Carling

partners with the FA Cup

CARLING has become the of�icial beer partner of the Emirates FA Cup and Vitality Women’s FA Cup.

As part of the partnership, which will run until at least 2025, the UK’s top-selling lager brand will roll out promotional activity alongside the remainder of this season’s cup �ixtures.

Lee Willett, Carling brand director at Molson Coors Beverage Company, said: “Sporting occasions are a massive opportunity for our customers to drive sales, and fans will have the competitions’ rounds earmarked in their calendars.

“We’ll be helping our customers to capitalise on the excitement it generates and drive more footfall in their stores.”

Rowntree’s launches non-HFSS range

NESTLÉ Confectionery has launched a non-HFSS range of Rowntree’s gummy sweets.

The range, which consists of Berry Hearts, Safari Mix, Gummy Bears and Jelly Snakes, is made with real fruit juice and 30% less sugar than other Rowntree’s products, and has no arti�icial �lavourings, colourings or sweeteners.

Berry Hearts, Safari Mix and Gummy Bears will be available in wholesalers later this year at an RRP of £1.35 following an initial supermarket launch. Jelly Snakes will be available exclusively at Tesco from March. The supplier is also expanding Jelly Tots Tropical Tots to retailers nationwide after its initial run in Tesco stores.

Juul 2 launches Blackcurrant Tobacco

JUUL Labs has launched a Blackcurrant Tobacco pod variety for Juul2. The new �lavour is available from the supplier’s website, ahead of a national rollout this year.

Its launch coincides with Juul2 winning Product of the Year in the ‘Vaping & heated tobacco products’ category at this year’s Product of the Year awards. The awards, run by Kantar, surveyed 8,000 adult consumers.

John Patterson, country lead of Juul Labs UK, said: “We have been encouraged by the number of adult smokers and vapour users who have transitioned to the new Juul2 system since launch last year, and we are con�ident that the introduction of our new Blackcurrant Tobacco pods will provide even more adult smokers with greater choice to help them move away from combustible cigarettes.”