Glasto tickets up for grabs with Brothers

BROTHERS Cider is marking its partnership with Glastonbury Festival this year with an on-pack promotion offering prizes including free tickets.

Overall, the promotion has more than a million prizes up for grabs, including 10 pairs of tickets to the sold-out festival.

Other prizes include festival-themed hoodies, T-shirts, bucket hats, sunglasses and can coolers, as well as a million coupons for 50p off Brothers drinks.

It runs until 31 May across 500ml bottles of Festival Apple Cider, Cherry Bakewell Cider and the newly launched 500ml bottle format of Toffee Apple Cider. It is also available on 10x440ml can multipacks of Festival Apple Cider.

The supplier is supporting the campaign with social media and digital advertising.

Rustlers: ‘Better than you think’

KEPAK has brought back its ‘Better than you think’ campaign to promote its Rustlers ready-meal brand, as part of a £1.5m investment in the brand this year.

The campaign positions Rustlers as a meal solution for time-pressed and costconscious shoppers.

Upon its initial launch in 2020, the campaign brought in an additional 40.3% of shoppers to the brand. It also led to an 18% year-on-year