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THE NEWS RECORD

UNIVERSITY OF CINCINNATI

NEWSRECORD.ORG

THURSDAY, FEBRUARY 5, 2015

NASA partners with business students to evaluate technology patents MATT NICHOLS | STAFF REPORTER

MATT NICHOLS | STAFF REPORTER

Students who participate in the partnership may also have the option to launch businesses based on the plans they develop in collaboration with NASA scientists.

The NASA Ames Research Center has provided a rare opportunity for University of Cincinnati students to work with NASA patents in an effort to commercialize their technology. The partnership, which was coordinated by UC’s Center for Entrepreneurship and Commercialization at the Carl H. Lindner College of Business, has allowed students to access 174 patents for different technology areas — including health care and engineering — designed by NASA scientists. Students involved are challenged to evaluate these patents for potential commercialization along with possible investment venues. “We’re not just hypothetically talking about technology or technology commercialization; we’re actually putting together real business plans in the context of real patents with real scientists,” said Professor Thomas Dalziel, executive director of UC’s Center for Entrepreneurship. “Students that participate may have the option to

launch businesses based on the plans they develop.” The partnership formed at the beginning of fall semester as part of a commission NASA received from the federal government for technology commercialization. Because NASA deals mainly with aerospace, the partnership will allow students to work with these technologies and expand their application into various areas, such as healthcare or electrical engineering. Students in the program are asked to research potential commercialization strategies for a product and then report the findings back to NASA and other possible investors for future marketing endeavors. Greg Martin, a fifth-year marketing student, will be working with fellow UC students this semester in narrowing down the list of patents and selecting the most profitable. “With this commercialization plan, SEE NASA PG 3

Student Government SPEAKER EXAMINES SOCIAL ISSUES supports community, sponsors fundraisers STUDY ANALYZES SOCIO-ECONOMIC EFFECTS ON CHILDREN

CASSIE LIPP | CHIEF REPORTER

MADISON SCHMIDT | PHOTO EDITOR

Terrie Moffitt, researcher and professor from Duke University, came to UC Wednesday to speak about the dramatic statistical relationship between growing up in a high-risk environment and becoming a high-cost adult. JOHNNA JACKSON | CONTRIBUTOR

While speaking to a full house Wednesday at Tangeman University Center’s MainStreet Cinema, professor and researcher Terrie Moffitt presented her audience with an intriguing question: “What if we could take a baby and watch everything that happened to them from birth to the grave?” Moffitt, a professor at Duke University, has started to answer that question through an ongoing study — the Dunedin Multidisciplinary Health and Development Study — that was conducted in New Zealand and followed the lives of roughly 1,000 people born in 1972. The research team conducting the study, which Moffitt joined in 1986, organizes yearly check-ins with its focus groups, which monitor participants’ living conditions. The past four decades of the study have shown a dramatic statistical relationship

between growing up in a high-risk environment and becoming a highcost adult — something Moffitt defines as requiring more social welfare and prescription medication, experiencing the most crime convictions, smoking the most cigarettes and displaying the lowest levels of self-control. The findings follow the Pareto Principle. Named after Italian economist Vilfredo Pareto, the principle suggests that in most cases, 20 percent of causes will account for 80 percent of effects. In every major observable element of their research, Moffitt found that 20 percent of their focus group used 80 percent of the qualifiers that categorize a high-cost adult. Moffitt warns that without proper education surrounding the conditions that create these unequal numbers, social resentment directed towards those living around or below the poverty line is a potential hazard. The team’s research was conducted

with the knowledge that people are currently having fewer children than previous generations, communities have a large older community to provide for, and life expectancies are longer. With these facts in mind, Moffitt urges communities to expand their knowledge surrounding the social issues that might land a person in a high-cost situation. “They did not choose to be who they are,” Moffitt said. “They did not get a chance.” Without social compassion, which Moffitt refers to as “a public good,” communities with large populations of working adults will feel overly responsible for the public welfare of elderly citizens and low socio-economic individuals who require government assistance. Meg Groat, a fourth-year secondary education student who is currently working in the Cincinnati Public School SEE EARLY CHILDHOOD PG 3

Student Government continued its commitment to bring the campus community together and support the surrounding community by voting to sponsor both the Cincinnati Dance Marathon and the 2015 METRO/CWEST Talent Show. SG passed two bills Wednesday appropriating $1,000 to sponsor the dance marathon and $500 to sponsor the talent show. Dance Marathon is a 24-hour-fundraiser that supports Children’s Miracle Network, an organization that raises money to support children’s hospitals across the country. Over 150 universities across the U.S. participate in the dance marathons. Now in its seventh year at UC, the Cincinnati Dance Marathon benefits Cincinnati Children’s Hospital. So far, the Cincinnati Dance Marathon has risen over $150,000, and UC students have completed over 50,000 hours of community service, according to Cincinnati Dance Marathon President Brittany Ziegler. This year, the marathon will take place in the UC Recreational Center from 6 p.m. Feb. 13 to 6 p.m. Feb. 14. “This year we bridged out to a lot of student groups, not only to attend but also to perform,” Ziegler said. “We reached out to a lot of organizations that will add a different light to the event and add a little bit more culture. I think adding that culture to the event will really help.” Ziegler said the event is fun for students because they can dance for 24 hours, and they will also be exposed to various student groups. “It’s also a philanthropy that doesn’t have to feel like you’re serving other people,” Ziegler said. “It’s inspiring and it makes you want to help and not feel like you’re having to be pushed to help people.” The talent show is an annual event hosted by METRO Men’s Honorary, along with Cincinnati Women in Excellence and Spirit Together. The event supports the Boys and Girls Clubs of Greater Cincinnati, an organization that provides a safe place for children after school and at night. Since the 1940s, the talent show has showcased a selection of UC’s most talented students. The 2015 METRO/ CWEST Talent Show will take place 7 p.m. Feb. 12 in Zimmer Auditorium.

Emotional intelligence talk aims to curb exclusion, increase diversity at UC JAMES DOLLARD | CONTRIBUTOR

Tommis Lewis, President and CEO of Make It Plain Consulting, spoke Wednesday at the Vontz Auditorium on the importance of emotional intelligence, a practice in which a person, group, work place or society can better understand emotions and put that reasoning to use. Emotional intelligence also enhances the ability to accept any other person regardless of race, gender and culture, shifting focus from the self to the sum in order to benefit the greater good. Lewis provided examples of common, small-scale instances in which actively considering the emotions of others has a positive effect. Referencing the common “Hello, good morning” call and response, Lewis stated that when left unanswered, people can spawn a myriad of negative assumptions — all the way to assuming the person who did not respond does not respect or like the asker. Lewis further elaborated on emotional

hijacking, which he said is the result of letting oneself become too riled up in their own emotions, which is often triggered by annoyance, irritation and anger. An example would be saying “I hate you” to someone in the heat of a dispute. When asked if emotional hijacking can be a result of too much excitement, Lewis explained that over-excitement can, too, create a short-term false reality that may even psychologically limit one’s confidence. He followed with an example of an athlete who makes a tremendous play. The expectation set by the play could create anxiety that the person may not subscribe to that level again, deflating their confidence in their ability. Being emotionally aware and intelligent in what emotions are being felt broadens the spectrum of how one can understand a situation, Lewis said. It predicates itself heavily on separating the self from the SEE EMOTIONAL INTELLIGENCE PG 3

TIMOTHY FOX | CONTRIBUTOR

Tommis Lewis, president and CEO of Make It Plain Consulting, spoke of the importance of emotional intelligence Wednesday in Vontz Auditorium on UC’s Medical Campus.

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