RANGING EFFECTIVELY

IT’S vital retailers stock a broad range of alternative nicotine products, with a variety of brands and products covering different nicotine strengths and flavours, such as mint, fruit and tobacco. Structured displays are key for retailers to showcase their range effectively to adult consumers and help them navigate through a category.

BAT UK offers its retailers best-in-class merchandising solutions that not only support retailers’ product storage,

Three Tips For Ranging

but also help them highlight and organise products in the category to help adult nicotine consumers find their way easily around their vaping products and nicotine pouches.

BAT UK’s solutions also include digital screens that deliver key information to adult consumers, such as product information, promotions and launches. Retailers should speak with their BAT UK sales representative on the merchandising solutions available in their areas.

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BAT UK suggests retailers range their merchandising solution from high- to low-nicotine strength, keeping stock grouped by brand, strength and flavours to make it easier for adult consumers to view what’s on offer.

A store’s vaping and nicotine pouch products should be displayed ideally near other nicotine products – and make sure they are clearly visible in the line of sight of the adult consumer at the point of sale.

When space is limited, BAT UK advises retailers to minimise the amount of stock in their display areas by keeping just one facing per product, focusing mainly on bestselling lines.

“CONSOLIDATING the category into an organised display is beneficial and likely helps to drive sales and profitability, increase the number of adult consumers in stores and gives them more opportunity to explore the category based on their preferences. Consumers can become confused at the increasing number of products on offer in the category. In-store displays are the key to informing nicotine consumers about the range and brands on offer, particularly those at the point of purchase.”

To find out more, contact your BAT UK sales rep or visit vapermarket.co.uk/contact_us