New taste and design for Sprite

JASPER HART

COCA-COLA Europaci�ic Partners (CCEP) has announced a new formulation for Sprite alongside a new pack design and accompanying global marketing campaign.

The supplier says the new recipes will deliver an “enhanced” lemon-lime �lavour across Sprite and Sprite Zero Sugar. They will also further differentiate the two varieties, giving Zero Sugar a lighter taste pro�ile to give shoppers a point of difference.

The new design retains the attached caps that CCEP has begun featuring across its 500ml bottle range. It features white and black text to highlight the differences between Sprite and Sprite Zero Sugar.

Meanwhile, the new campaign will kick off in Q2 across digital outdoor, online video, social media and sampling.

It will initially focus on the refreshment Sprite provides, with audio cues such as ice clinking, bubbles �izzing and the sound of a can opening.

Later in the year, it will focus on how Sprite can cool drinkers down in moments of mental and physical heat.

The new formulation, pack design and campaign come as Sprite is now worth more than £144m in Great Britain.

Martin Attock, vice president of commercial development at CCEP GB, said: “Sprite has enjoyed solid growth over the past 12 months and our latest activity is designed to build on that momentum.”