RAISING THE BAR ON FLAVOUR

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US soda gets distribution deal

US CRAFT-SODA brand

Jones Soda Co has partnered with American Fizz, the UK’s largest distributor of American food and drink.

The partnership will make the supplier’s products available to retailers throughout the UK, France and Belgium in 2023.

Jones Soda is made with pure cane sugar. Its varieties include Cream Soda, Root Beer, Blue Bubblegum, Green Apple, Strawberry Lime and Berry Lemonade.

It is also known for its unique bottle designs, which feature photos submitted by customers which frequently change.

Additionally, under every bottle cap, customers can

In-depot offer days at Hancocks

�ind a personalised fortune, featuring “quotes, wisdom, inspiration,and whimsy”. Customers can also redeem bottle caps for branded merchandise.

‘Add some pasión’ with Campo Viejo

PERNOD Ricard UK has launched a new campaign for its Campo Viejo wine brand, inviting consumers to ‘Add some pasión’.

The campaign runs until the beginning of April across outdoor, on-demand and social media advertising and in-store PoS.

A 40-second video uses silhouettes and shapes to reference the key elements involved in making the wine, including the Sierra de la Demanda mountain range where its grapes are cultivated.

It also highlights the breadth of the brand’s range, including its Tempranillo, Reserva and Gran Reserva lines.

The supplier has launched the campaign as Spanish wine is in growth, with an 8.9% market share, while Campo Viejo has a 21.3% share of the Spanish wine category, according to Nielsen �igures.

HANCOCKS is holding ‘Sweetest day’ events across its depots to offer retailers one-day-only deals across its brands.

The �irst event took place on 9 March across all 14 of the wholesaler’s depots. Other events are taking place on 11 May, 3 August and 5 October.

One of the available deals will be £1 off all Kingsway

3kg bags. Additionally, any customers who spend £500 in-depot across all products on one of the days will have a chance of winning £50-worth of Crazy Candy Factory lines.

Hancocks will also be offering prizes, with a 43-inch Toshiba TV up for grabs at each depot, as well as a prize draw to win Love2shop vouchers.

Mondelez launches Philadelphia promo

MONDELEZ International has launched a new campaign for Philadelphia, reminding shoppers that meals are ‘Simply better’ with the spread.

The campaign aims to highlight how the brand’s quality and taste elevates the meals it accompanies. It is also partnering with biscuit brand Ritz on sideby-side outdoor adverts.

Nancy Galvin, brand manager for Philadelphia UK, said: “We want shoppers to know a good meal doesn’t have to be complicated – instead, it can be made ‘Simply better’ with Philadelphia. With its great taste and quality, it’s a simple addition that can really make all the difference.”

The campaign will be underpinned by in-store, digital and social media activity.