Molson Coors toasts Aspall’s success

increase in sales, with Rustlers’ share of convenience lunch sales rising from 8.8% to 13.2%.

Elaine Rothballer, head of marketing for consumer brands at Kepak, said: “‘Better than you think’ dials up Rustlers’ quality and taste credentials by educating consumers through provenance and taste cues – found to be the most motivating driver of shifting product perceptions.”

MOLSON Coors Beverage Company is hailing the success of Aspall Cyder after it saw strong growth in the convenience channel last year.

Aspall’s sales in convenience grew by 25% in 2022. The supplier said there was particularly strong growth in Q4, despite cider traditionally not being considered a popular winter drink.

Convenience-store sales in the quarter were up by 49% compared with the same quarter in 2021. This is far ahead of Aspall’s overall Q4 offtrade sales growth of 16%. They have helped Aspall become the UK’s numberone super-premium cider, according to IRI.

The supplier said the growth came in the wake of signi�icant investment in the brand, including its �irst TV advert, that aired last June.

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