Media Kit
FLORIDA’S LARGEST, MOST READ 50+ PUBLICATION from Ocala to Naples with over 274,000 total readership. 3.5 readers per copy with an average pick-up rate of 95%, above industry standard
Advertise in print, web, or face-to-face at Lifestyles After 50 Fun Fest marketing events throughout the year.
Six Monthly Editions to Choose From:
LA50 Fun Fest marketing events in Tampa, St. Petersburg, Clearwater, Sarasota, Bradenton, Sun City Center, Brandon, and Dunedin,
The Most Effective Way to Target Florida’s 50+ Consumer Lifestyles After 50 is distributed monthly, without waste, to over Over 2,700 locations with a circulation of over 80,000 in 11 Florida Counties – Hillsborough, Pinellas, Pasco, Lee, Manatee, Sarasota, Charlotte, Lake, Marion, Sumter, and Collier counties.
Distributed to Pharmacies, Department/Grocery Stores, Outlet Stores, Retirement Living Communities, 55+ Manufactured Home Parks, Restaurants, Recreation Centers, Hospitals, Doctor’s Offices, Hearing Aid Centers, Libraries, various Medical Facilities and more!
Over 43,000 unique monthly viewers on lifestylesafter50.com
Included in this distribution are Senior Management and Purchasing Teams at several of these locations.
Ta m p a B a y : R e a c h e s over 71,000 seniors in Hillsborough & East Pasco Counties, including New Tampa, Tampa, Brandon, SENIORS Town & Country, Sun City Center and Zephyrhills. Over 660 retail distribution areas and 20,565 seasonal circulation.
Sunc o a st: Reaches over 67,000 seniors in Pinellas and West Pasco Counties, including St. Petersburg, Largo, Clearwater, New SENIORS Port Richey and Holiday. Over 595 retail distribution areas and 19,335 seasonal circulation.
Sou thwe st: Reaches over 52,000 seniors in Lee, Charlotte and Northern Collier County, including Ft. SENIORS Myers, Cape Coral, Bonita Springs, Naples, Punta Gorda and Port Charlotte. Over 710 retail distribution areas and 15,080 seasonal circulation.
Sar a so ta : Reaches over 49,000 seniors in Manatee and Sarasota Counties, including Sarasota, Bradenton, and Venice. Over 450 distribution areas and 14,200 seasonal circulation.
Lake /Marion / SUM TER : Reaches over 24,000 seniors in Lake, Marion and Sumter SENIORS Counties, including Mount Dora, Eustis, Tavares, Ocala, Leesburg, and The Villages and Wildwood. Over 295 distribution areas and 6,970 seasonal circulation.
N ap les: Reaches over 7,900 seniors in Collier County, including 3,000 mailed copies in zip codes 34102, 34103, and 34110. 1,400 single copies in Bonita Springs and Naples.
71K
52K
24K
67K 49K
SENIORS
7K
SENIORS
IMPORTANT FACTS
IN REACHING THE 50 AND OVER MARKET HOME BUYIN G - While real estate agents transform their sales practices to become more appealing to millennials, the 50+ market is still buying more homes than any other generation. According to a Builder Online report, people over 50 will buy more than 50% of all new homes from now until 2030.
CAR BUYIN G - According to research by the National Automobile Dealers Association the average age of people buying new cars is 51.7 year of age. AARP found in 2013 that 66% of all new car purchases came from 50+ and cited in this report by the University of Michigan’s Transportation Research Institute people aged 55 to 64 will buy a majority of cars.
REA L ESTATE - Boomers will fuel household growth over the next 20 years due to significant wealth and high ownership rates. 52-61 age group make up 16% of recent buyers and 62 to 70 age groups make up 14% of recent buyers.
BUYIN G POWER O F THE 50+ MARKE T Spending of people aged 50+ is expected to increase by 58% to $4.74 trillion while spending by the 24-50 age group will only increase 24%. Baby Boomers will inherit $11.6 trillion in the next 20 years and own 80% of all money in savings and loan associations. Nielsen estimates that in 2017 nearly 50% of the U.S. adult population will be age 50 and older and will control about 70% of the country’s disposable income.
HOME IMPRO VEMEN T - According to the Joint Center for Housing Studies expenditures by homeowners age 55 and over are expected to grow by 33% by 2025, accounting for more than three-quarters of total gains over the decade.
PETS - Boomers spend $30 billion on pets annually and they will continue to spend more than any other age group. Lifestyles After 50 P.O. Box 638, Seffner, FL 33583 Ed Graves 731-267-1532 ed.graves@lifestylesafter50.com General Information: info@lifestylesafter50.com
TRAVEL - AARP estimates Baby Boomers spend more than $120 billion annually on leisure travel. In Tampa Bay 48% of the 50+ market purchased airline tickets in the past 12 months, 53% spent at least one night in a hotel room last 12 months and 45% took at least one trip last 12 months. AARP reports that Baby Boomers aged 50+ are active travelers, anticipating four or fi e trips in the next year. Phone Numbers: Main Office: 813-336-8247 Fax: 813-331-2634
Editorial: editor@lifestylesafter50.com Senior Events: Ed Graves 813-336-8247 or 731-267-1532 ed.graves@lifestylesafter50.com
Joe Gess 813-817-9855 joe.gess@lifestylesafter50.com
Around Town Listing: info@lifestylesafter50.com
Reach Over 274,000 50+ Consumers Every Month in Florida’s Largest Senior Publication! Over 80,000 circulation
6 Month ly Editi ons! Lake/Marion/Sumter
Reach 24,395 Seniors/6,970 seasonal circulation
Naples (Collier)
Reach 7,900 Seniors/4,400 seasonal circulation/ 3,000 mailed/1,400 single copy
Suncoast (Pinellas & West Pasco)
Reach 67,670 Seniors/19,335 seasonal circulation
Tampa Bay (Hillsborough & East Pasco) Reach 71,975 Seniors/20,565 seasonal circulation Sarasota/Manatee
Reach 49,715 Seniors/14,205 seasonal circulation
Southwest (Lee & Charlotte)
LA50 follows the I-75 corridor
Reach 52,780 Seniors/15,080 seasonal circulation Seasonal circulation October - April
Reasons why Lifestyles After 50 should be part of your marketing plan... • Florida’s most read 50+ publication for 30 years • Over 2,700 distribution points in 11 counties • Targeted affluent environment from Ocala to Naples • Over 274,000 readers; 3.5 readers per copy • Advertise in print, web, or face-to-face at Lifestyles After 50 marketing events • Average pick-up rate is 95%, above industry standard • Award-winning editorial • Award-winning website • Graphic and creative services available • Monthly publication = greater advertising impact...30 days of exposure • Strong relationship to our readers and communities • And...it’s FREE!
Call 813-336-8247 For Your Local Advertising Representative Today! Fax 813-331-2634 • LifestylesAfter50.com
Collier
Editorial Calendar 2020 Please note: These are the subjects we plan to highlight in 2020. They should be used as guidelines while we retain our ability to evolve organically as the year unfolds, adding trending topics as they become available.
January
February
Florida’s Most Read 50+ Publication
March
April
Reinvent Yourself Safe Ways to Workout
Happy Hearts Romantic Getaways
Women’s History Month Spring Festivals
Earth Day National Volunteer Week
May
June
July
August
Older Americans Month Mother’s Day
Father’s Day Men’s Health
September
October
Grandparents Day Hurricane Preparedness
Medicare Open Enrollment Breast Cancer Awareness
Chill in the Hills Maintaining Independence
Hot days, Cool recipes National Wellness Month
November
December
Snowbirds’ Guide to Fun Diabetes Prevention
Book Giving Guide Create a Legacy