Tango launches new Edition

Jasper Hart

BRITVIC has unveiled Tango Paradise Punch Sugar Free, the latest iteration of its Tango Editions rotational �lavour series.

Launching in mid-February in 330ml cans, and 500ml, 1.5l and 2l bottles, Paradise Punch is a mix of orange, mango and tropical �lavours. Its launch comes as Tango had a retail sales value of

£77m in 2022, 48% more than the year before to cement its place as the third-largest �lavoured fruit carbonates range.

Tango Berry Peachy Sugar Free, the �irst Tango Editions launch, has delivered £10.7m in retail sales value and was the number-one new total soft drink development in volume in 2022.

Ben Parker, GB retail commercial director at Britvic, said: “The rotational �lavour series has been a huge success, demonstrated by the launch of Berry Peachy.

“It’s helped us continue to recruit younger shoppers into the brand, and, in turn, support with the driving of sales and footfall.

“A variety of pack sizes is available, including 330ml and 500ml formats, which are great for on-the-go consumption.”