SATURDAY SATURDAY
Saturday, November 1, 2014
Vol. 1 No. 256
Sanctity of Truth
/newtelegraph
N150
@newtelegraph1 www.newtelegraphonline.com
Meet CEOs of Nigeria’s advertising agencies
I
n any economy, you could glimpse the relevance of any sector by its sheer impact on the
wellbeing of other businesses. Although a few sectors that exert such enormous influence could be
cited, but there’s hardly any one that commands the sort of indispensability that the advertising
industry flaunts. In simpler terms, a company’s bottomline is inevitably tied to the ability of the
advertising agency that oversees its marketing communications profile to create for it a cutting
edge campaign which could help such company gain an ample slice of the market.
CONTINUED ON PAGE 4
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WITHOUT END
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