F’real launches UKonly Bubblegum

F’REALhas announced the launch of a UK-exclusive Bubblegum variety.

Available to retailers now, Bubblegum is F’real’s second country-exclusive and nontraditional milkshake �lavour, after the launch of Cotton Candy in the USA.

With an RRP of £3.50, it is made with fresh milk and no arti�icial ingredients.

ing manager at F’real, said: “Given that the demand for Cotton Candy was so prevalent in the US, leading to its rapid switch from a limitededition variety to one of the core �lavours, we’re con�ident Bubblegum will see blenders across the country in overdrive this spring.”

Nordic Spirit adds Strong Spearmint

JTI UK has launched a Strong version of its Spearmint Nordic Spirit nicotine pouches.

The supplier said the launch (RRP £6.50) looked to tap into the demand for extra-strong and strong strengths, which have an 83.1% share of the category. Additionally, it provides another menthol offering, which accounts for 81.6% of the market.

Bruce Terry, portfolio

The supplier has supported the launch with a marketing campaign that kicked off this month that includes digital advertising, paid social media activity and in-store PoS. said: brand manager at JTI UK, said: “The continued growth of the nicotine pouch category represents a huge opportunity for retailers. With mint by far the most popular �lavour when it comes to nicotine pouches and demand for stronger varieties on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers.”

Gemma Bryant, market-

To support the launch, the supplier will provide digital PoS and social media assets.