PRODUCTS Cadbury refreshes shell-eggs

Jasper Hart

MONDELEZ International has announced a relaunch of its Cadbury shell-eggs in Easter 2023 that sees them divided into distinct categories that are easier to shop.

The three new categories are ‘surprise & delight’, ‘traditional gift’ and ‘special gesture’, and have been designed distinctively to make the positioning of each pack clearer for shoppers at �irst glance.

Additionally, the supplier is moving the small confectionery treats that accompany its Cadbury Dairy Milk Buttons, White Buttons, Freddo Faces,

Caramel Nibbles, Giant Buttons and Cadbury Mini Egg Easter eggs back inside the chocolate shell.

It has also launched two new shell-eggs for Easter 2023. Cadbury Dairy Milk Chunky Egg and Cadbury Oreo White Egg are both available now at an RRP of £12.

Laura Gray, senior brand manager for Cadbury Easter at Mondelez, said: “Our new treat-�illed shell-eggs will certainly bring back that feeling of nostalgia and magic for consumers, now that they can crack them open to reveal and enjoy all of the delicious chocolates stored inside.

“Having a clear and

McCoy’s launches Epic Eats range

KP SNACKS has unveiled a new range under its McCoy’s ridged crisp brand, McCoy’s Epic Eats.

The range launches on 20 February in Nacho Cheese and Spicy Salsa varieties, aimed at younger shoppers, who the supplier says are signi�icantly in�luenced by �lavours when making snack purchasing decisions. They will be available in a 45g grab-bag format (RRP £1) and a 65g £1.25 price-marked pack (PMP). Large-format PMPs are growing by 25.7% annually, while McCoy’s is the UK’s leading ridged crisp brand, worth £148.1m. Additionally, its PMPs are growing by 45.1% annually, ahead of the category. The supplier will support the range with a marketing campaign running from February to March spanning social media and Global radio channels. easy-to-shop range is so important for retailers’ ranges and their shoppers’ experience in store come Easter-time. Within our new ‘surprise & delight’, ‘traditional gift’ and ‘special gesture’ categories, there’s the perfect egg for any occasion or recipient.”

Potential for minibiscuit sales

FOX’S Burtons Companies has identi�ied a £5.6m sales opportunity for convenience stores within the ‘sweet snacking mini biscuits’ segment as it is seeing sustained growth.

Within the £1.7bn of UK sweet biscuit sales in supermarkets and convenience stores last year, minis are the fastest-growing segment, gaining 17% of volume growth (£59.6m). However, just 2.9% of mini biscuit sales are from impulse outlets, according to exclusive research by the supplier.

The research shows a £5.6m-per-year sales opportunity for convenience retail-

Mr Kipling launches Hot Cross Pies

PREMIER Foods has expanded its non-HFSS Mr Kipling Deliciously Good range with the launch of limited-edition Hot Cross Pies.

The Easter-themed product will be available to wholesale and convenience by the end of February. They will launch in a six-pack at an RRP of £1.75.

Mathew Bird, brand director at Premier Foods, said: “These non-HFSS pies contain 30% less sugar and real fruit pieces, making them ideal for driving penetration with healthconscious consumers. As they are HFSS-compliant, Mr Kipling‘s Deliciously Good Hot Cross Pies can be promoted throughout the store

World of Sweets picks up Danish brand

WORLD of Sweets has become an authorised UK distributor of Danish chocolate brand Anthon Berg.

Anthon Berg was founded in 1884 and specialises in liquor-�illed chocolates. Its most popular chocolates are bottle-shaped.

Its current range includes Premium Chocolate Liqueurs, Chocolate Cocktail Liqueurs, Chocolate Coffee Liqueurs, Single Malt for maximum visibility.”

Scotch Collection, Chocolate Liqueur Tablets, Chocolate Pralines, Fruits in Marzipan, Marzipan Bars and an Advent Calendar.

Through the partnership, World of Sweets aims to market the supplier’s products as year-round gift options alongside focusing on popular gifting seasons such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas.

The launch comes as 83% of shoppers say they want to try new Easter �lavours and themes when the occasion arrives.

Grenade launches

Oreo protein bar

GRENADE has launched an Oreo protein bar, following its acquisition by Mondelez International in 2021.

The 21g bar features a creme layer �lavoured with Oreo vanilla and a nougat centre �lavoured with Oreo cocoa. It also has a topping of sugar-free Oreo cookie pieces.

With an RRP of £2.85, it is now available to convenience retailers through Booker and Bestway, with the supplier also promising availability from “other popular wholesalers”.

Rob Page, Grenade’s head of product, said: “Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added bene�its without compromising on taste, while bringing new consumers into Grenade protein bars.” ers if they tap into shopper missions for these products. The supplier’s range has been a key part of segment growth, with Maryland Mini Cookies, Party Rings Minis and Jammie Dodgers Minis driving 79% of mini biscuits growth in 2022.

Wall’s makes sweetand-sour lolly debut

UNILEVER UK&I has launched the Twister Fruit Zingerrr, the �irst sweet-andsour lolly by Wall’s.

Available as a single lolly or in a four-pack, the Twister Fruit Zingerrr is made with real fruit juice and has no arti�icial colours or �lavours.

It features a �lavour combination of apple, lemon and blueberry, and is non-HFSS.

The supplier says it is a response to growing demand for new �lavours within ice cream, with Google searches for lemon and apple ice cream up by 55% and 49%, respectively.

Jennifer Dyne, head of ice cream UK & Ireland at Unilever, said: “By offering an entirely non-HFSS kids range, we’re providing an even easier choice to parents for those treat and dessert occasions.”

Epicurium adds new snack and drink lines

EPICURIUM has extended its ranges with breakfast supplier Fuel10k, functional drinks brand Tenzing and snack brand Metcalfe’s.

The wholesaler has added to Fuel10k’s porridge range with Super Berry and Apple & Cinnamon, with the latter available towards the end of the month. Both have an RRP of £1.25.

Also available are Fuel10k’s Salted Caramel oat cookies, with an RRP of £1.49.

Meanwhile, Epicurium now offers Tenzing’s new Apple & Seaberry variety, at an RRP of £2.50.

It has also extended its Metcalfe’s range with the addition of its Popcorn in

Sweet ’n’ Salt, Cinema Sweet and Sea Salt varieties. Available in cases of 24, they have an RRP of 75p.