIM BORHANI, DANI DECHERD
mycharmonline.com 29
P ICTURE THIS
MLK JAZZ
NIGHT LONGVIEW | THE SUMMIT CLUB | 5/26/2018
CALANDRA JONES, TERRELL EDWARDS
Photos by LES HASSELL
Longview’s Martin Luther King Jr. Day observances included “MLK Jazz Night — a Night of Celebration,” on Jan. 18 at The Summit Club in Longview. George Faber & Friends’ Jazz Night playlist include favorites such as “What’s Going On,” “Mornin’” by Al Jarreau and “Teach Me Tonight,” for example, along with others. Performers that night were Faber on keyboards; Montrael Sanders on drums; Eli Love on saxophone; Byron Canida on guitar; and vocalists Tia Clark, Billy Harrell, Harry Caldwell, Anita Faber and Lady
PAMELA & ALVIN HARVEY
Caldwell, Harry Caldwell’s wife. Lady Caldwell also presented a history about the pioneers of the local black community. Other observances in Longview that weekend included a parade, MLK March and Memorial Service, the annual Ecumenical Worship Service and Table of Brotherhood Breakfast.
KENNETH & CHERYL PIPPINS
JANNICE MCGEE, ANGELA ROBERTSON, A.C. CHATMAN
RAY AND MARYLYN SCOTT
30 CHARM | M A R C H / A P R I L
ALBERTA SHEROW, LANE ALEX