MRN_Automotive_030911 by Newsmagazine Network

34 I AUTOMOTIVE I

MARCH 9, 2011 MID RIVERS NEWSMAGAZINE

NEWSMAGAZINENETWORK.COM

Ford rolls out new, improved Explorer The 2011 Ford Explorer has been redesigned from bottom to top, inside and out, to reflect a contemporary vision of what customers today want in a modern SUV. “Ford has changed everything about the all-new Explorer, yet it’s still instantly and instinctively recognizable as a Ford Explorer,” said Moray Callum, executive director of North America Design. “We believe that’s because it’s a contemporary interpretation of the same capabilities Explorer has always stood for, without compromise.” “The all-new Explorer combines bold, evocative design language with a wind- and noise-cheating aerodynamic shape on a rigid unibody platform,” said Melvin Betancourt, design manager. “Explorer has the height, stance, ground clearance and SUV cues that clearly indicate its off-the-beaten-path capabilities.” The Explorer design team was challenged with reinterpreting the segment-defining icon as a modern, contemporary SUV for the 21st century. “The new Explorer starts with proportions and stance,” Betancourt said. “Its agile, fluid lines combine with the

muscular toned sheet metal, delivering athletic good looks and unsurpassed aerodynamics. ” Standard roof rack, rounded corners, shorter overhang, and aggressive wheels and tires provide the rugged cues that customers recognize in an SUV. From the rear, LED stop lamps glow from the jewellike taillamp cluster. The Explorer name projects from the rear liftgate appliqué. As with the exterior, the Explorer interior design brief was to modernize, making soft-touch surfaces and occupant comfort key priorities. A goal was to make the Explorer interior a three-row medium for the technology, convenience and connectivity it contains, while inspiring driver confidence in dynamic driving on any road, anytime, anywhere. The feeling of the interior is one of an upscale, premium vehicle, from the choice of materials to the high levels of fit-and-finish. “Make it look expensive: That was my goal for the new Explorer interior,” said Mike Arbaugh, interior studio manager. “This is a vehicle that challenges higher-end SUVs like BMW X5 and Audi Q7, so the interior design,

craftsmanship and fit-and-finish should play in that league.” As part of Ford’s global product development system, Explorer was subject to extreme testing while still in the virtual computer-aided design phase. Issues identified and addressed in the virtual realm help deliver a higher quality vehicle when prototype build begins. Then these running prototypes are tested and validated to ensure that the attributes targeted at the outset are delivered for customers.

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MARCH 9, 2011 MID RIVERS NEWSMAGAZINE

NEWSMAGAZINENETWORK.COM

I AUTOMOTIVE I 37

Automotive ShowcASe

Autohaus BMW is dealership of superlatives By SHEILA FRAYNE RHOADES BMW sales leader in Missouri.” Autohaus BMW of St. Louis is the largest and fastest Autohaus’ beautiful, state-of-the-art facility opened on growing BMW center in the Midwest and is one of the Hanley Road in June of 2008. Since then, it has brought premier BMW dealerships in the country. Founded in the sales, service, parts and on-site body shop to new 1967, Autohaus is St. Louis’ oldest BMW dealership as levels. well. It has been continually owned and managed by the “Autohaus has always employed the best people, but Fink family. now we have the best building in which to raise BMW’s Autohaus sells new, used, and pre-owned BMWs and performance higher than ever,” Emerson said. offers quality service, parts and body repair. The 57,000-square-foot building brings to St. Louis “Customer satisfaction is our highest priority,” said Joe automotive sales a modern cutting edge. It was designed Emerson, who since 2004 has been Autohaus’ sales man- with the customer in mind and includes a comprehensive ager. “We call it ‘the Autohaus Experience.’ Top-level parts department, a 30-bay service center, and a certified total service keeps our customers coming back. In today’s collision center. Autohaus technicians receive ongoing training to perclimate, this is what’s most important to the Fink Family and me. Thanks to our loyal customers, we are now the form repairs quickly and correctly, and 98 highly trained automotive professionals who are committed to exceptional customer service are on the dealership’s staff. Autohaus BMW “It’s no wonder we are the No. 1 BMW dealer in St. 3015 S. Hanley Road • St. Louis Joe Emerson, sales manager of Autohaus BMW of St. Louis Louis,” Emerson said. (immediately south of Manchester Ave.) For customer convenience, Autohaus offers 60 BMW Sales: (314) 727-8870 • Service/Parts: (314) 727-8877 service loaners, but when a customer chooses to wait Collision Center: (314) 646-7755 on site for a repair, he or she can do so in a comfortable ing the latest BMW models. Sales Hours: lounge that is equipped with a 62-inch HD TV, compli“The two newest BMWs to arrive at Autohaus are Mon., Wed., Fri.: 9 a.m. to 8 p.m. • Tues., Thurs.: 9 a.m. to 6 p.m. mentary refreshments and free Wi-Fi access. Customers the 2011 X3 sport activity vehicle and the all new 2011 Sat.: 9 a.m. to 5 p.m. • Sun.: Closed Parts & Service Hours: may even watch the repair of their cars on a monitor. If 5-series,” Emerson said. Mon. - Fri.: 7 a.m. to 6 p.m. • Sat. and Sun.: Closed they choose, they can also take a look beneath the car and Autohaus offers outstanding service, a professional Body Shop Hours: observe what the mechanic sees. sales team, large selections of brand new and certified Mon. - Fri.: 7:30 a.m. to 5:30 p.m. • Sat. and Sun.: Closed When shopping for a car, customers can check out the 15 pre-owned BMWs, and an extremely efficient parts and www.autohausbmw.com models displayed on the spacious showroom floor, includ- service department.

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