Space Over Place Yin Chin Casey Huang

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II. Case Study 2: Bobblehaus: From URL to IRL

III. Theoretical Framework

III. The Importance of Brand Identity and Community IV. Predecessors: Brands, Concept Stores, and the Beginnings of Chinese Brand Community………………………………………………………………………35

I. Introduction

II. Literature Review

II. Community within Chinese Cultural Values

I. Case Study 1: YanYan Knits: Building Community through Material

IV. Methodology

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