re:D Magazine 2021

Page 33

re:wind

Iconic work from Parsons’ archives (1949) This recruiting poster, designed by James Schucker, popularized the nurse’s uniform Edith d’Errecalde designed for Mainbocher in 1949.

D’Errecalde’s practical but stylish new uniform aided in an effort to recruit 8,000 public health nurses in the United States.

Edith d’Errecalde’s original watercolor drawing for Mainbocher is housed in the New School archives.

Public Health Nurse’s Uniform Edith d’Errecalde, Costume Design ’41 The name Edith d’Errecalde (1905–2002)

wake of World War II. The new uniform, it was

work, possibly created in collaboration with

is one that might easily have been lost to

hoped, would help in the effort to recruit the

Mainbocher illustrator and designer Douglas

fashion history. But thanks to The New

8,000 nurses needed by public health nursing

Pollard. How? Because her original sketches

School’s archives, d’Errecalde’s career in

agencies throughout the United States.

are in the New School Archives.

fashion and her groundbreaking design for a nurse’s uniform can be celebrated.

When it was unveiled, Mainbocher’s bold

Edith d’Errecalde’s papers document her

new uniform, which featured a prominent

dynamic career as a fashion director, freelance

bow, ignited an image makeover for the

fashion designer, writer, and editor. After

studied at the École des Beaux-Arts in Paris

nursing profession. A news article from the

working for Mainbocher, she started her own

before immigrating to the United States

era cites the designer’s attention to detail,

sportswear company, Maxmil; she later held

in 1939 and studying costume design at

noting the ensemble’s white coverall apron

positions at Evan-Picone and Cohama Fabrics.

Parsons. In 1941, d’Errecalde went to work for

and navy gabardine coat with “zip-in lining

D’Errecalde was also a critic and a lecturer at

Mainbocher, a Paris couture house established

of fireman red flannel.” The uniform was even

Parsons in 1969–1970.

by Chicago-born Main Rousseau Bocher. For

popularized in a national recruiting poster

11 years, she was in charge of Mainbocher’s

(shown on this page). In it, the nurse looks

life, but her influence on fashion and nursing

workroom and directed many of the fittings,

capable and empowered. The uniform looks

is clear. One can imagine d’Errecalde taking

as all work was made to order.

chic and stylish.

pride in dressing America’s essential workers—

Born in Strasbourg, France, d’Errecalde

In 1949, Mainbocher was enlisted to design a uniform amid a nursing shortage in the

Although Mainbocher took credit for the

Not much is known of d’Errecalde’s personal

impeccably and for impact.

designs, we now know that they are d’Errecalde’s 31


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