PRODUCTS Four new Magnum fl avours

Jasper Hart

UNILEVER UK&I has launched a range of new Magnum ice cream products to capitalise on growth in the category.

Magnum Double Starchaser and Double Sunlover, Mini Double Caramel Collection and Vegan Raspberry Swirl are available now.

Double Starchaser and Double Sunlover are available in multipacks of three (RRP £3.99), a pint tub (RRP £3.99) and as a single (RRP £2).

Magnum is supporting the launch with its largest marketing campaign to date beginning in April and running throughout the summer, with the tagline ‘Pleasure is always on’. The campaign will include in-store activity and PoS.

The Mini Caramel Collection pairs Gold Caramel Billionaire and Magnum’s �irst Caramel Almond product, in a multipack of six at an RRP of £4.50. Magnum Minis are growing 8.3% faster than the overall category and have helped extend the ‘ice cream season’ by bringing in sales during March and October, the supplier says.

Meanwhile, Vegan Raspberry Swirl was launched in time for Veganuary, but aims to tap into the increasing year-round demand for sweet plant-based op-

Nestlé refreshes

NESTLÉ Confectionery has unveiled two new KitKat products, made in collaboration with Lotus Biscoff.

KitKat Bites with Lotus Biscoff is available in a 90g sharing bag from the end of February, while limitededition KitKat Chunky White with Lotus Biscoff is available exclusively from Tesco in a 42g bar from March. The supplier is also launching KitKat 2-Finger Caramel in a multipack of nine. A single 4-Finger Caramel is out now, followed by a multipack of four on 1 April.

Nestlé has also relaunched KitKat Vegan as a permanent line, following its limited run in 2021. It is available as a 4-Finger bar and is made with a rice-based milk alternative.

Swizzels

SWIZZELS has brought back its big-night-in campaign offering a retailer the chance to win £1,000 in cash for the fourth year running.

To enter, retailers must buy any three cases from the supplier’s hanging bag range and upload their invoice or receipt via QR codes on the case or at swizzels. com/tradecomp.

The competition runs until 11:59pm on 30 April.

Swizzels’ hanging bag range includes Curious Chews, Minions Tropical Chew Bars, Drumstick Choos, Refreshers Choos, Luscious Lollies and Scrumptious Sweets. All of these are available as £1.15 pricemarked packs.

tions. It consists of raspberry ice cream and swirls of raspberry sauce in Magnum vegan chocolate, and is available in a multipack of three at an RRP of £3.99.

Fruittella launches Curiosities jellies

PERFETTI Van Melle has expanded Fruittella into the jellies market with the launch of Fruittella Curiosities.

The non-HFSS sweets are available now in By the Sea and In the Snow varieties, each at an RRP of £1.50. They are made with 30% reduced sugar, real fruit juice, and natural colourings and �lavours.

By the Sea consists of marine-life-shaped jelly sweets with tropical �lavours, while In the Snow contains berry-�lavoured Antarctic animal shapes.

On the back of Curiosities packs, there are animal facts and a QR code that takes the

JTI repositions Sovereign Blue

JTI UK has repositioned the pricing of its Sovereign Blue cigarette range to make it more appealing to value shoppers.

Sovereign Blue’s 20-pack RRP is changing to £10.65, meaning the brand joins Mayfair Silver and Kensitas Club in the supplier’s ultravalue range.

Mark McGuinness, marketing director at JTI UK, said: “Price is an important purchasing factor for existing adult smok- ers and 80.5% of all sales volumes are currently in the value or ultra-value RMC and RYO sector.

“We’ve brought Sovereign Blue in line with our other ultra-value options to provide more choice of wellknown brands at this end of the market.

“Shoppers will still receive the same high-quality Sovereign Blue product, while retailers can maximise the sales opportunity by offering it at a new value RRP.”

Hancocks launches multibuy deal

As part of the campaign, Swizzels has launched PoS displays for wholesalers and retailers, as well as supporting social media marketing.

HANCOCKS has launched an Ultimate Multibuy Pick and Mix Deal to offer its customers value for money from big-name brands.

The deal includes more than 600 products from brands including Haribo, Swizzels, Bubs, Stockleys and Walkers.

As part of the deal, customers buying 20 or more bulk bags weighing 1.5kg or more get a discount of 20p per bag, while customers buying 40 or more get a 50p-per-bag discount.

Kathryn Hague, head of marketing at Hancocks, said: “It’s tough for our customers at the minute with the rising cost of everything, so we wanted to offer them a deal which is focused on choice, top-quality confectionery, outstanding brands and good value.” user to a microsite where they can learn more about the animals featured in the range, as well as create their own augmented-reality creature.

KP adds Mini Chips to PMP range

KP SNACKS has expanded its price-marked pack (PMP) range with the addition of two KP Mini Chips varieties.

From mid-February, KP Mini Chips Salt & Vinegar and Beef will be available as £1.25 PMPs. The range has also undergone a modern packaging update to accompany the launch. The launch comes as PMPs are now worth more than £293m, with 54% of snack shoppers purchasing them –more than any other category.

Matt Collins, trading director at KP Snacks, said: “With in�lation biting, the role of PMPs in wholesale and independent convenience retail will continue to grow in popularity and importance, demonstrating value to customers in these challenging times.”

Lotus Biscoff makes social media debut

LOTUS Biscoff has launched its �irst social media campaign ahead of Pancake Day on 21 February.

With the strapline ‘This Pancake Day, show off with Biscoff’, the campaign will run across Instagram, Facebook and YouTube.

It encourages consumers to show off their pancakes made with Biscoff through a #showoffwithbiscoff hashtag.

The six-�igure campaign will target more than seven million shoppers and home bakers between the ages of 25 and 54, and is set to generate more than 28 million impressions.

The campaign will be supported in store through packs with a QR code that takes consumers to the supplier’s website.