RANGING RIGHT

RETAIL EXPRESS has teamed up with top suppliers to help retailers build a strong range that drives sales and increases spend

Focusing On Your Range

STRONGmerchandising and ranging are among the core stepping stones of a successful convenience store.

Whether placing highermargin products at eye level or locating linked purchases nearby, every decision has to be well thought through.

A challenge retailers face is navigating the range of products available to them in each category. When merchandising alcohol, for example, retailers have to think about beers, cider, wine, spirits and pre-mix drinks, as well as different formats and new products.

Every product ranged in store has to meet the needs of the store’s customers.

This is why Retail Express has partnered with suppliers to help retailers build a strong range that will drive sales.

BAT UK talks about alternative nicotine products and the importance of covering different flavours, devices and strengths, as well as the solutions it offers.

BrewDog provides tips on ranging craft beer, including capitalising on the demand for multipacks and the products shoppers are looking for within the category. These include leveraging the strength of familiar brands to help shoppers navigate the fixture and having the right location for your craft beer products.

Meanwhile, Red Bull emphasises the importance of understanding that every soft drinks shopper is different, and that a full range is imperative to maintaining sales.

The tips they offer range from determining the right facings to giving the right amount of space per category in soft drinks.

Finally, Weetabix discusses the opportunities within cereal, including on-the-go formats and how stores can communicate value.

Among top tips and advice on different categories, retailers can also benefit from supplier planograms within each category to help them change their shelves, if needed.