Three new Blu Bar flavours

PRIYANKA JETHWA

IMPERIAL Tobacco has launched three new �lavours under its Blu Bar range, designed to help retailers tap into the popularity of disposables and drive sales this summer.

Available to stock at the same RRP of £5.99, the new varieties include Tropical Mix, Apple Ice and Mint Ice, taking the total �lavour range up to 13 options.

Collectively, the supplier said these �lavour characteristics, including apple, pineapple, mint and mango, accounted for 10.75% of all vape sales over the past six months, with their share contribution almost doubling versus the same period a year ago.

“The fully compliant range has been extensively tested and comes from a recognisable brand, making it a must-stock range to cater to the demand for disposables,” said Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I.

He added that disposables are the main driving force behind sales within the vape category at present, with �igures showing the segment has seen a 58% value growth in the past half year.

“To help retailers take advantage of the sales and profits available in this growing category, our three new varieties have been selected to tap into the top taste trends in the market,” said Gully.

To �ind out more about bar range, the supplier said convenience retailers can visit blubarhub.co.uk.

New Wheat Crunchies flavour

KP SNACKS is expanding its price-marked pack (PMP) range with Wheat Crunchies Spicy Tomato, available in a 70g £1.25 PMP and a 45g grab bag at an RRP of £1.

Available now, the new Spicy Tomato �lavour aims to capitalise on demand for spicy-�lavoured snacks, with it being the third-fastest-