#WhattheFanta campaign returns

COCA-COLA Europaci�ic Partners (CCEP) has brought back its #WhattheFanta campaign for the fourth year in a row with a purple-coloured mystery �lavour.

This year’s iteration, ‘The fabulous �lavour hunt’, features the new �lavour in 330ml price-marked pack cans, and 500ml and 2l rPET plain-pack bottles.

Shoppers are invited to solve the �lavour mystery by

KBE Drinks to distribute Sapporo beer

KBE Drinks has signed a three-year distribution agreement with Japanese company Sapporo Breweries Limited, the makers of Sapporo premium beer.

The distributor said Sapporo was an ideal partner amid the growth of premiumisation in the drinks category.

Sapporo beer has an ABV of 5% and is available in 650ml cans.

Shaun Goode, chief operating of�icer at KBE Drinks, said: “Consumers are increasingly looking for more sophisticated and aspirational brands that not only taste great, but also have a strong heritage.

“Sapporo de�initely �its this pro�ile, proven by the fact it’s grown by 19% in the past year, so we’d advise retailers to stock up and enjoy the sales.” scanning on-pack QR codes which unlock a series of online clues hidden within episodes of a show called The Fabulous Flavour Hunt. There will also be hints on Fanta’s social media accounts.

CCEP is supporting the promotion with a multimillion-pound marketing campaign, which includes digital and outdoor, paid social media and PoS kits.