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Pringles partners with PayPoint

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INSIGHT OPINION

INSIGHT OPINION

growing �lavour pro�ile. The supplier said it builds on the success of its Crispy Bacon £1.25 PMP, which is growing at 15.4%. It added that £1.25 PMPs represent 18 of the 20 bestselling crisps, snacks and nuts lines in independent and symbol stores, accounting for 61% of sales in independents.

PRINGLES is partnering with PayPoint to give shoppers a chance to win a daily cash prize ranging from £10 to £100 when they buy a 165g, 185g or 200g can.

To be in with a chance of winning, shoppers must buy a Pringles can from a participating convenience store during the promotional period and enter their details online.

If they are one of the winners, an email containing a link to a unique barcode will be sent to them within 72 hours of entering.

This barcode acts as a digital voucher that can be taken to any PayPoint termi-

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