WEST_Automotive_030911 by Newsmagazine Network

50 I AUTOMOTIVE I

MARCH 9, 2011 WEST NEWSMAGAZINE

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Ford rolls out new, improved Explorer The 2011 Ford Explorer has been redesigned from bottom to top, inside and out, to reflect a contemporary vision of what customers today want in a modern SUV. “Ford has changed everything about the all-new Explorer, yet it’s still instantly and instinctively recognizable as a Ford Explorer,” said Moray Callum, executive director of North America Design. “We believe that’s because it’s a contemporary interpretation of the same capabilities Explorer has always stood for, without compromise.” “The all-new Explorer combines bold, evocative design language with a wind- and noise-cheating aerodynamic shape on a rigid unibody platform,” said Melvin Betancourt, design manager. “Explorer has the height, stance, ground clearance and SUV cues that clearly indicate its off-the-beaten-path capabilities.” The Explorer design team was challenged with reinterpreting the segment-defining icon as a modern, contemporary SUV for the 21st century. “The new Explorer starts with proportions and stance,” Betancourt said. “Its agile, fluid lines combine with the

muscular toned sheet metal, delivering athletic good looks and unsurpassed aerodynamics. ” Standard roof rack, rounded corners, shorter overhang, and aggressive wheels and tires provide the rugged cues that customers recognize in an SUV. From the rear, LED stop lamps glow from the jewellike taillamp cluster. The Explorer name projects from the rear liftgate appliqué. As with the exterior, the Explorer interior design brief was to modernize, making soft-touch surfaces and occupant comfort key priorities. A goal was to make the Explorer interior a three-row medium for the technology, convenience and connectivity it contains, while inspiring driver confidence in dynamic driving on any road, anytime, anywhere. The feeling of the interior is one of an upscale, premium vehicle, from the choice of materials to the high levels of fit-and-finish. “Make it look expensive: That was my goal for the new Explorer interior,” said Mike Arbaugh, interior studio manager. “This is a vehicle that challenges higher-end SUVs like BMW X5 and Audi Q7, so the interior design,

craftsmanship and fit-and-finish should play in that league.” As part of Ford’s global product development system, Explorer was subject to extreme testing while still in the virtual computer-aided design phase. Issues identified and addressed in the virtual realm help deliver a higher quality vehicle when prototype build begins. Then these running prototypes are tested and validated to ensure that the attributes targeted at the outset are delivered for customers.

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52 I AUTOMOTIVE I

MARCH 9, 2011 WEST NEWSMAGAZINE

NEWSMAGAZINENETWORK.COM

Automotive ShowcASe

Behlmann proudly carries the ‘new class of world’ Behlmann Buick GMC and Pre-Owned is a family- one.” owned business fully committed to exceptional customer Big things are happening with the GMC line as well. satisfaction and community involvement. Originally “The new GMC Terrain has been extremely successful,” opened in 1972 by Ken and Linda Behlmann, the deal- Behlmann said. “They sell fast, but we are able to mainership now is owned and managed by their son, Dan tain a steady inventory. Combined with our big selection Behlmann, and he is very excited about the future of his of Acadia, Yukon, and Sierra, and their luxury Denali verdealership. sions, we’re sure to have the right vehicle for any GMC “This is our one and only store for both new and used buyer.” car sales, and it’s a great location, a great facility and has Due to increased new car sales and the influx of fresh fantastic employees,” Dan Behlmann said. trade-ins, Behlmann also is putting a bigger emphasis on He is especially excited about the new GM product pre-owned sales and recently added the Behlmann Certification process for every vehicle in stock. portfolio at his disposal. “GM-certified Used Cars have always been popular, so “We have always been a very successful dealership selling GMCs and conversion vans, and Buick has been a we decided to offer a similar program for every other good addition for us,” Behlmann said. “The quality of the vehicle we sell,” Behlmann said. “Every vehicle must Dan Behlmann new Buicks – Enclave, LaCrosse, and the all-new Regal pass a thorough, 85-point inspection before it even sees – is very, very impressive. They really are the ‘new class a Behlmann sales tag. They also come with a limited delivering the best service has always been a priority. And of world class,’ and we maintain a big selection of each power-train warranty, a 3-day money-back guarantee, and it always will.” 24-hour roadside assistance. So whatever type of vehicle a This attention to customer satisfaction extends to Behlcustomer wants, whatever make or model, whatever price mann’s Service Department, where friendly, experienced Behlmann Buick GMC & Pre-Owned range, they can buy with confidence from Behlmann.” service writers and factory-trained technicians combine 820 McDonnell Blvd. • St. Louis, Mo. 63042 (314) 895-1600 Also, in addition to the 120 to 150 pre-owned vehicles with state-of-the-art equipment to help customers get the Sales Hours: on Behlmann’s lot every day, it has access to more than most from their vehicles – and at prices usually lower than 9 a.m. to 9 p.m., Mon., Wed., and Fri.; 10,000 additional vehicles from throughout the U.S. chain repair shops. 9 a.m. to 6 p.m., Tues., Thurs., and Sat. Behlmann also remains dedicated to the community. “If a customer wants a specific vehicle that we don’t Service/Parts Hours: 7 a.m. to 6 p.m., Mon.-Fri.; 7 a.m. to 3 p.m. on Sat. “Not only do we contribute to and sponsor various happen to have in stock, we can locate one and get it Body Shop Hours: 9 a.m. to 6 p.m., Mon.-Fri. quickly,” Behlmann said. “Of course, a good selection and charitable causes, we also make our large lot available to Closed on Sunday great prices don’t mean anything if the customer doesn’t organizations who need space for fundraising activities,” www.behlmann.com receive the service they deserve. From the day we opened, Behlmann said.

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MARCH 9, 2011 WEST NEWSMAGAZINE

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I AUTOMOTIVE I 53

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Askme me about Accident Forgiveness. Ask about Accident Forgiveness. With other insurance companies, having an accident With companies, having ancan accident can meother aboutinsurance Accident Forgiveness. 16828 MANCHESTER RD Ask mean your rates rise as much as 40%. But with Allstate’s WILDWOOD mean your rates rise as much as 40%. But with Allstate’s With other insurance companies, having an accident can LeslieNorth@allstate.com Accident Forgiveness, your rates won’t go up at all just Accident Forgiveness, your rates won’t go up at all just mean your rates rise Don’t as much 40%. But with Allstate’s because of an accident. wait! as Call me today. because Forgiveness, of an accident. Don’t wait! Callgomeuptoday. Accident your rates won’t at all just

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pply after an accident. In CA, you could still lose the 20% Good Driver Discount. Allstate Fire and Casualty Insurance Company:

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