19 Crimes launches cork cash promo

CONSUMERS have the chance to win £250 through Treasury Wine Estates’ (TWE) latest campaign for its 19 Crimes wine brand.

Until 31 August, there are 400 limited-edition corks across 19 Crimes’ Red Wine, Uprising, Chard, Sauv Block and Revolutionary Rose 750ml bottles, each worth £250.

Each cork features a unique eight-digit code.

When a winner �inds a cork, they will be directed to the dedicated the19thcork.co.uk website to enter their code and claim their prizes.

The campaign comes as the brand continues to grow by attracting younger adult drinkers. According to Nielsen, it is adding £7.4m to the wine category.

TWE is supporting the campaign with marketing activity including social media, in�luencer marketing and in-store activity.