No-alcohol Staropramen out now

MOLSONCoors Beverage Company has launched Staropramen 0.0%, a new non-alcoholic lager tapping into the growing demand for low- and-no-alcohol options and world lagers.

It is available in 330ml bottles and four-packs, coming alongside the brand’s 11.4% value sales growth following a multimillionpound investment last year.

According to the supplier, 41% of UK adults have drunk low- or no-alcohol drinks in the past three months.

Kathryn Reynolds, marketing controller – premium beers at Molson Coors, said: “The number of alcoholfree occasions is increasing and, while there are more 0.0% options available, we know consumers want zero-alcohol lagers to still truly deliver on �lavour.

“The Staropramen team has perfected a method to offer a full-�lavoured Czech pilsner with zero alcohol.”