Mediakit 2014

636.591.0010 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

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Our Mission

S

ince 1996, we have been privileged to serve the communities in which we live. In that time, one thing has become abundantly clear - none of this works without the support of our advertisers and our readers. With that thought in mind, it is the mission of the Newsmagazine Network to consistently and fervently serve the interests of our clients and our readers. Our success depends on your success.

We intend to treat everyone who shares in these publications with kindness, fairness and respect.

We intend to enrich our advertisers by connecting them with an engaged, interested and motivated pool of potential clients.

We intend to enrich our readers by providing them with accurate, interesting and purposeful information on each and every page we publish.

Our success depends on YOUR success.

The truth is, it has been our communities that have served us. We will work as hard as possible to repay that support every day and in every publication.

Sincerely,

Sharon R. Huber Publisher

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

About Us

W

e believe that the modern family considers their most valuable commodity to be their time. We have created a reader-friendly format that pays respect to that concept. We call it the Newsmagazine.

Our editorial is a combination of short news items and extended news and feature stories. This format maximizes the impact of every item and every page.

Our readers can get a sense of the news and opinions that matter to them without feeling overwhelmed by the content.

To put it another way, we do not believe in wasting our readers’ time.

We have chosen also to give advertisements the most prominent position on every page. A few years ago, we paid to have a survey conducted asking what our readers most enjoyed reading in the newsmagazine. Their answer? The advertisements.

Feel free to contact any of us with questions regarding the Newsmagazine concept at the phone number listed on this page or the email adresses below:

Doug Huber, Founder Sharon Huber, Publisher shuber@newsmagazinenetwork.com Tim Weber, General Manager tweber@newsmagazinenetwork.com Vicky Czapla, Advertising Manager vczapla@newsmagazinenetwork.com

What in the world is a Newsmagazine?

Kate Uptergrove, Managing Editor (St. Louis County) editorwest@newsmagazinenetwork.com Terry Dean, Managing Editor (St. Charles County) editormidrivers@newsmagazinenetwork.com Sue Hornof, Features Editor shornof@newsmagazinenetwork.com

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Client Loyalty

W

e believe that the personal relationships we enjoy with our advertisers are an integral part of our success. To ensure that those relationships are properly maintained, we not only strive to deliver exceptional customer service, we believe also that it is more important to sell your inventory than it is to sell our inventory. This brand of relationship and results-based selling has garnered us an extensive list of longtime, loyal clients.

Below is a listing of some of our clients, including quite a few who have been with us from the beginning:

We deliver service.

We sell results.

Just ask our clients.

• Mosby Building Arts • Mattresses & More • BJC Medical Group • Baker Pool & Spa • City of Chesterfield • Mercy Hospital • Cape Albeon • Fresh Air Weinrich Heating • Dau Home Furnishings • Jim Trenary Chevrolet • Chesterfield Mall • St. John Lutheran Church • City of Ellisville • Midwest Floor • Rockwood School District • Barnes-Jewish Hospital • City of Ballwin • SummerWinds Garden Center • Zeiser Kia Automotive • Schrader Funeral Home • Faszold Heating & Cooling • Three French Hens • Gambrill Gardens • Shelter Insurance

• City of St. Peters • YMCA • Diamond & Jewelry Brokers • American Cleaners • Ballwin Nursery • Meramec Valley Bank • Living Word Church • Mannino’s Market • Coldwell Banker Gundaker • Commerce Bank • Forshaw • St. Luke’s Hospital • Payne Family Homes • PNC West Region • Dream Play Recreation • Stange Law Firm • Camp Taum Sauk • Prudential Alliance • Max & Erma’s Restaurant • Chesterfield Chamber of Commerce • City of Dardenne Prairie • Fischer & Frichtel • Friendship Village • Parkway School District

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Editorial Content

Make it interesting.

Make it accurate.

Make it ours.

Every Issue: .• Local News • Health .• School News • Sports • Business .• Dining & Entertainment .• Real Estate .• Home Pages .• Classifieds

O

ur editorial policy is simple: Provide interesting and accurate information to our readers.

Unlike larger print and electronic media sources, our hyper-local approach to regional news and information means that we are an exclusive source for our readers. Readers can’t change the channel or surf to a different site to find a slightly revised version of our story.

That level of exclusivity leads to a highly-engaged audience. Our readers look forward to receiving each publication and consume the content aggressively. Our readers also view the advertisements as extensions of the content itself. Also, because readers choose when and where to view the publications, they opt-in at their most opportune, and therefore enjoyable, time. Your ads do not interrupt the experience of the reader, they enhance it, which leads to a motivated, receptive customer.

Thomas Sowell, our nationally syndicated columnist, is a perennial reader favorite. Mr. Sowell’s common sense approach to conservative politics and economics grabs the readers’ attention at the very front of every publication. The Newsmagazine Network holds the exclusive rights to publish Mr. Sowell in the St. Louis/ St. Charles County area.

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Our Readers Newsmagazine Network Avg. Household Income

by ZIP Code

16%

63005 ....................... $218,572

post-grad

Our readers are three times more likely to have a post-graduate degree than the state average

52% female

85%

63017 ....................... $121,856

married

Our readers are typically married homeowners

63011 ....................... $103,857

collar

Our readers are mostly professionals

63021 ....................... $100,718

93% computer ownership

West $337,132

Our readers are slightly more likely to be female

88% white

Our readers are technologically savvy

63141 ....................... $159,901 63069 ........................ $67,257 63025 ....................... $99,400

Mid Rivers $202,133

63040 ....................... $92,600

Missouri Average Household Income: $47,202

Missouri Average Home Value: $138,900

West $79,844

Mid Rivers $63,689

63131 ....................... $197,555

Mid Rivers $86,452

West $150,180

63038 ....................... $142,531

63366 ....................... $76,480 63368 ....................... $95,048 63376 ......................... $77,177 63304 ....................... $88,906

Missouri Average Expendable Income: $39,821

63367 ....................... $94,649

Source: American FactFinder 2010

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

2014 Special Sections JAN 15__W • M • Best Of (E) • Health & Fitness (E) • Mature Focus (E) • Coupon Saver JAN 29__W • M • Business Profiles (A) • Pet Corner - W (E) • Prime...New Home Showcase (E) FEB 05__W • M • Mature Focus (E) • Summer Camps & Educ. Opps. - W (D) • Valentine’s Day • Coupon Saver FEB 19__W • M • Decor & Lifestyles (D) • Health Care Professionals (A) • Prime...New Home Showcase (E) FEB 26__W • Summer Camps & Educ. Opps. (E) • Get The Look (E) MAR 05__W • M • Mature Focus (E) • Summer Camps & Educ. Opps. - W (E) • M (D) • Cottleville St. Patrick’s Day Parade - M (E) • Women In Business - M (A) • Coupon Saver MAR 12__W • Women In Business (A) • Pet Corner (E) • Election Preview (E) • St. Louis Cardinals Salute - W (E) (CS) MAR 26__W • M • Plan the Perfect Party-Kid’s Edition (E) • Prime...New Home Showcase (E) • St. Louis Cardinals Salute - M (E) (CS) • Election Preview (E) APR 02__W • M • Excellence in Education Sponsorship (S) • Summer Camps & Educ. Opps. (E) • Golf Guide (E) • Mature Focus (E) • Coupon Saver

APR 16__W • M • Excellence in Education Sponsorship (S) • Decor & Lifestyles (E) • Prime...New Home Showcase (E) • Founder’s Day - O’Fallon - M (E) (CS) • Pre-School/Childcare Choices - M (E) APR 23__W • Excellence in Education Sponsorship (S) • Pre-School/Childcare Choices (E) • Bridal (E) • Spirit of St. Louis Air Show (E) (CS) MAY 07__W • M • Summer Camps & Educ. Opps. (D) • Mother’s Day • Outdoor Dining • Mature Focus (E) • Coupon Saver MAY 14__W • Get The Look (E) • Pet Corner (E) • Pre-School / Childcare Choices (E) • West County Talent Bash - W (E) MAY 21__W • M • Chesterfield Concerts in Park (E) • Prime...A New Home Showcase (E) • River City Rascals - M (E) (CS) • St. Peters “Sunset Fridays” Concerts in the Park Sponsorship - M (S) • Pre-School/Childcare Choices - M (E) JUN 04__W • M • Ballwin Days (E) • Decor & Lifestyles (E) • Mature Focus (E • Coupon Saver • Father’s Day • Creve Coeur Days (E) JUN 11__W • Pre-School / Childcare Choices (E) • Father’s Day

JUN 25__W • M • July 4th Community Celebrations (E) • Plan the Perfect Party-Kid’s Edition (E) • Prime...New Home Showcase (E) • O’Fallon Freedom Fest - M (E) JUL 09__W • M • Christmas In July • Coupon Saver • Mature Focus (E) JUL 23__W • M • Business Profiles (A) • Prime...New Home Showcase (A) • Election Preview M - (E) JUL 30__W • Back To School (E) • Pet Corner (E) • Election Preview (E) AUG 06__W • M • Back To School (E) • Decor & Lifestyles (E) • Mature Focus (E) • Coupon Saver AUG 20__W • M • Plan the Perfect Party-Kid’s Edition (E) • Wildwood “Founder’s Day” - W (E) (CS) • Prime...A New Home Showcase (E) AUG 27__W • Get The Look (E) • Forks & Corks of Chesterfield (E) • High School Football Preview - W (E) SEP 03__W • M • Manchester Homecoming - W (E) • Celebrate St. Peters - M (E) (CS) • Mature Focus (E) • Coupon Saver • High School Football Preview - M (E) SEP 17__W • M • Wildwood BBQ Bash - W (E) (CS) • Prime...A New Home Showcase (E) • Private School Open House (D) • Health Care Professionals (A)

SEP 24__W • Bridal (E) • Hot Dog “It’s Chili” in Ellisville (E) • Pet Corner - W (E) OCT 08__W • M • Educational Choices (A) • Mature Focus (E) • Coupon Saver • Better Living Expo in Chesterfield (E) (CS) OCT 22__W • M • Decor & Lifestyles (D) • Private School Open House M (D) • Prime...New Home Showcase (E) • Women In Business (A) • Election Preview (E) OCT 29__W • Private School Open House (D) • Get The Look (E) • Election Preview (E) NOV 05__W • M • Coupon Saver • Plan the Perfect Party - W - (E) (CS) • Mature Focus (E) NOV 19__W • M • Holiday Gift Guide • Holiday Helper (A) (CS) • Prime...New Home Showcase (E) NOV 26__W • Black Friday • Holiday Gift Guide • Small Business Saturday (E) • Pet Corner -W (E) DEC 03__W • M • Holiday Gift Guide • Wildwood Holiday Balloon Glow - W (E) (CS) • Mature Focus (E) • Coupon Saver DEC 10__W • Holiday Gift Guide DEC 17__W • M • Holiday Gift Guide • New Year’s Eve (E)

Every Issue: Local News • Health • School News • Sports • Business • Dining & Entertainment • Real Estate • Home Pages • Classifieds

(CS) Centerspread

(E) Editorial Content

(A) Advertorial

(D) Directory

(S) Sponsorship

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

01.14.14

Distribution

It’s in the

DELIVERY T

he publications of the Newsmagazine Network combine

to reach the top ZIP CODES BY INCOME in the West

St. Louis County and St. Charles County area. We reach those areas effectively by leveraging the reader loyalty of a

local paper, the targeted impact of direct-mail and the reader engagement of a trusted information source.

ZIP Code

Distribution

Chesterfield 63005, 63017 20,561 Ballwin/Ellisville/Manchester 63011, 63021 31,978 Creve Coeur 63141 4,274 St. Albans 63073 350 Eureka 63025 826 Pacific 63069 1,416 Wildwood/Glencoe/Grover 63038, 63040 4,979 Des Peres/Town & Country 63131 2,668 Mailed by request 333

Total 67,400

ZIP Code Lake Saint Louis O’Fallon Dardenne Prairie St. Peters St. Charles/Weldon Springs/Cottleville Mailed by request

Distribution

63367 63366 63368 63376 63304

7,768 7,617 14,048 22,567 11,390 167

Total 63,557

Grand Total

130,957

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Zone Map/ Inserts

70

St. Peters Dardenne Prairie

N

St. Charles

K

O’Fallon

Lake Saint Louis

O

ur distribution covers 16 different ZIP codes in the St. Louis/ St. Charles County area.

Display advertisers can choose from any of the two zones displayed at left. Pre-printed inserts can be distributed to target ZIP codes with a 20,000 minimum order per zone.

Cottleville

94

N

DD

Weldon Spring

364

61 D

Chesterfield CC

Clarkson Valley

340

Creve Coeur

Town & Country

40

HH 340 Des Ballwin Peres

94

Ellisville St. Albans

100

T

Winchester

Manchester

270

Pond

Eureka

Paper recommendations: Single sheets no lighter than 60# offset (24# bond) or heavier than 100# cover (2-ply index).

Wildwood

109

Minimum Size: 3-1/3” x 5-1/2” Maximum Size: 10’’ x 11-1/4”

Grover

Glencoe

Rate is determined by the weight of the piece to be inserted

141

44

Folded Pieces: In general, one fold is preferable. Letterfolds are acceptable. Z-folds are not mechanically insertable on our printer’s equipment.

N

Pacific

Booklets: Stitched or glued up to 16 pages plus cover

W

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

2014 Advertising Rates

E

verything we learn in life, we learn through repetition. Reading, riding a bike, hitting a baseball are all things we learned simply by doing them over and over again. Consumers are no different.

They learn where to shop and what products to buy due to repeated exposure. We have created our rate table to reward high frequency because we believe that is what will work best for you.

Special Placement 20% fee of total ad cost (Limited availability) Inserts Available by ZIP code or full run. Call for rates.

Ad Sizes More ad sizes are available.

Contact your Account Executive for details.

All advertisements created by the Publisher are not considered a “work made for hire” and the Publisher retains the copyright to all advertisements created by the Publisher for the Advertiser.

The advertisement may not be reproduced without the written permission of the Publisher.

1x

15x

30x

1x

12x

24x

Full Page

$2045

$1945

$1845

$1755

$1655

$1555

Back Covers

$2250

$2145

$2045

$1980

$1855

$1730

Island

$1845

$1645

$1545

$1510

$1410

$1310

1/2 Page

$1175

$1125

$1075

$1020

$980

$940

3/8 Page

$935

$905

$875

$860

$820

$780

1/4 Page

$700

$675

$645

$640

$600

$560

1/6 Page

$600

$575

$545

$540

$500

$460

1/8 Page

$500

$475

$450

$450

$425

$400

1/16 Page

$195 $185 $175 - Black and White only -

$175 $160 $150 - Black and White only -

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Inserts 8.5 x 11 Insert

Don’t Miss Your ChanCe! Join Cornerstone Club toDaY!

Post Cards Insert

Direct Mail INSERTS Supplied by YOU!

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Utility & Manufacturer’s Rebates Available - Call For Details!

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OR ... we can print your Insert - at a great rate!

Ask your Account Executive for a Printing Quote!

For more information, call Ray Leisure at (636) 527-5700.

Owned by Formation-Shelbourne Senior Living Services, LLC.

Your story continues here…

Personalized Assisted Living Alzheimer’s & Dementia Care 785 Henry Avenue Ballwin, MO 63011 (636) 527-5700 www.brookdaleliving.com

® Reg. U.S. Patent and TM Office. 18760-ROP03-0312 BC

Your Community Newspaper Network Direct Mailed to more than 130,000 Households 63,000 Households

68,000 Households Ballwin Chesterfield Clarkson Valley Creve Coeur Des Peres Ellisville Eureka Glencoe

Grover Manchester Pacific Pond St. Albans Town & Country Wildwood Winchester

Lake Saint Louis O’Fallon Dardenne Prairie Weldon Spring

Cottleville St. Peters St. Charles

NOT in the driveway or store racks!

All issues are online at newsmagazinenetwork.com

• • • •

•

•

All inserts are placed in the center of selected publication(s) - YOU pick the ZIP codes Minimum Size: 3.33” x 5.5” Maximum Size: 10’’ x 11.25” Paper recommendations: Minimum 50# Offset (24# Bond) to Maximum 100# Cover (2-ply Index) Folded Pieces: In general, one fold is preferable. Letter-folds are acceptable. Z-folds are not acceptable.

Booklets: Stitched or glued up to 16 pages plus cover

* Rate is determined by the weight of the piece to be inserted Price above is based on insertion of 20,000 8 1/2” x 11” - 60# single sheets - NO direct mail pieces with mailing indicias For inserts outside of these specifications, please consult with your Account Executive.

• If there is doubt as to the usability of an insert, please submit samples or complete written specifications 10 days in advance for evaluation.

• Sample Insert maybe requested before firm net rate is confirmed.

• Client-Supplied Inserts must be delivered to our printer 7 - 10 working days prior to publication printing.

Additional Costs may apply. Minimum Insertion is 20,000 Per Publication.

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

Ad Specifications & Dimensions

Ad Specifications

AD SIZE: All ads to be designed according to our ad dimensions - see right side of this sheet.

SOFTWARE: Acceptable files: Adobe Suite: InDesign, Photoshop, Illustrator, Acrobat in a Mac or Windows format. Our printer does not recommend Publisher, PowerPoint or Microsoft Word files the final print quality may be compromised.

FONTS: Must include Macintosh Post Script fonts embedded in the PDF or fonts converted .to outlines. We cannot guarantee the legibility of reverse type (white on black/dark background) that is smaller than 9 pt. Recommendation: minimum 10 pt. Bold.

Full Page 10 x 11.75

Island 7.458 x 8.687

1/2 Page - V 4.916 x 11.375

1/2 Page - H 10 x 5.6

Header 10 x 2

3/8 Page 4.916 x 8.493

1/4 Page 4.916 x 5.6

1/6 Page 4.916 x 3.68

1/8 Page - V 2.375 x 5.6

1/8 Page - H 4.916 x 2.72

1/16 Page 2.375 x 2.72

Home Page 2.25 x 1.625

COLOR: Ads must be CMYK or Grayscale. RGB, PMS Spot color or 4/Color Black are not acceptable.

PHOTOS: Must be a .tif format, 300 dpi for the best quality. A 20% dot gain in the final print should be expected.

AD SUBMISSION: Acrobat PDF is preferred for final ad submission. .• Ad format: TIF, PSD or EPS will be accepted, but we will convert them to a PDF. • .Ads as a jpg format may be blurry and will be converted thus the resolution may be affected. .• Method of Transfer: Email, CD or a Flash Drive. For files larger than 20MB, use a free file-transfer program such as ‘YouSendIt’ or ‘Dropbox.’

BLEEDS: No bleeds on ads. All ads will be cropped to the correct ad dimensions.

BORDER is required on all ads except a full-page ad. If not provided, we will apply a black .5 pt. border.

SCHEDULE: Ads are due in our office 7 days prior to the in-home publication date.

West and Mid Rivers Publications are printed by: Breese Journal & Publishing Company 8060 Old U.S. Hwy. 50 • Breese, IL 62230 (618) 526-7211 • www.breesepub.com

Publication Dimensions: • PAGE SIZE: Newsmagazine Network publications are 11” x 12.5” tabloid sized • IMAGE AREA: 10" x 11.75" with four 2.25" columns

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com

12..31.13

The publications of the The Newsmagazine Network are printed on heat-set web presses. The heatsetting process bakes in the ink, reducing dot gain, thus giving a crisper appearance. Pages are set via digital, direct-to-plate technology. This technology greatly reduces four-color registration issues which gives our papers increased ‘readability’ and a clean, slick look. All publications are finished by a stitch-and-trim bindery process.

Appreciation

Thank you.

W

e appreciate you taking the time to study this information and get to know us better. Business is built on relationships, and your relationship is a valuable one. We look forward to being of service to you and helping grow your business. Do not hesitate to call with any questions or with anything else we can do to help.

Again, we thank you.

636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • newsmagazinenetwork.com