El ar upgrades 600 device

ELFBAR has launched the next-generation version of its 600 disposable with 600V2.

It is said to provide users with a more “delicate taste and elegant appearance”, and is more environmentally friendly compared with the original device.

The supplier said El�bar 600V2 is powered by latest technology to ensure a more consistent �lavour. It also uses antibacterial fabrics and polymer food-grade oil-conducting �ibres to boost the material’s resistance to high temperatures, which improves the e-liquid penetration rate. This results in a 45% increase in �lavour reproduction.

The device also offers 30% more puffs with the same amount of e-liquid.

Kate Moss is back in Diet Coke promo

nal to be redeemed instantly for a cash prize. Retailers can also claim a free PoS kit to promote the incentive to shoppers.

‘DIET Coke break by Kate Moss’ is the new TV ad by Coca-Cola European partners forming a part of its ‘Love what you love’ campaign.

The campaign is being supported by limited-edition packs, available in original and caffeine-free Diet Coke varieties, including 500ml,

1.75l, 2l bottles and 330ml can multipacks. The cans will showcase designs based on phrases such as ‘11:30 appointment’, ‘Gardner’ and ‘Runaway’.

An on-pack promotion will offer customers the chance to win fashion-related prizes, including Selfridges e-gift cards.