Media Kit
FLORIDA’S LARGEST, MOST READ 50+ PUBLICATION from Ocala to Ft. Myers with over 295,000 total readership. 3.5 readers per copy.
Advertise in print, web, or face-to-face at Lifestyles After 50 Fun Fest marketing events throughout the year.
Five Monthly Editions to Choose From:
LA50 Fun Fest marketing events in Tampa, St. Petersburg, Clearwater, Sarasota, Sun City Center, and Dunedin,
The Most Effective Way to Target Florida’s 50+ Consumer Lifestyles After 50 is distributed monthly, without waste, to over 2,900 locations with a circulation of nearly 85,000 in 10 Florida Counties – Hillsborough, Pinellas, Pasco, Manatee, Sarasota, Charlotte, Lee, Marion, Sumter, and Lake counties.
Distributed to Pharmacies, Department/Grocery Stores, Outlet Stores, Retirement Living Communities, 55+ Manufactured Home Parks, Restaurants, Recreation Centers, Hospitals, Doctor’s Offices, Hearing Aid Centers, Libraries, various Medical Facilities and more!
Over 43,000 unique monthly viewers on
Included in this distribution are Senior Management and Purchasing Teams at several of these locations.
lifestylesafter50.com
With an average pick-up rate of 95%, above industry standard *1/19
Ta m pa B ay: R e a c h e s over 78,000 seniors in Hillsborough & East Pasco Counties, including New SENIORS Tampa, Tampa, Brandon, To w n & C o u n t r y, S u n City Center and Zephyrhills. Over 660 retail distribution areas and 22,500 average circulation.
S u n coa st: Reaches 84,000 seniors in Pinellas and West Pasco Counties, including St. Petersburg, SENIORS Largo, Clearwater, New Port Richey and Holiday. Over 640 retail distribution areas and 24,000 average circulation.
S o u t h w e st: Reaches over 56,000 seniors in Lee, Charlotte and Northern Collier County, including Ft. SENIORS Myers, Cape Coral, Bonita Springs, Naples, Punta Gorda and Port Charlotte. Over 730 retail distribution areas and 16,100 average circulation.
Sarasota: Reaches over 53,000 seniors in Manatee and Sarasota Counties, including SENIORS Sarasota, Bradenton, and Venice. Over 490 distribution areas and 15,200 average circulation.
78K
56K
84K
Lake/Marion/SUMTER: Reaches over 21,000 seniors in Lake, Marion and Sumter Counties, including Mount Dora, Eustis, Tavares, Ocala, Leesburg, and The Villages and Wildwood. Over 350 distribution areas and 6,200 average circulation.
53K 21K
SENIORS
IMPORTANT FACTS
IN REACHING THE 50 AND OVER MARKET HOME BUYING - While real estate agents transform their sales practices to become more appealing to millennials, the 50+ market is still buying more homes than any other generation. According to a Builder Online report, people over 50 will buy more than 50% of all new homes from now until 2030.
CAR BUYING - According to research by the National Automobile Dealers Association the average age of people buying new cars is 51.7 year of age. AARP found in 2013 that 66% of all new car purchases came from 50+ and cited in this report by the University of Michigan’s Transportation Research Institute people aged 55 to 64 will buy a majority of cars.
REAL ESTATE - Boomers will fuel household growth over the next 20 years due to significant wealth and high ownership rates. 52-61 age group make up 16% of recent buyers and 62 to 70 age groups make up 14% of recent buyers.
BUYING POWER OF THE 50+ MARKET Spending of people aged 50+ is expected to increase by 58% to $4.74 trillion while spending by the 24-50 age group will only increase 24%. Baby Boomers will inherit $11.6 trillion in the next 20 years and own 80% of all money in savings and loan associations. Nielsen estimates that in 2017 nearly 50% of the U.S. adult population will be age 50 and older and will control about 70% of the country’s disposable income.
HOME IMPROVEMENT - According to the Joint Center for Housing Studies expenditures by homeowners age 55 and over are expected to grow by 33% by 2025, accounting for more than three-quarters of total gains over the decade.
PETS - Boomers spend $30 billion on pets annually and they will continue to spend more than any other age group. Lifestyles After 50 P.O. Box 638, Seffner, FL 33583 Ed Graves 731-267-1532 ed@lifestylesafter50.com General Information: info@lifestylesafter50.com
TRAVEL - AARP estimates Baby Boomers spend more than $120 billion annually on leisure travel. In Tampa Bay 48% of the 50+ market purchased airline tickets in the past 12 months, 53% spent at least one night in a hotel room last 12 months and 45% took at least one trip last 12 months. AARP reports that Baby Boomers aged 50+ are active travelers, anticipating four or five trips in the next year. Phone Numbers: Main Office: 813-653-1988 Toll Free: 888-670-0040 Fax: 813-331-2634
Joe Gess 813-817-9855 joe@lifestylesafter50.com
Editorial: editor@lifestylesafter50.com
Around Town Listing: info@lifestylesafter50.com
Senior Events: Ed Graves 813-653-1988 or 731-267-1532 ed@lifestylesafter50.com
Reach Over 295,000 50+ Consumers Every Month in Florida’s Largest Senior Publication! Nearly 85,000 circulation
5 Monthly Editions! Lake/Marion/Sumter
Reach 21,900 Seniors/6,200 average circulation
Suncoast (Pinellas & West Pasco)
Reach 84,000 Seniors/24,000 average circulation
Tampa Bay (Hillsborough & East Pasco) Reach 78,750 Seniors/22,500 average circulation Sarasota/Manatee
Reach 53,200 Seniors/15,200 average circulation
Southwest (Lee & Charlotte)
Reach 56,350 Seniors/16,100 average circulation
LA50 follows the I-75 corridor
Reasons why Lifestyles After 50 should be part of your marketing plan... • Florida’s most read 50+ publication for 30 years • Over 2,900 distribution points in 10 counties • Targeted affluent environment from Ocala to Ft. Myers • Over 295,000 readers; 3.5 readers per copy (based on average annual distribution) • Advertise in print, web, or face-to-face at Lifestyles After 50 marketing events • Average pick-up rate is 95%, above industry standard • Award-winning editorial • Award-winning website • Graphic and creative services available • Monthly publication = greater advertising impact...30 days of exposure • Strong relationship to our readers and communities • And...it’s FREE!
Call 813-653-1988 For Your Local Advertising Representative Today! Toll Free 888-670-0040 • Fax 813-331-2634
LifestylesAfter50.com
Rates & Specs All Rates Are Net & Non-Commissionable
LA50 FULL RUN - All 5 Monthly Editions - Over 295,000 Readers SIZE OPEN 3X 6X 12X FULL $6,800 $5,400 $4,800 $4,000 3/4 $5,100 $4,400 $3,600 $3,000 1/2 $4,100 $3,300 $2,900 $2,500 1/4 $2,100 $1,900 $1,700 $1,400 1/8 $1,400 $1,100 $900 $700
LA50 - 3 Monthly Editions
SIZE OPEN 3X 6X 12X FULL $4,400 $3,300 $2,800 $2,100 3/4 $3,250 $2,800 $2,300 $1,800 1/2 $2,400 $2,100 $1,650 $1,200 1/4 $1,400 $1,200 $900 $650 1/8 $900 $650 $525 $400
LA50 - 1 Monthly Edition
SIZE OPEN 3X 6X 12X FULL $1,700 $1,300 $1,100 $900 3/4 $1,350 $1,050 $900 $700 1/2 $950 $750 $650 $550 1/4 $600 $400 $350 $300 1/8 $350 $250 $200 $150
• • • • Receive 15% Discount for Each Additional Edition • • • • LA50 - Online Digital Rates & Specs
Banner Top Banner Bottom Rectangle Top Rectangle Bottom Small Rectangle Top
$300 / month $200 / month $150 / month $150 / month $50 / month
728 x 90 728 x 90 300 x 250 300 x 250 230 x 90
INSERTS: Single Sheet $36/ M (minimum 25,000) Pre-printed. Multi-page and frequency rates upon request. DEADLINES: Space: 19th of preceding month / Material: 22nd of preceding month Deadlines may vary month to month based on holidays. ACCEPTED AD SUBMISSION FORMATS: 300 dpi PDF, CMYK, 100% Black type, with fonts embedded.
Ad Sizes - All Editions FULL 10.25” x 10.98” 1/4 Square 5.04” x 5.33” 3/4 Horiz. 10.25” x 8.21” 1/4 Horiz. 10.25” x 2.58” 3/4 Vert. 7.65” x 10.98” 1/4 Vert. 2.44” x 10.98” 1/2 Horiz. 10.25” x 5.33” 1/8 Horiz. 5.04” x 2.58” 1/2 Vert. 5.04” x 10.98” 1/8 Vert. 2.44” x 5.33” Double truck: 21.5” x 10.98” (includes 1” gutter)
Editorial Calendar 2019 Please note: These are the subjects we plan to highlight in 2019. They should be used as guidelines while we retain our ability to evolve organically as the year unfolds, adding trending topics as they become available.
Florida’s Most Read 50+ Publication
January
February Heart Health Senior Romance
Women’s History Month Spring Festivals
Earth Day Alcoholism Awareness Month
May
June
July
August
Ringing in a New Ear Let’s Get a Physical
March
April
Older Americans Month Mother’s Day
Father’s Day Men’s Health
Maintaining Independence Beach Horseback Riding
Dog and Cat Days of Summer National Wellness Month
September
October
November
December
Grandparents Day Fall Food Festivals
Medicare Open Enrollment Breast Cancer Awareness
Snowbird Season Diabetes Prevention Month
Best Books Holiday Traditions
2019 FUN FEST SCHEDULE ZEPHYRHILLS JANUARY 16 - 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Fun Fest, Zephyrhills. Enjoy the Fun Fest! MOOSE LODGE Exhibitors, Prizes, FREE Health Screenings, LIVE Music, FREE admission & parking to the lodge, FREE Coffee and Goodies. FUN FEST Sponsorship $700.00. Exhibit Space is $325.00. SARASOTA FEBRUARY 21 - 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Fun Fest, Sarasota Fairgrounds. Enjoy the Fun! FAIRGROUNDS Exhibitors, Prizes, LIVE Music, FREE Bingo for Prizes, FREE Health Screenings, FREE Admission & Parking, FREE Coffee and Goodies. FUN FEST Sponsorship $700.00. Exhibit Space is $360.00. TAMPA TPEPIN’S HOSPITALITY CENTRE
MARCH 21- 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Expo, TPepin Hospitality Centre, Tampa. Enjoy the Fun Fest! Exhibitors, LIVE Music ,Prizes, FREE Health Screenings, , FREE admission & parking, FREE Bingo for Prizes, FREE coffee and Goodies. Sponsorships $1000.00 to $1600.00. Exhibit Space is $425.00.
VENICE COMMUNITY CENTER
April 24, 9:00 am to 1:00 p.m. Lifestyles After 50 Fun Fest Venice Community Center Enjoy the Fun! Exhibitors, Music, Prizes, FREE Health Screenings, FREE Admission & Parking. FREE Bingo for prizes, FREE coffee and Goodies.
DOVER MAY 16 - 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Fun Fest, Hillsborough County Fairgrounds, Dover. Enjoy the Fun! HILLSBOROUGH Exhibitors, LIVE Music, Prizes, FREE Health Screenings, FREE admission & parking, FREE Bingo for prizes, FREE coffee and Goodies. COUNTY FAIRGROUNDS Sponsorships $800.00 to $1100.00. Exhibit Space is $ 350.00. SUN CITY CENTER COMMUNITY HALL SOUTH DUNEDIN
AUGUST 8 - 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Fun Fest, Sun City Center Community Hall South Campus. Join the Fun! Exhibitors, Prizes, LIVE Music , FREE Bingo for Prizes, FREE admission & parking, Giveaways, FREE Coffee and Goodies. Sponsorships $1000.00 to $1500.00. Exhibit Space is $375.00. SEPTEMBER - Date and location to be announced
OCTOBER 18 - 9:00 a.m. to 1:00 p.m. Lifestyles After 50 Fun Fest, Brandon Moose Lodge. Enjoy the Fun Fest! BRANDON MOOSE LODGE Exhibitors, Prizes, FREE Health Screenings, LIVE Music, FREE admission & parking to the lodge, FREE Coffee and Goodies. FUN FEST Sponsorship $700.00. Exhibit Space is $325.00. BRADENTON
NOVEMBER - Date and location to be announced
SOME OF OUR SPONSORS:
P.O. Box 638, Seffner, FL 33583 • LifestylesAfter50.com • t: 813.653.1988 f: 813-331-2634