02 nov 2014

Page 1

SUNDAY SATURDAY

Sunday, November 2, 2014

Vol. 1 No. 257

Sanctity of Truth

/newtelegraph

N150

@newtelegraph1 www.newtelegraphonline.com

Meet CEOs of Nigeria’s advertising agencies

POLITICS

Why North dominates judiciary }31

I

n any economy, you could glimpse the relevance of any sector by its sheer impact on the wellbeing of other businesses. Although a few sectors that exert such enormous influ-

nigerians murdered abroad

ence could be cited, but there’s hardly any one that commands the sort of indispensability that the advertising industry flaunts. In simpler terms, a company’s bottomline is inevi-

SPORT

N1.2BN MESS: HOW FRAUDSTERS RUINED EX-SUPER EAGLE, WILSON ORUMA FEMALE INMATE SMUGGLES TWO NOKIA PHONES INTO PRISON IN PRIVATE PART }32

Why most outlets don’t use POS }23 Bed, Work & Life

20

Time to call it a spade

CONTINUED ON PAGE 7

OVER VISIT TO JONATHAN

BUSINESS

jewelry’ 17

In its place has emerged a bustling industry with turnover figures that are just as impressive as those posted by the blue chips they manage.

IN TROUBLE

}60

‘I invest in expensive

ple slice of the market. So the era - like the 60s and 70s - when the few advertising agencies that existed then were mere fringe players in the country’s economic life, is long gone.

SANUSI

}4

My Passion

tably tied to the ability of the advertising agency that oversees its marketing communications profile to create for it a cutting edge campaign which could help such company gain an am-

}6

15

Body Soul

l Kwankwaso jittery, summons Kano Emir l May withhold staff of office

SUNDAY, 02 NOVEMBER, 2014

Sexy mini power

JONATHAN

KWANKWASO

RANCOUR, VIOLENCE AS PDP HOLDS CONGRESSES NATIONWIDE Business} 23

Politics}31

Education} 39

Faith} 51

}9


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