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QUALITY PUBLICATION: Civil Aviation Minister Praful Patel releasing Cruising Heights Outlook 2010 at the Second Interntional Exhibition & Conference on Civil Aviation (India Aviation 2010) on March 4, 2010 at Hyderabad. (Left to Right) Dr Dinesh Keskar, President, Boeing India; R B Mittal, President, Federation of Indian Chambers of Commerce and Industry (FICCI); R Krishnan, Consulting Editor, Cruising Heights; Civil Aviation Minister Praful Patel; K Srinivasan, Editor-in-Chief, Cruising Heights; Madhavan Nambiar, Secretary, Department of Civil Aviation; Yashwant Bhave Chairman, Airports Economic Regulatory Authority of India; and Dr. Naseem Zaidi, Director General, Directorate of Civil Aviation.
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its the focus on strategy and and ’s high, growth connecti vity ia on the company to its road network footprin t thanks g Director , TNT-Ind expandin g its his game growth in India, Mitra, Managin will see TNT at a strong Mitra outlines Says Abhik s economi c growth kar Ghosh, . TNT is looking domestic network infrastru cture. The country’ conversa tion with Tirthan of its candid players. enhance ment ionally. In his expand the and internat future for express more as we domestic ally and what’s in spent) to come have is to us (we years business … issue now for plan for the n did in terms of base and a fair amount expand that economi c downtur haul, quality of our us. improvin g line How was 2009? improve the not threaten and improve our We underst services and the custome rs, did very loyalty to our This despite n when TNT India reach of our you please improve the global recessio e well? Can is which business . That almost everyon in give us details in TNT’s focus. absolute ly the suffere d losses sectors helped India? busines s… growth in you year in it had Yes, I think, We had a good Back in 2007 our TNT with the game 2009. We grew had said that partly to do to had. We had business and had plans plan that we internati onal d the domestic spend about one integrate we also grew India doing both in the E100mn in organisa tion business both How space and and domestic in five years. internati onal service logistics has engaged with network. much of that services. We expande d our much is rs more taken place? our custome Obviousl y, there I on the business A fair amount. sharply in our more to be done we . as always took can’t quote numbers because we domestic space spend the expand our We need to care of both continue to rather than that. But I requirem ents business on doing in essence, one company think 2009, another of a very good internati onal, was the end domestic . company doing year for us. the global of the This despite That was one a focused almost also reasons. We recession when losses in ip in our lot on leadersh everyone suffered we did very segment which business … it had domestic Yes, I think, well. From a ive, the with the game market perspect n did partly to do had. We had economi c downtur plan that we us. d not threaten one integrate doing both organisa tion been and domestic You have internati onal with engaged speakin g about services. We the rs more enhanc ing our custome What business front. our ic in domest sharply always took are your plans? a very because we have the We already care of both . Of course, rather than strong business requirem ents acquisiti on doing there was the one company and then its another of Speedag e internati onal, and domestic . transform ation company doing the of was one expansio n and That 2 focused a So, we PM Pagereasons. We also integrati on. 5:51 ip in our a strong 2010 4/30/ already had lot on leadersh .qxd we did very al story base starting segment which Speci domestic 2008-09 . The well. From a ive, the 2010 market perspect HEIGHTS May
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SINGAPOREfly – in India
AIRSHOW T
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“I
t (aviation) is (to overcome) the tyranny of distance,” said the venerable Minister Mentor Lee Kuan Yew while speaking to aviation
leaders from across the world during the 512008 Singapore Airshow. He might have had his own country in mind but he was referring to Asia in general. The senior statesman pointed out that liberalisation in the aviation sector would come as more countries realised that aviation was the lifeblood of economies. The latest edition of the show, scheduled to take place between February 2-7, 2010, comes at a crucial juncture in the Asia-Pacific region’s aviation sector. While on one hand, the gloom of recession is yet to fade away and on the other are signs of hope. The Singapore show will add excitement and dynamism to the industry. There
42
The Singapore show will add excitement and dynamism to the industry. There is hope all around stemming from the fact that Asia's mid- to long-term prospects remain positive CRUISING HEIGHTS February 2010
the industry was poised to grow strongly in Asia. “I see tremendous growth in Asia,” he had said, “the Chinese will have 200 airports by 2020, and 500 by 2050. They have discovered that despite roads, railways and waterways, air transport provides more connectivity, particularly to the interior regions of the country.” Similar growth, he had said, had also been noticed from India. The Singapore show then will showcase the vitality of Asia in the aviation sector. Though the economic downturn may have slowed the growth of the global aerospace industry, it has not diminished it. Asia’s aircraft fleet size has been projected to grow to 25,000 by 2030 from the 16,500 today. In addition, maintenance,
Praful Patel Minister, Civil Aviat ion
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TIMES? 31
CRUISING HEIGHTS April 2010
After having brave in 2009, the air d a low phase of economic downturn cargo sector like a stage of recov ery and even a others is now sensing quadrant on a shift to the secon growth graph. If lady luck smile d them, 2010 will s at usher in better badly needs. A times that the sector report from Tirtha nkar Ghosh. f 2009 was a year second-l when
I
argest courier the world in the country moved ever — was forced so to abandon slowly, 2010 its cargo will airline plans. different , accordinbe Reason: the g to stakehol ders company had selected an in Indian air cargo the ATP freighter that was sector. unable to lift A brief recap the expected of While top domestic 2009: tonnage. On its heels was cargo and logistics air logistics major Gati, which majors lost business had tied up , start-ups with Air India. waiting on the The company sidelines saw losses mountin g as had to delay it continue d their with its freighter launches . Saddled business . Crescent Air with whoppin Cargo g Services Pvt losses, First Ltd, planned to run that had Flight Crescent Air, shut down its Couriers operatio ns, again due to Ltd — accruing losses. Waiting in the the wings was Aryan Cargo Express and Captain GR Gopinath ’s
Jude Fonseka Chief Executive Officer Deccan 360 Deccan 360. Of these, Deccan 360 is up and
q
about while Aryan Cargo Express has planned launch in March-A its pril this year.
What then makes 2010 so different ? The focus will be on capacity building . As Madhava n Nambiar , Secretar y, Civil Aviation put it to the delegate the second India-US s at Aviation Partners hip Summit held in Washing ton (Decemb er 79, 2009): “Capacit y building is a vital Indian organisa need for tions. Through projects the Joint Aviationunder Steering Committ ee and the Aviation Coopera tion Program me (ACP), sure both countrie I am proactive ly executes would activities identifie the supporti ng civil d in aviation objective s. Some significa nt initiative s are
“Our prediction is that both domestic and international sectors will move upwards, but on international, it will be lane specific”
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1/29/2010
AC A sp AI C ec on ia ve l nti
on
Rs 22 lakh and Rs 25 lakh for a 18-month course in the case of freshers and up to nine months in the case of CPL holders wanting to graduate to big, narrow-body planes like the A320 family, it is “On your marks, Ready, Steady, Go”. CARGO While many flying training schools went through and are still going through a tough patch due to the economic slowdown, the revival of airline fortunes on the horizon seems to indicate that they can get some work back again — though not in the same measure as one witnessed during the 2005 to 2007 period. Viewed against this background, the smart action initiated by these flying schools to market and sell themselves early is a welcome change. Two of the flying schools not only
5:31 PM
th
In its second edition, the Singapore Airshow, scheduled to take place this month comes at a time when the Asian region has proved to the world that it remains comparatively untouched by the global recession and that aviation continues to grow — albeit at a modest pace. A report.
Two of the flying schools conducting advanced courses are the IGRUA, Rae Bareli and the CAE Global Academy, Gondia
Page 2
Arvind Jadhav CMD, Air India
m
WE CAN’T
FLY: Planes
ester airport at Manch lined up
pages. on other d areas affecte of the and views
May HEIGHTS CRUISING
2010
CRUISING HEIGHTS
2010 MEDIA KIT
Vasud Former evan Thulasidas CMD, Air India
W
A life long passion
hat’s common between Tom Cruise, John Travolta, Morgan sell? Hollywoo Freeman and Kurt Rusd Superstar s. obvious silly. That's the Well, four are turbo charged and have here's the secret. All skies like a free a bird. Translatio passion to roam the who love the n: they are avid magic fliers trolling the throttle. of getting on an aircraft and conAt the recently tion Award, which concluded Living Legends of Aviais currently Tom Cruise was in its seventh edition, not received an award. only the guest of honour but also NASA astronaut the presentat Edwin Aldrin made ion at the Legends The event is award produced by the Kiddie Hawk ceremony. my, a non-profi Air Acadet organisat ion to aviation. that introduce s children Tom got the “Top Aviation tism Award.” Inspiratio n and Top Gun, the highest grossing Patriomovie of all time, has inspired aviation pilots. Thus it generatio ns of is not really surprising young owns a P-51 that Cruise now Mustang and other aircraft accomplished aerobatic pilot. and is an Buzz Aldrin, moon (followin the second person to set foot g received the “First Neil Armstron g out of Apolloon the 11), off Award.” Kurt out of This World Landing and TakeRussell received Award”. Highly the “Aviation successful life-long Mentor said, “Flying actor Kurt Russell has taught me more about who than anything I really am I've ever done.”
February 2010
47
PASSION FOR AVIATION: (Top) the still from Tom Cruise the movie Top Gun, which has in inspired generations Tom Cruise receiving of young pilots. And (left) "Top Aviation and Patriotism Inspiration Award" at Living Aviation Award Legends of ceremony.
72 CRUISING HEIGHTS
February 2010
The right stuff, all the time, on time India’s best known aviation monthly from Newsline Publications Pvt. Ltd.
controlle r training, Air Traffic Flow Managem ent planning , capacity of India’s airspace analysis and cooperat ion in establish ing proper regulato ry framewo rk. Sharing of
FLYING HIGH: Indian logistics hopeful in 2010 industry is as there are of growth in predicitions the year.
s.sky.co y: httpnew Photo courtes
36
hough the public focus has been on the deteriorating fortunes of Air India, a quiet revolution is taking place behind the cockpits. Yes, we mean the flying training schools — especially the refurbished Indira Gandhi Rashtriya Uran Academy (IGRUA) at Rae Bareli in Uttar Pradesh and the less-thanthree-years-old Rajiv Gandhi National Flying Institute or the CAE Global Academy at Gondia and the Central Training Establishment of Air India at Hyderabad. These three Central Government-backed is hope all around stemming from the factare now embarking flying training schools that Asia’s mid- to long-term prospects on an aggressive strategy to tap the market remain positive reminding one of Lee Kuan for would-be pilots as well as freshers. fees charged Yew’s words when heWith had the mentioned that anywhere between
36
TO BOOST AVIATION SECTOR
STORY
volcano nounceable d the his unpro literally groun d aviaational in Icelan the intern week mitty of ry for a whole Stung tion indust e of April. years, in the middlfor over two like a by losses ash was out of shapedic volananic put the airline the Icelanan upper cut thatten! swinging for a count of Transport Assoup dic Air business ational the Icelan The Intern) estimated that than $1.7 s more (IATA figure airline ciation crisis cost (estimated For a volcano lost revenue eruption). in billion the initial l 17-19), when after six days period (Apri lost revenues st, three-day were greate day. than disruptions million per total more $400 reached revenues now alone. At the es “Lost cent of n for airlin 29 per n $1.7 billio crisis impacted ed 1.2 millio worst, the on and affect of the crisis aviati scale was global a day. The airspace passengers9/11 when US eclipsed
Madhavan Nambiar Secretary, Ministry Civil Aviatof ion
The country’s three premier flight training establishments have been preparing pilots from the country and abroad. The institute at Hyderabad has suggested that it should house the Boeing Dreamliner simulator well in advance of the aircraft’s induction into the Air India fleet. R Krishnan reports.
CRUISING
COVER
IN THE LEARNING PROCESS: Pilots being trained on the simulator.
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CH media kit updated $.qxd
AB O UT
10/21/2010
5:25 PM
Page 2
C I R C UL AT I O N
CRUISING HEIGHTS
CRUISING HEIGHTS is India’s best known monthly aviation magazine with equal interests in air cargo, travel and tourism. In its six years of existence, CRUISING HEIGHTS has received accolades from the Minister of Civil Aviation, Aviation CEOs, Airport Developers, Travel Agents Associations and others for its path-breaking stories. In fact, we have built up a solid and devoted following among policy makers, regulatory authorities like the DGCA, infrastructure developers, airlines, airport developers, travel agents, international tourism boards, global reservation giants, online travel companies, civil servants and a large number of people who follow aviation. One of the first true aviation magazines of the country, CRUISING HEIGHTS was started with the idea of supporting professionals in the airline business to make informed choices on a variety of subjects — from ground handling to cargo to airport development — all of which are transforming the Indian aviation scene in mind-boggling ways.
AVIATIO N
PR OFE S S I ONA L S
TO
ì
In 2010, I am already starting to see the airlines talking about the future again and I believe in 2011 we will start to see airlines in India seriously considering expansion. î
What is the secret of our readership? Simple. We give you news as it is — unvarnished and uninfluenced from every perspective. We give you the lowdown on policy even as it is being formulated. What does it mean? What are the consequences and what is the cost benefit assessment for every stakeholder in the business? We talk to the people behind these developments. And they talk gladly to us. For the perspective we bring to the table, the insight that the magazine provides and the readership that looks and reads the magazine on a monthto-month basis. We have direct access to people who matter like the CEOs of most companies in the aviation business. Over the last few months, we have enhanced our distribution to 32,000 copies of the magazine, all of which have now been made available to our broad spectrum of devoted readers.
CRUISING HEIGHTS
ì
The India market started to look up in the last quarter of 2009. This is due to the cautious optimism in the business growth and a growing GDP. î
— KIRAN RAO
— DINESH KESKAR
Vice-President-in-charge of Marketing, Airbus, to CRUSING HEIGHTS.
Boeing's India head, to CRUSING HEIGHTS.
ì
India is a very important market for us and the important thing for us is connecting India to the Hong Kong hub. That has been our priority. î
In India, the cargo sector is going to be very strong. I feel that Deccan360, Blue Dart, etc are making domestic air cargo operations more viable. î
ì
— DR NASEEM ZAIDI
DGCA Chief to CRUSING HEIGHTS.
Consultants, Representatives, Others Agents (315) (512) 1.62% 2.63%
Government (2170) 11.13%
Dy. Managers/Executives (1483) 7.61%
INDUSTRY SEGMENT TOTAL 19500 Maintenance, 100.0% Repair, Overhaul (1344) 6.89%
V.P./Director/G.M. (8431) 43.24%
Manufacturer, Others Supplier Associations (262) (2052) 1.34% (152) 10.52% 0.78%
AAI Chairman to CRUSING HEIGHTS.
Airlines (including air cargo, ground handling, inflight, catering, others) (8783) 45.04%
Government (1196) 6.13%
GEOGRAPHICAL DISTRIBUTION TOTAL 19500 Central Asia North and 100.0% and Africa East Asia (307) 1.57%
(106) 0.54%
Airports (2050) 10.51%
Middle East (1204) 6.17%
Europe (490) 2.51%
Airlines (including , Recruitment, Training, Simulation, Education) (957) 4.91%
North America (691) 3.54%
South America (48) 0.25%
South East Asia and Pacific (873) 4.48%
ì
— V P AGRAWAL
Chairman/CEO/President (2365) 12.13%
Leasing/Legal/Finance (1021) 5.24%
Emirates' Divisional Senior Vice President, Cargo to CRUSING HEIGHTS.
Airports are being developed, to attract airlines to have new connectivity. This, however, depends on airlines' plans of acquisition of appropriate fleet and their strategy of operations. î
PROFILE
Managers - Regional/Zonal/Marketing/Engineering (4223) 21.66%
— RAM MENEN
CEO, Cathay Pacific to CRUISING HEIGHTS
We had a shortage of pilots, so foreign pilots moved in. In the process, we trained our own people, and now our people will move in and gradually, the foreign pilots will go out. î
TOP READERS TOTAL 19500 100.0%
Defence/Military Aviation Coporate Aviation (644) (1039) 3.30% 5.33%
ì
— TONY TYLER
CRUISING HEIGHTS READERSHIP
other SAARC countries (512) 2.63%
RETAIL DISTRIBUTION: 12,000 copies z z z
2,000 copies to airports in Delhi, Mumbai, Bengaluru and Hyderabad 6,000 copies are distributed at major book shops in all metro cities 4,000 copies bulk distribution to libraries and institutes
India (15269) 78.30%
CH media kit updated $.qxd
AB O UT
10/21/2010
5:25 PM
Page 2
C I R C UL AT I O N
CRUISING HEIGHTS
CRUISING HEIGHTS is India’s best known monthly aviation magazine with equal interests in air cargo, travel and tourism. In its six years of existence, CRUISING HEIGHTS has received accolades from the Minister of Civil Aviation, Aviation CEOs, Airport Developers, Travel Agents Associations and others for its path-breaking stories. In fact, we have built up a solid and devoted following among policy makers, regulatory authorities like the DGCA, infrastructure developers, airlines, airport developers, travel agents, international tourism boards, global reservation giants, online travel companies, civil servants and a large number of people who follow aviation. One of the first true aviation magazines of the country, CRUISING HEIGHTS was started with the idea of supporting professionals in the airline business to make informed choices on a variety of subjects — from ground handling to cargo to airport development — all of which are transforming the Indian aviation scene in mind-boggling ways.
AVIATIO N
PR OFE S S I ONA L S
TO
ì
In 2010, I am already starting to see the airlines talking about the future again and I believe in 2011 we will start to see airlines in India seriously considering expansion. î
What is the secret of our readership? Simple. We give you news as it is — unvarnished and uninfluenced from every perspective. We give you the lowdown on policy even as it is being formulated. What does it mean? What are the consequences and what is the cost benefit assessment for every stakeholder in the business? We talk to the people behind these developments. And they talk gladly to us. For the perspective we bring to the table, the insight that the magazine provides and the readership that looks and reads the magazine on a monthto-month basis. We have direct access to people who matter like the CEOs of most companies in the aviation business. Over the last few months, we have enhanced our distribution to 32,000 copies of the magazine, all of which have now been made available to our broad spectrum of devoted readers.
CRUISING HEIGHTS
ì
The India market started to look up in the last quarter of 2009. This is due to the cautious optimism in the business growth and a growing GDP. î
— KIRAN RAO
— DINESH KESKAR
Vice-President-in-charge of Marketing, Airbus, to CRUSING HEIGHTS.
Boeing's India head, to CRUSING HEIGHTS.
ì
India is a very important market for us and the important thing for us is connecting India to the Hong Kong hub. That has been our priority. î
In India, the cargo sector is going to be very strong. I feel that Deccan360, Blue Dart, etc are making domestic air cargo operations more viable. î
ì
— DR NASEEM ZAIDI
DGCA Chief to CRUSING HEIGHTS.
Consultants, Representatives, Others Agents (315) (512) 1.62% 2.63%
Government (2170) 11.13%
Dy. Managers/Executives (1483) 7.61%
INDUSTRY SEGMENT TOTAL 19500 Maintenance, 100.0% Repair, Overhaul (1344) 6.89%
V.P./Director/G.M. (8431) 43.24%
Manufacturer, Others Supplier Associations (262) (2052) 1.34% (152) 10.52% 0.78%
AAI Chairman to CRUSING HEIGHTS.
Airlines (including air cargo, ground handling, inflight, catering, others) (8783) 45.04%
Government (1196) 6.13%
GEOGRAPHICAL DISTRIBUTION TOTAL 19500 Central Asia North and 100.0% and Africa East Asia (307) 1.57%
(106) 0.54%
Airports (2050) 10.51%
Middle East (1204) 6.17%
Europe (490) 2.51%
Airlines (including , Recruitment, Training, Simulation, Education) (957) 4.91%
North America (691) 3.54%
South America (48) 0.25%
South East Asia and Pacific (873) 4.48%
ì
— V P AGRAWAL
Chairman/CEO/President (2365) 12.13%
Leasing/Legal/Finance (1021) 5.24%
Emirates' Divisional Senior Vice President, Cargo to CRUSING HEIGHTS.
Airports are being developed, to attract airlines to have new connectivity. This, however, depends on airlines' plans of acquisition of appropriate fleet and their strategy of operations. î
PROFILE
Managers - Regional/Zonal/Marketing/Engineering (4223) 21.66%
— RAM MENEN
CEO, Cathay Pacific to CRUISING HEIGHTS
We had a shortage of pilots, so foreign pilots moved in. In the process, we trained our own people, and now our people will move in and gradually, the foreign pilots will go out. î
TOP READERS TOTAL 19500 100.0%
Defence/Military Aviation Coporate Aviation (644) (1039) 3.30% 5.33%
ì
— TONY TYLER
CRUISING HEIGHTS READERSHIP
other SAARC countries (512) 2.63%
RETAIL DISTRIBUTION: 12,000 copies z z z
2,000 copies to airports in Delhi, Mumbai, Bengaluru and Hyderabad 6,000 copies are distributed at major book shops in all metro cities 4,000 copies bulk distribution to libraries and institutes
India (15269) 78.30%
CH media kit updated $.qxd
10/21/2010
5:29 PM
Page 3
C I R C U L A T I O N
HOW CRUISING HEIGHTS LOOK AT THE AVIATION BUSINESS In-depth, detailed reportage (with exclusive interviews and special guest columns) on the phenomenal all round progress in the aviation business. We look at all the developments in terms of new airports, growing airline network, more international operations, Greenfield projects, FDI in aviation, helicopter services, and cargo hubs — look at every aspect of the aviation business. Plus exclusive interviews with Civil Aviation Minister Praful Patel, Secretary (Civil Aviation) Madhavan Nambiar and a host of other senior officials, including DGCA, Dr Naseem Zaidi.
Till a year back, there were half a dozen MROs being set up in the country and the general perception was that it was a recipe for disaster. Since then there has been a rethink and the MRO business is slowly but surely getting consolidated in the hands of a few big players. So what is the future for the engine repair segment of the aviation business? How will they wean away business from the East and the West of the country? A special report
The people behind the business: exclusive interview, detailed profiles and a look at how they run their businesses.
Will Nagpur ever become the Indian Memphis? Will Indian cargo companies ever hope to achieve the global scales that can give them some edge in the marketplace? Is there is a huge domestic market waiting to be moved? How competitive are our airports when it comes to cargo and how good they are when it comes to pricing? An exhaustive reportage from across the nation.
CH media kit updated $.qxd
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THE MANGALORE CRASH HAS RAISED QUESTIONS ABOUT ‘CRITICAL’ AIRPORTS, AIR SAFETY AND THE STATE OF THE COUNTRY’S AVIATION SECTOR.
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You will be advertising in the aviation magazine that gives MORE to readers, and most importantly, to your customers. CH offers up to 70 pages of great articles on aviation business, which means MORE articles, MORE exciting photographs, and the MOST accurate and indepth information available. Readers know it’s the best aviation magazine and the best deal around.
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CH has been a proven and effective advertising vehicle for more than six years... which is why aviation companies continue to advertise and market their products through CH year after year.
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CH’s analysis, right-on advice, editorial excellence, and winning design elements make it the most effective place for your ads. You will be joining the PROVEN winner in aviation publishing!
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When you advertise in CH, we automatically feature your advertisement in our e-magazine leading to additional company exposure.
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CH has an average pass-along readership of 5 or more people for each issue. Your ads. will get the most bang for the buck!
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CH readership continues to grow, which translates to more and more aviation experts and enthusiasts of all levels seeing your advertisements month after month.
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You will be advertising in the magazine that features the best and brightest authors on aviation sector in India.
By advertising in CRUISING HEIGHTS, you will be making one of the smartest marketing decisions for the success of your company... NO QUESTION ABOUT IT, YOU’VE GOT TO BE IN CH!
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6. In the event of copy instruction not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement for which the client will be liable to make full payment. 7. Contracts for advertising are non-cancellable. Cancellation by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. 8. While every reasonable care is taken, neither the publisher nor its agent is responsible for loss of or damage to transparencies and other material. 9. The publisher will not be responsible for errors appearing in advertisements that are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. 10. All complaints or claims regarding advertisements published must be made in writing within 15 days following the date of publication and sent by registered post or recorded delivery to the publisher. 11. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. 12. All disputes are subject to Delhi jurisdiction.
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ADVERTISE IN
10/21/2010
5:29 PM
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MECHANICAL
CRUISING HEIGHTS
DATA
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CRUISING HEIGHTS
Rs 60
July 2010
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CRASH!!
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G M Rao, Chairman, GMR Group, at T3
THE MANGALORE CRASH HAS RAISED QUESTIONS ABOUT ‘CRITICAL’ AIRPORTS, AIR SAFETY AND THE STATE OF THE COUNTRY’S AVIATION SECTOR.
1
You will be advertising in the aviation magazine that gives MORE to readers, and most importantly, to your customers. CH offers up to 70 pages of great articles on aviation business, which means MORE articles, MORE exciting photographs, and the MOST accurate and indepth information available. Readers know it’s the best aviation magazine and the best deal around.
6
CH has a very strong international following that continues to grow, in addition to our already impressive and devoted readership in India.
7
CH is written BY aviation experts FOR aviation experts. Members of CH’s editorial staff are all aviation journalists themselves, so they know first-hand what the customers need and want to see in the pages of CH.
2
CH has been a proven and effective advertising vehicle for more than six years... which is why aviation companies continue to advertise and market their products through CH year after year.
8
CH’s analysis, right-on advice, editorial excellence, and winning design elements make it the most effective place for your ads. You will be joining the PROVEN winner in aviation publishing!
3
You will be creating demand simultaneously on a consumer level as well as the aviation trade. CH is a vehicle for reaching both the consumer and the aviation industry.
9
When you advertise in CH, we automatically feature your advertisement in our e-magazine leading to additional company exposure.
4
CH has an average pass-along readership of 5 or more people for each issue. Your ads. will get the most bang for the buck!
10
CH readership continues to grow, which translates to more and more aviation experts and enthusiasts of all levels seeing your advertisements month after month.
5
You will be advertising in the magazine that features the best and brightest authors on aviation sector in India.
By advertising in CRUISING HEIGHTS, you will be making one of the smartest marketing decisions for the success of your company... NO QUESTION ABOUT IT, YOU’VE GOT TO BE IN CH!
Half Page Print Area: 130 mm (H)x 180 mm (W)
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1. Requests for advertising space must be accompanied by an insertion order made out to our Editorial and Marketing office NEWSLINE PUBLICATIONS PVT. LTD., D-11 Basement, Nizamuddin (East), New Delhi -110 013 Phone no.: +91-11-41033381-82, Fax: +91-11-41033380 2. The publisher reserves the right to edit, revise or reject any advertising. 3. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatsoever nor its failure to appear on a specified date. 4. All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, inlcuding without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement. 5. The publisher reserves the right to destroy all transparencies or other material after a period of three months. Such material will not be returned to the agency or advertiser unless requested in writing.
6. In the event of copy instruction not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement for which the client will be liable to make full payment. 7. Contracts for advertising are non-cancellable. Cancellation by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. 8. While every reasonable care is taken, neither the publisher nor its agent is responsible for loss of or damage to transparencies and other material. 9. The publisher will not be responsible for errors appearing in advertisements that are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. 10. All complaints or claims regarding advertisements published must be made in writing within 15 days following the date of publication and sent by registered post or recorded delivery to the publisher. 11. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. 12. All disputes are subject to Delhi jurisdiction.
CH media kit updated $.qxd
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QUALITY PUBLICATION: Civil Aviation Minister Praful Patel releasing Cruising Heights Outlook 2010 at the Second Interntional Exhibition & Conference on Civil Aviation (India Aviation 2010) on March 4, 2010 at Hyderabad. (Left to Right) Dr Dinesh Keskar, President, Boeing India; R B Mittal, President, Federation of Indian Chambers of Commerce and Industry (FICCI); R Krishnan, Consulting Editor, Cruising Heights; Civil Aviation Minister Praful Patel; K Srinivasan, Editor-in-Chief, Cruising Heights; Madhavan Nambiar, Secretary, Department of Civil Aviation; Yashwant Bhave Chairman, Airports Economic Regulatory Authority of India; and Dr. Naseem Zaidi, Director General, Directorate of Civil Aviation.
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CARGO
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its the focus on strategy and and ’s high, growth connecti vity ia on the company to its road network footprin t thanks g Director , TNT-Ind expandin g its his game growth in India, Mitra, Managin will see TNT at a strong Mitra outlines Says Abhik s economi c growth kar Ghosh, . TNT is looking domestic network infrastru cture. The country’ conversa tion with Tirthan of its candid players. enhance ment ionally. In his expand the and internat future for express more as we domestic ally and what’s in spent) to come have is to us (we years business … issue now for plan for the n did in terms of base and a fair amount expand that economi c downtur haul, quality of our us. improvin g line How was 2009? improve the not threaten and improve our We underst services and the custome rs, did very loyalty to our This despite n when TNT India reach of our you please improve the global recessio e well? Can is which business . That almost everyon in give us details in TNT’s focus. absolute ly the suffere d losses sectors helped India? busines s… growth in you year in it had Yes, I think, We had a good Back in 2007 our TNT with the game 2009. We grew had said that partly to do to had. We had business and had plans plan that we internati onal d the domestic spend about one integrate we also grew India doing both in the E100mn in organisa tion business both How space and and domestic in five years. internati onal service logistics has engaged with network. much of that services. We expande d our much is rs more taken place? our custome Obviousl y, there I on the business A fair amount. sharply in our more to be done we . as always took can’t quote numbers because we domestic space spend the expand our We need to care of both continue to rather than that. But I requirem ents business on doing in essence, one company think 2009, another of a very good internati onal, was the end domestic . company doing year for us. the global of the This despite That was one a focused almost also reasons. We recession when losses in ip in our lot on leadersh everyone suffered we did very segment which business … it had domestic Yes, I think, well. From a ive, the with the game market perspect n did partly to do had. We had economi c downtur plan that we us. d not threaten one integrate doing both organisa tion been and domestic You have internati onal with engaged speakin g about services. We the rs more enhanc ing our custome What business front. our ic in domest sharply always took are your plans? a very because we have the We already care of both . Of course, rather than strong business requirem ents acquisiti on doing there was the one company and then its another of Speedag e internati onal, and domestic . transform ation company doing the of was one expansio n and That 2 focused a So, we PM Pagereasons. We also integrati on. 5:51 ip in our a strong 2010 4/30/ already had lot on leadersh .qxd we did very al story base starting segment which Speci domestic 2008-09 . The well. From a ive, the 2010 market perspect HEIGHTS May
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FOCUS 2009 December
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FOCUS Rs 60
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SINGAPOREfly – in India
AIRSHOW T
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“I
t (aviation) is (to overcome) the tyranny of distance,” said the venerable Minister Mentor Lee Kuan Yew while speaking to aviation
leaders from across the world during the 512008 Singapore Airshow. He might have had his own country in mind but he was referring to Asia in general. The senior statesman pointed out that liberalisation in the aviation sector would come as more countries realised that aviation was the lifeblood of economies. The latest edition of the show, scheduled to take place between February 2-7, 2010, comes at a crucial juncture in the Asia-Pacific region’s aviation sector. While on one hand, the gloom of recession is yet to fade away and on the other are signs of hope. The Singapore show will add excitement and dynamism to the industry. There
42
The Singapore show will add excitement and dynamism to the industry. There is hope all around stemming from the fact that Asia's mid- to long-term prospects remain positive CRUISING HEIGHTS February 2010
the industry was poised to grow strongly in Asia. “I see tremendous growth in Asia,” he had said, “the Chinese will have 200 airports by 2020, and 500 by 2050. They have discovered that despite roads, railways and waterways, air transport provides more connectivity, particularly to the interior regions of the country.” Similar growth, he had said, had also been noticed from India. The Singapore show then will showcase the vitality of Asia in the aviation sector. Though the economic downturn may have slowed the growth of the global aerospace industry, it has not diminished it. Asia’s aircraft fleet size has been projected to grow to 25,000 by 2030 from the 16,500 today. In addition, maintenance,
Praful Patel Minister, Civil Aviat ion
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CRUISING HEIGHTS April 2010
After having brave in 2009, the air d a low phase of economic downturn cargo sector like a stage of recov ery and even a others is now sensing quadrant on a shift to the secon growth graph. If lady luck smile d them, 2010 will s at usher in better badly needs. A times that the sector report from Tirtha nkar Ghosh. f 2009 was a year second-l when
I
argest courier the world in the country moved ever — was forced so to abandon slowly, 2010 its cargo will airline plans. different , accordinbe Reason: the g to stakehol ders company had selected an in Indian air cargo the ATP freighter that was sector. unable to lift A brief recap the expected of While top domestic 2009: tonnage. On its heels was cargo and logistics air logistics major Gati, which majors lost business had tied up , start-ups with Air India. waiting on the The company sidelines saw losses mountin g as had to delay it continue d their with its freighter launches . Saddled business . Crescent Air with whoppin Cargo g Services Pvt losses, First Ltd, planned to run that had Flight Crescent Air, shut down its Couriers operatio ns, again due to Ltd — accruing losses. Waiting in the the wings was Aryan Cargo Express and Captain GR Gopinath ’s
Jude Fonseka Chief Executive Officer Deccan 360 Deccan 360. Of these, Deccan 360 is up and
q
about while Aryan Cargo Express has planned launch in March-A its pril this year.
What then makes 2010 so different ? The focus will be on capacity building . As Madhava n Nambiar , Secretar y, Civil Aviation put it to the delegate the second India-US s at Aviation Partners hip Summit held in Washing ton (Decemb er 79, 2009): “Capacit y building is a vital Indian organisa need for tions. Through projects the Joint Aviationunder Steering Committ ee and the Aviation Coopera tion Program me (ACP), sure both countrie I am proactive ly executes would activities identifie the supporti ng civil d in aviation objective s. Some significa nt initiative s are
“Our prediction is that both domestic and international sectors will move upwards, but on international, it will be lane specific”
BACK PAGE
1/29/2010
AC A sp AI C ec on ia ve l nti
on
Rs 22 lakh and Rs 25 lakh for a 18-month course in the case of freshers and up to nine months in the case of CPL holders wanting to graduate to big, narrow-body planes like the A320 family, it is “On your marks, Ready, Steady, Go”. CARGO While many flying training schools went through and are still going through a tough patch due to the economic slowdown, the revival of airline fortunes on the horizon seems to indicate that they can get some work back again — though not in the same measure as one witnessed during the 2005 to 2007 period. Viewed against this background, the smart action initiated by these flying schools to market and sell themselves early is a welcome change. Two of the flying schools not only
5:31 PM
th
In its second edition, the Singapore Airshow, scheduled to take place this month comes at a time when the Asian region has proved to the world that it remains comparatively untouched by the global recession and that aviation continues to grow — albeit at a modest pace. A report.
Two of the flying schools conducting advanced courses are the IGRUA, Rae Bareli and the CAE Global Academy, Gondia
Page 2
Arvind Jadhav CMD, Air India
m
WE CAN’T
FLY: Planes
ester airport at Manch lined up
pages. on other d areas affecte of the and views
May HEIGHTS CRUISING
2010
CRUISING HEIGHTS
2010 MEDIA KIT
Vasud Former evan Thulasidas CMD, Air India
W
A life long passion
hat’s common between Tom Cruise, John Travolta, Morgan sell? Hollywoo Freeman and Kurt Rusd Superstar s. obvious silly. That's the Well, four are turbo charged and have here's the secret. All skies like a free a bird. Translatio passion to roam the who love the n: they are avid magic fliers trolling the throttle. of getting on an aircraft and conAt the recently tion Award, which concluded Living Legends of Aviais currently Tom Cruise was in its seventh edition, not received an award. only the guest of honour but also NASA astronaut the presentat Edwin Aldrin made ion at the Legends The event is award produced by the Kiddie Hawk ceremony. my, a non-profi Air Acadet organisat ion to aviation. that introduce s children Tom got the “Top Aviation tism Award.” Inspiratio n and Top Gun, the highest grossing Patriomovie of all time, has inspired aviation pilots. Thus it generatio ns of is not really surprising young owns a P-51 that Cruise now Mustang and other aircraft accomplished aerobatic pilot. and is an Buzz Aldrin, moon (followin the second person to set foot g received the “First Neil Armstron g out of Apolloon the 11), off Award.” Kurt out of This World Landing and TakeRussell received Award”. Highly the “Aviation successful life-long Mentor said, “Flying actor Kurt Russell has taught me more about who than anything I really am I've ever done.”
February 2010
47
PASSION FOR AVIATION: (Top) the still from Tom Cruise the movie Top Gun, which has in inspired generations Tom Cruise receiving of young pilots. And (left) "Top Aviation and Patriotism Inspiration Award" at Living Aviation Award Legends of ceremony.
72 CRUISING HEIGHTS
February 2010
The right stuff, all the time, on time India’s best known aviation monthly from Newsline Publications Pvt. Ltd.
controlle r training, Air Traffic Flow Managem ent planning , capacity of India’s airspace analysis and cooperat ion in establish ing proper regulato ry framewo rk. Sharing of
FLYING HIGH: Indian logistics hopeful in 2010 industry is as there are of growth in predicitions the year.
s.sky.co y: httpnew Photo courtes
36
hough the public focus has been on the deteriorating fortunes of Air India, a quiet revolution is taking place behind the cockpits. Yes, we mean the flying training schools — especially the refurbished Indira Gandhi Rashtriya Uran Academy (IGRUA) at Rae Bareli in Uttar Pradesh and the less-thanthree-years-old Rajiv Gandhi National Flying Institute or the CAE Global Academy at Gondia and the Central Training Establishment of Air India at Hyderabad. These three Central Government-backed is hope all around stemming from the factare now embarking flying training schools that Asia’s mid- to long-term prospects on an aggressive strategy to tap the market remain positive reminding one of Lee Kuan for would-be pilots as well as freshers. fees charged Yew’s words when heWith had the mentioned that anywhere between
36
TO BOOST AVIATION SECTOR
STORY
volcano nounceable d the his unpro literally groun d aviaational in Icelan the intern week mitty of ry for a whole Stung tion indust e of April. years, in the middlfor over two like a by losses ash was out of shapedic volananic put the airline the Icelanan upper cut thatten! swinging for a count of Transport Assoup dic Air business ational the Icelan The Intern) estimated that than $1.7 s more (IATA figure airline ciation crisis cost (estimated For a volcano lost revenue eruption). in billion the initial l 17-19), when after six days period (Apri lost revenues st, three-day were greate day. than disruptions million per total more $400 reached revenues now alone. At the es “Lost cent of n for airlin 29 per n $1.7 billio crisis impacted ed 1.2 millio worst, the on and affect of the crisis aviati scale was global a day. The airspace passengers9/11 when US eclipsed
Madhavan Nambiar Secretary, Ministry Civil Aviatof ion
The country’s three premier flight training establishments have been preparing pilots from the country and abroad. The institute at Hyderabad has suggested that it should house the Boeing Dreamliner simulator well in advance of the aircraft’s induction into the Air India fleet. R Krishnan reports.
CRUISING
COVER
IN THE LEARNING PROCESS: Pilots being trained on the simulator.
Learn to
C O N T A C T
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